This blog is about the website trends for business in 2021. The reason for this blog is to provide our audience and customers a brief insight into the web design trends in Dubai, UAE. As websites have become part of our daily life. The businesses who are operating in Dubai or any other emirate of UAE are also aware of the importance of the website. Some business and corporate sector regularly update their websites, and after a year or two, a complete revamp is done to stay in the spotlight. Websites are one of the most influential factors in building a brand identity. The UAE is a highly developed country with having internet access for almost every citizen. The lifestyle here is most digitalized and modern than anywhere else. People tend to spend hours on their computers/laptops or smartphones surfing the internet, browsing through their social media feeds, and communicating with friends and family. This lifestyle demands businesses to have a very strong online presence and online brand identity.
Unlike any other society, the business and organizations operating in UAE are well aware of the importance of websites and digital communication. That is the reason the web design industry in Dubai is always evolving and changing. In the last few years, we have witnessed huge demand in the high-tech almost sci-fi types of web designs with highly interactive and responsive user interfaces. However, in 2021 the trend got a little bit changed, now the web designers are focusing more on a blend of realistic and technology-driven web designs. The real photos are replacing the graphics and 3D, the videos are gaining momentum, and the features are taking over the visuals. People are responded positively to the websites which are adding value and providing functionalities to improve user experience and customer journey. Here are some new website trends for businesses in 2021 in Dubai, UAE:
Parallax Animation
The parallax animations in web designs guarantee greater user engagement. The parallax design is a very attractive and appealing way to present your products and services. It hypes the user interests and the users will compel to scroll further. Which is impossible with static content. Whether it is a real-life photo or 3D content you can control the scrolling behavior and form a flow of the content, which appeals to the users. Parallax designs are great for presenting large content without losing user’s interest. The web-based animations and interactive interfaces are equally admired by all types of industries and businesses. Another great feature of the parallax design is that it instantly reacts to each user instruction (scroll), this not only improves the user experience but also improves the conversion rate.
Soft Color Palettes
Another growing trend is the usage of soft color palettes. The comfortable colors look nice to the eye, increase the reader’s interest, make content more visible, and allow a web designer to easily highlight important areas. The soft color palettes are very effective with content-focused sites, where you need to provide details about your products or services, you have to highlight certain content and you have to accommodate large content. Here the important thing is to consider the combination of the colors, if all the colors are of the same shade or very dull, then the user might get bored, the color combination has to be right so you don’t have to vary the font’s style and color to maintain the visibility, a single font theme should suffice with all different backgrounds. The soft color palettes in a web design also allow the designer to easily highlight the CTA. The text and background of the CTA can be set in a way to increase visibility. Such color schemes and themes build a unique harmony among all design elements, content, and user experience.
Digitalize the Actual Products
Digitalization of the actual products is not a new concept though but it has been improved over the past few years. Businesses are utilizing the actual products and photos to increase user engagements. Businesses in 2021 are mainly focusing on improving their sales and conversions through their websites. Having actual physical products presented in a creative digital way with designs and visuals can significantly increase user interest. As the digital and internet technology have become a part of our daily life, in the year 2021 the digital mediums and the technology is more integrated into our daily life than ever before. So having an organic page containing physical photos of the products with a good visual and artificial/digital color combination can make the product more desirable.
Abstract Art with Real-life Photos
Abstract art is not new to web designs. In fact, it was a very popular trend a few years ago. The main reason for its popularity was that it forms the visuals with abstract arts, shapes, designs, colors, and unique patterns, which leave a great impression on the visitor, the visitors can easily remember the site and will prefer to come back after a few time. However, in 2021 the abstract art is blended with real-life photos to ensure a very unique experience of the imaginative world with the real world. The unique user experience helps improving brand identity. Although adding real-life photos could be tricky, so the designers will have to focus on both to ensure a smooth user experience. The vivid color schemes with liquid, solid, geometric, and various visual representation can improve the visibility of the content and it also allows the designer to take users from various steps of the customer journey easily.
Neumorphism Web Designs
Neumorphism is a technique of reviving obsolete designs by revamping them by blending them with some kind of modern design technique. In 2021 the flat designs are blend with the modern interface looks, by adding shadows and flat color schemes to a slightly modified minimalistic theme. The interface is basically designed to mimic the realistic look of the old-style buttons-based app-like interface by adding shadows and borderlines to the elements. The neuromorphic web designs are very good at designing user interfaces and customer journeys. The user can easily interact with the web pages and the interface maintains the interest and engagement at the same time encouraging users to explore further. This also helps to reduce the bounce-back rate and improve the website’s impression.
