The Purpose of a Real Estate Website

The real estate website is more than an advertising platform. The real estate businesses must know that they can attract tons of interested prospects with their website and they can provide them necessary information and functionalities to generate quality leads from their real estate website and digital marketing activities. The real estate website can also collect user data which can be used for re-marketing activities as well. The real estate website is a great tool for marketing and promotional activities and it can be used to offer various online services to facilitate user interaction and experience with the business. Here are some key objectives of a real estate website that can help real estate businesses to generate quality leads and conversion from their website.

1. User Journey: The user journey is extremely important for online leads. If a user journey is complex the online leads and conversions would be less. The best way to optimize user journey of a real estate website is to simplify it as much as you could. The content, information, multimedia, navigation and other features form a user journey. Once a user acquire interested information only then they will explore the website further and after that a prospect could be converted into a lead or sale. All this depends upon the user journey.
2. Customer Engagements: The web design is the most effective aspect of any website to increase customer engagements. The color schemes, branding elements, designs, navigation and the entire UI is part of the web design. No matter how good the content is if it is not presented in a user friendly manner the user might not check it. An engaging web design help businesses to effectively project their value proposition and highlight key selling points to drive leads and conversions.
3. Content & Information: Whoever is coming to a business website, they are seeking information that can solve their problem. In case of a real estate website the information is about the properties and also some additional information about the business itself. Too much information will distract the user and too little won’t be sufficient to convince them. A perfect balance should be achieved. The textual and multimedia content should resonate with the web design to add value to user experience.
4. Marketing & Communication: The real estate website is a great tool to market your products/services and to communicate with your targeted audience. The real estate website can be used for various online marketing activities and can support the entire digital marketing strategy. It could be a great tool to add more to the marketing funnel. The digital marketing have already surpassed the conventional marketing and majority of digital strategies heavily rely on the website.
5. Offer Features & Services:A real estate website is also used to offer online services and features that can help customers and visitors to perform certain tasks and access to the updated information 24/7. For example a real estate website can offer customer portals for customer relationship management activities. Customers and prospects can use interactive features to easily find search desired properties. The websites can also be used to aid various business processes for the real estate businesses and much more.

The purpose of a real estate website is to digitalize user experience and to aid various customer journey steps and relevant business processes. A real estate website is a great tool to boost your digital marketing and online brand image. For that a real estate website needs a certain set of functionalities and features to achieve all those objectives. Here is a list of all important functionalities that a modern real estate business website should have:

Best Functionalities of a Real Estate Website: 1. User-Friendly Navigation

The website navigation is the most important functionality. A website is user is coming on a website for information, all the information cannot be provided on a single web page, there must be several other pages which could contain relevant information. The website navigation is the mechanism to provide user a way to navigate through all these pages. The goal is to design the real estate website’s navigational structure in a way that every visitor can easily access all the required information. Acquiring information is crucial for conversions and lead generation. Once a user got all the information they need, only then they will check for other things and proceed through the customer journey towards the CTA (call to action). The website navigation is not only limited to the top menus, in fact the modern web designs offers a great navigational structure with the help of widgets, side panes, quick links, icons, interactive elements of the web design and the hyperlinks in the textual content or at the multimedia content. Here are some important elements of the navigation:

1. Top Menu or Primary Navigation: The top menu comes in the header area and it have menu that contains links for almost all internal pages and important categories, in some cases sub-categories can also be added in the top menu or primary navigation. The top menu contains links for Home, About, Listings, Buyer, Seller, Testimonials, Contact, Blog, FAQs etc.
2. Widgets: Widgets are distinguishable design elements, usually in the form of a box and contain information about a particular topic. These widgets can be linked to the relevant internal page or category page from where the user can explore all the relevant information. For example a widget that provides short description of “Luxury Properties” or “Office” etc. can take your users to the respective listing page of all properties under that category.
3. Side Panes:The side panes are used to provide links for all most important or most frequently used links. For example a side pane can have a link to mortgage calculator, enquiry box, company address, etc. Usually the side panes are set of icons stick on the side of each web page on the website.
4. Quick Links: Usually the quick links are the most frequently used pages of the real estate website. The quick links are added in the footer area or at the bottom of the web page. The footer is universal for all the internal pages and all these quick links are always available for the users at the bottom of the web page. The quick links could be the links of categories, user account related links for buyers and sellers, FAQs, Terms of Use, Privacy Policy, About, Contact and such links.
5. Clickable Icons: The clickable icons are usually added in a set of multiple icons which are related to all the relevant pages or functionalities. Such icons can be used at anywhere on the web page. Some web designs also use sticky icons which remain available all the time. As most of the web pages are longer than the screen, in fact double or triple the length of the screen that is why the sticky icons are used to provide easy access to important pages and functionalities regardless of where the user is at the page.
6. Textual & Media Hyperlinks: The hyperlinks are the links that are embedded in text or multimedia (image, video, animation, etc.). These links are usually used within the content of the web page and are used to increase user’s engagements. But it is important to link only the relevant pages otherwise the users could get distracted from the original subject and are more likely not to convert.

Moreover real estate websites also use dynamic content to provide links for the relevant pages or for promotional and marketing purposes. For example let say I am searching for an apartment, while I am at the detail page of the property, at the bottom of the page just above the footer a dynamic content widget can be used to load relevant content dynamically. This way the business can increase exposure of listed properties and it also help improving the conversion rate.

