The website has become a very important part of the business. Earlier the websites were used to publish basic information and introduction of the business, however, these days the websites are generating a lot of revenue for the business. For example, just have a look at Amazon, it is the world’s largest eCommerce website. Similarly, the businesses in Dubai and other parts of the UAE are also generating a lot of revenue from their digital campaigns and online activities, mainly from their websites. Another most important factor to consider in UAE is that the general population is spending a lot of time on the internet, more than 95% of the population have access to high-speed internet. This is why the online presence of a business can literally define their entire brand image or at least you can say that the most influential factor in any brand’s reputation is their online representation.
These days not a single business can survive without being active in the digital domain. That is why it is extremely important that your website is portraying a great brand image. There are certain factors that make a web design successful or a failure, the most important one is the user experience and customer journey. These are not simple things, not everyone in the streets with an understanding of website programming and knowledge of design tools could be able to develop a business-oriented website. This is why businesses are investing big times in website designing projects. This also attracts a lot of attention from vendors, these days, there are literally hundreds of companies that are offering website designing services. However, unless you tie-up with a professional and experienced website design company you won’t be able to benefit from your website. That is why we are writing this blog to help our audience to let them choose a great web design agency in Dubai.
Here are some qualities of top website designer companies in Dubai and UAE:
Industry Experience
The common practice in Dubai and all across the UAE is to ask multiple vendors and suppliers to submit their proposals whenever there is any such need, which is also a standard business practice all around the world. When you receive quotes from multiple website designer companies in Dubai, the important thing is to shortlist a few of them and then proceed with them to the next phase. The first scale that you should use to measure the strength or weakness of any web design agency in Dubai is their experience.
Make sure the website design company that you are selecting has sufficient experience. Now when it comes to experience, the website designers who have built let say 300 corporate websites, but not a single eCommerce portal and you need an eCommerce website design. It means the company has zero experience in the eCommerce industry. This is why experience and experience in the relevant industry are extremely important.
The web design agencies with adequate experience also have experienced employees. The web designer and the web developer who have sufficient experience in the local market will be able to deliver better websites. You must be thinking that experienced website designer companies will charge you more, but that is not the case, yes their quote will be relatively higher but giving you a website project to a start-up or newbie would be a bet, no matter how enthusiastic and energetic the team is, they don’t have experience and they don’t completely understand the needs of the market.
Project Execution Process and Methodology
Any good website designer company must have a well-defined website designing and development process. This is the most accurate indicator of a top-quality website designer company. If a company doesn’t have a well-defined website designing process that means you should not expect much from them. The professional web designing agencies in Dubai and in fact all around the world always define a clear project execution process and methodology. Which is being refined and perfected over time.
The basic website project execution process consists of different phases and respective milestones. Such as the project starts with a discovery phase, then a strategy or project plan is made, the next step is content and wireframes, and then the design mockups. Once the design mockups are finalized then the development phase comes and later on the testing and the launch. This is just a basic idea of a website project execution, obviously, there are certain steps in between too. Anyways, the important thing to understand is that a professional and experienced website designer company must have a clearly defined website project execution process.
Other Services and Capabilities
Another very important thing is to understand the capabilities of a website designing company. The best way is to see what other relevant products and services they are offering. For example, most of the medium and large size web design agencies in Dubai are also offering digital marketing, website hosting, and domain name registration services as well. These services are completely relevant and it is important that all the relevant services are acquired from the same vendor it will not only save the cost but the management will be easier too.
Digital marketing has already surpassed the traditional marketing industry. With the rise of smartphones and the availability of high-speed internet, almost everyone in the UAE is connected online. The digital brand identity is way too important these days than ever before. If a website designer company has their in-house digital marketing department it means their web designers and developers are also well versed with the best practices and standards of digital marketing and they will be able to build websites that are more friendly and easy to operate to boost the digital marketing efforts.
Another very important factor is the SEO or search engine optimizations. If a website designer company is also offering SEO services that means the websites they will build will be as per the SEO standards and search engine best practices. SEO is very important because most of the online website traffic comes from the search engine, this traffic will be later converted to prospects and then online leads/sales. There are certain website designing and programming techniques that are used to make a website more SEO or search engine friendly. If a website is search engine friendly it will easily rank higher in the search engine results and more people will be able to view it.