3D Interfaces
As more and more computing power is made available to the general consumers in both smartphones and laptops the 3D Interfaces are becoming popular. Here in Dubai and all across the UAE, everyone has access to high-speed broadband or wireless internet, which further helps designers to stick with this trend. The 3D interfaces are designed with 3D elements, vivid color schemes, highly responsive and reactive design elements, and an almost minimalistic kind of content approach. So far as per my experience, the 3D web designs are the interfaces with the least amount of elements with sharp edges, everything is round, or with round edges, added shade and flat background gives a perfect 3D look. The designers can easily make the important content popping out of the surface. The 3D interfaces also provide excellent user interaction on touch screens as well.
Dedicated Multiple User Interfaces
The dedicated multiple user interfaces technique is one of the most modern web design trends in Dubai, UAE. The dedicated user interface approach means that each and every page is designed separately to serve a particular purpose. The business with a limited amount of products or services can utilize this technique to maximize their online conversion. Each page is designed with a unique customer journey with the most interactive and reactive design approach. For example, if it is a product page the page starts with highlighting any problem that a visitor might have, then by keep scrolling or interacting, the users are being taken through a brief user journey to let them reach a point where they can make a decision or click on the CTA (Call to Action). This approach is very beneficial for B2B businesses. The parallax, 3D Interface, Minimalistic Design Approach, or any other technique can be used or multiple techniques can be used for each section of the website. This gives each user a very unique and comprehensive user experience, the businesses can easily control separate customer journeys to maximize the online conversions.
Glassmorphism User Interface
That is not a very modern design technique, first being introduced by Windows Vista, later being adopted by Apple for their iOS, and then the trend got very popular. Very recently the Glassmorphism has been introduced to websites and web designs. The techniques are very basic, the color schemes are usually flat or abstract, but all of the design elements are designed within multiple layers with added transparency, which incorporates a glassy look. There is no visible border but the transparency itself distinguishes the borders of the design elements, it seems like the designs are hanging in the space. Some web designers are also using dynamic backgrounds with glassmorphic themes. Here in Dubai a lot many well-known brands have recently adopted the new design trend and are getting more attention from their users.
Typography and Color Scheme
For any web design, the typography and the color scheme are the backbones. No matter which design trend you follow if your font style, color pallets, and overall theme are not in line with your brand identity you will end up having a worse web design. So, it is extremely crucial that your website also follow the same branding and color schemes that you are currently using elsewhere. In fact, your web design will be the single point of interaction for thousands of your potential customers. So, make sure everything synchronizes. It is also important that you consider your logo design and logo colors while choosing your color scheme for the web design. Another important thing is to understand the importance of the color schemes for different web design approaches. Some design trends are meant for soft colors, and some are for not-so-soft colors. It is very important that you chose the right design trend for your upcoming website.
Website Content
Web design is nothing without appealing and engaging website content. If you have an excellent web design but your content is outdated or is not supported with the design or certain design elements, your web design will definitely fail. For example, you have three content boxes in a row, two with 2 lines of the text and one with 5 lines of the text, how would this look to you? What do you think how the user will see it? It will look bad. So, having a brilliant design alone is not enough the content and the design should be design to support each other. Make sure all the content is placed properly in respective containers. Similar is applicable to pictures, images, and multimedia content. The most usual mistake that designers do is always with the background of the photos or the multimedia content. Make sure you don’t have any such issue on any page of the website.
Conclusion
As the websites and online interaction with the brands has become a norm in Dubai and other emirates of UAE. Websites have become a very important part of online efforts. Businesses all over the UAE are aware of this factor and are continuously investing a lot in improving their online brand identity and brand presence. This results in everyone having a website, all of your competitors are having websites, they must be doing digital marketing and investing huge sums in online branding activities, in such scenarios businesses want to keep their costs under control while being able to stand out in the crowd. Web design is the only thing that will go to dictate all your online branding and marketing language. It is extremely crucial you have an excellent website which not only performs well in terms of functionalities but it should also have to be captivating and appealing.
The purpose of this blog was to share the web design trends of 2021 to let our customers and audience understand the basics of various web design approaches. Whether it is a parallax animated web design, a 3D interface, or any other design technique. The main purpose of web design is to attract users and visitors, the web design approach completely depends upon your business types and goals. We have listed the most popular web design trends, you can choose any of them which you think will resonate with your goals and objectives. If you are still not sure, no need to worry. We are here to help. You can reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch.
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