A lot goes into designing and developing an aesthetically appealing and a technically sound website for a seamless user experience. A team of experienced designers and developers are put to work to create a website that will engage customers and are search engine friendly. Here are a few tips for creating a website which will inspire the users to return back:
1. Domain and Hosting – Choose a name which is easier to spell and recall. You domain name should clearly reflect you brand making it easier for search engines to locate it. Hosting will entirely depend on the type of the website like the number of images and product it contains. Look for providers and check for features like backup and security before choosing one.
2. Clean and smooth design – An effective and clear design without distractions is easy for the users to navigate and encourages them to return back.
3. Color – The color theme should be in sync with your brand identity to convey the voice of your brand to the target audience. Regardless of your choice, spunky orange is not a good option if you are in a serious business like a medical one.
4. Functionality – You need to be sure that all the functional aspects like your contact form, feedback form, survey sections are working fine and if not, it will prompt your users to leave the site.
5. Minimal loading time – Nothing can be as annoying as a slow loading website. Testing your website will help you fix the loading issues before you lose a potential customer.
6. Blogs – Having a blog, updates the targeted customers regarding company’s products and events. An onsite blog is a great way to connect with your customers.
7. SEO friendly coding – It is critical to have clean codes while developing new webpages or while optimizing the existing ones as SEO friendly codes act as a guide for search engine spiders.
8. Security – Websites must be designed in way to prevent breaches on the front end and back end. Review the security features and conduct regular security checks.
Give these points a consideration while doing your website because if you won’t then your competitors will in order to maximize the returns and to have happy users.