So, it is important that the website designer company that you choose should also offer these relevant and very important services too. It will help you with your digital marketing and SEO activities. Elsewhen in future, you will start your digital marketing, you will have to pay more to make your website compatible with digital marketing and search engines.
The Behavior of the Website Designer Company
You must be thinking that is a pretty vague term! However, there are certain things that you should note while interacting with a website designing agency. The behavior of the company can easily be judged in the pre-purchase discussions and pre-agreement phases. For example, the most important thing is to see if a website designing company is acting as a vendor or as a business partner. The vendors behave in a certain way, you must have to provide them everything and all the details and then they will provide you the product. The business partner will be more like a consultant-cum-vendor.
They will not force you to sit at the table for each minute detail, rather they will try to help you in finding the best for you. Rather than putting all the workload on your team, they will keep proposing you different options, they will explain everything, and also provide you with their suggestions and recommendations. This means you can not only get good quality work but due to the experience and knowledge of the website designer company you can ensure a great quality website that can successfully fulfill your objectives and needs.
The Location and Business Model of the Website Designing Company
I have read tons of blogs and guides on how to choose the best web design company in Dubai , but I couldn’t found a single one talking about this problem. Especially the web design agencies in Dubai and other parts of UAE have mostly established a small business unit here with a couple of management and sales teams but their actual technical teams are located overseas/off-shore. Such companies may also offer fewer quotes but eventually, you will find out how difficult it is to interact with their technical teams. So, make sure the website designer you are choosing in Dubai has a complete setup here, their all relevant teams are also working in the UAE. That could also lead to troubles, delays, and difficulties during the project execution.
Agreement Terms and Cost
Another important thing to consider is the agreement, terms and conditions, and the cost of the project. The top website designer companies in Dubai and UAE always propose flexible plans and payment terms. However, as for the other details, most web design companies in Dubai are different. You should make sure that all the terms and conditions resonate with your convenience and policies too. The major things that you should look for are the design samples or mockups and provisioned revisions. Most website designer companies only allow three to five revisions and only propose two to three mockup designs. If the customer is not satisfied with these they might have to pay a little extra in order to get more mockup designs and/or revisions.
Another very important aspect of the agreement is the scope of the work. Make sure the entire scope of the work is clearly defined in the agreement. It will define the responsibilities of each party. For example the complete list of deliverables from the web designer and if there is anything required from the business it should also have to be mentioned clearly. In case if you are availing of other website-related services from other vendors such as digital marketing services, website management, and AMC, SEO, website hosting and emails, etc. Make sure that the website designer also clearly defines what will be its role with the other vendors. Sometimes, in such scenarios when multiple vendors are involved they could have asked the customer to pay more for certain tasks, which they think are not their responsibility and since the other vendor is not doing that so they will have to charge extra to perform those tasks.
The most important thing is the cost and the payment terms. Here in Dubai and all around the UAE website designer companies are very flexible for payment terms but everyone has a certain price range. Make sure the quoted price and the payment terms are in line with your budget and procurement policies.
Conclusion
With the passage of time and the digital revolution the websites have become an integral part of a business. Earlier websites were only serving as an online or digital version of the company brochure or company profile. However, these days the websites are actively participating in the business generated from the online mediums and platforms. The websites are heavily impacting the brand identity and brand reputation. In some cases where the digital services and digital customer journey is involved the user experience and the usability of the website have a huge effect on the brand identity and online sales. Businesses who are operating in Dubai and other parts of UAE must be aware that there are tons of website designer and developer companies, not only in Dubai but all across the UAE. It could sometimes become very tricky to choose the best business partner to build websites for you.
This is why we wrote this blog and guide to help our audience and businesses all around the UAE to shortlist and identify the top website designer company. There are few major things that are important to ensure good project execution and a great outcome. For example, the industry experience, project execution techniques and methods, other capabilities of the company, and the agreement terms and conditions are very important. Above all the agreement and proposal should comply with your budget and procurement process as well. Another most important factor is to understand the costing mechanism and the deliverables that you should expect from the project. Once you follow these simple steps to evaluate the website designer companies you can easily finalize a vendor. RSI Concepts is one of the leading web design Dubai companies. We are serving our customers and business partners for more than a decade now with having a remarkable clientele that expands throughout the industry including government entities, public and private sector, banks, healthcare, eCommerce, and SMEs. Feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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