Best Functionalities of a Real Estate Website: 2. Advance Search Facility

The search engine is the most used feature on any real estate website. In fact most of the time when a visitors land on a real estate website, they start with the search engine. Once they found out their desired property only then they explore more information about the business. An advanced search engine is absolutely necessary for a real estate website. The advanced search engine is a search engine where users can put their queries and also set various filters to increase the relevance and accuracy of the results. For example, if I am looking for a flat in Rashidya area and I used a traditional search engine tools, it will return me results from all areas that contain the word “Rashidiya” in their name. However, if I am using an advanced search engine, which allows me to select the location while searching with my query, I will only receive the flats that are located in my selected area. This makes the search simpler and faster for the users and help them quickly find available properties in their desired location.

Now if we take the example of a flat search, the area along might not suffice. The advanced search engine also allow a user to select various parameters such as a user can also select the required accommodation size, they can select the flats with parking or without parking, even minute details such as the flat size and floor number can be searched if needed. The advance search engines are used to produce highly accurate search results. As too many irrelevant results distracts the users and mostly if that happens the users quit and move on to the next website. Another important thing to consider is that the advanced search should be designed to facilitate the users, too many filters or too many options will make it complex and it can get your visitors confused and you will lose valuable prospects.

Best Functionalities of a Real Estate Website:3. Integrated Maps

The navigation and maps are very popular among residence of the UAE. As most of the people are expats, so they use navigation very frequently. So everyone is familiar with Google Maps and GPS navigations. In fact most of the time real estate website users expect Google Map based location for the property. This helps them to understand the neighborhood. People do consider nearby facilities while selecting a property. Almost 95% of the real estate website users like to have a grocery store at walking distance, people also consider schools, healthcare and entertainment facilities while selecting a property. The Google map provides a familiar and trustful user experience with detailed information which is extremely difficult to provide with static maps or aerial view photographs. It also provide real estate business a chance to leverage Google places and increase their visibility on the Google Maps relevant networks. The interactive features of Google Maps are a bonus for the user experience. Such features help improving customer satisfaction which help improving brand reputation.

Best Functionalities of a Real Estate Website: 4. Separate Internal Pages

Having separate internal pages for a real estate website or in fact for any website improves user’s experience and build trust. From a real estate website’s prospective when a user finalizes a property or some even before that would like to know about the real estate business. For that the About page is used. This page is used to provide all the basic information about the business as well as their future vision and mission statements. Some real estate businesses also add management and teams’ bios on the About page which is a good practice and help gaining user’s trust. Similarly the FAQs pages, dedicated buyer & seller pages, blogs, testimonials, contact page, services, news, and dedicated search pages are used to enhance user experience. Moreover the dedicated pages are also good for the SEO (search engine optimization) and can help improving the overall website value and credibility. The dedicated search result page and dedicated property pages such as property listing pages and property details page is a key to generate online leads and conversions. The dedicated property pages or landing pages can also be used for digital marketing activities. Well-organized information are also great to improve customer experience and help generating more leads.

Best Functionalities of a Real Estate Website:5. High Quality Content & Photos

The layout, design, features and functionalities help building user’s interest. However, it is the content and photos of the property that will play the main role in converting a prospect into a quality lead or sale. It is crucial to have updated information on the website and all its internal pages. The property details and content on property detail page should be accurate, simple and easy-to-understand, short and very to the point. The photos and galleries are absolutely necessary for a real estate website. Everyone would like to see the real photos of the property. Some businesses also add short video clips of the property and its surroundings which is a great way to excite visitors’ interest. The real estate businesses uses different interactive tools to improve the user experience such as allowing them to view the property from different angles, images with zoom capabilities, videos and integrated maps. The content and all these additional details about the property are very helpful to project value proposition and to satisfy the customers and visitors. If prospects found all the details they need from the website they are most likely to convert. Another very attractive feature for content and photos is the capability of sharing them across popular social media platforms. It also improve user experience and it attracts more traffic to the website.

Best Functionalities of a Real Estate Website: 6. CTA or Call to Action

The CTA or call to action plays a crucial role in online leads and conversions. For a real estate website the CTA is used on multiple places, as a user can decide to convert at any stage of the user journey. Sometimes the website visitors want to send enquiry or contact the business without looking up for properties or spending any time exploring the website. For such visitors it could be hard to know how to contact you. A CTA or call to action button can help them to reach you out straight away. The enquiry form or the contact form can be used at any place in the web design. It can be embedded in sticky icons, or side pane or even in between different section of the page body. The call to action button always require the users to perform an action it could be filling up an enquiry form or providing the contact details or it can be a bit more out of the box and excited such as “I want to Buy It!” or “I am interested” etc. The real estate website should use multiple CTAs to increase the chances of conversion. The message or title of the CTA button is extremely important, it should be appealing and simple to understand. The CTA and call to action buttons can be placed at prominent spots within the design to encourage more users to click on them. Which will definitely increase your online leads and conversions.

Best Functionalities of a Real Estate Website: 7. Mobile Experience

The internet penetration is 99% in UAE and the 96% of the population is mobile users. The studies and statistical data from all over the world have shown that the mobile searches have surpassed the traditional desktop/laptop searches. People spend too much time on the internet whether it is for work or for entertainment, people tend to spend hours on the internet on daily bases. Using a smartphone or mobile device while relaxing on a couch is more convenient than sitting on a chair in front of a computer. For most of us mobile phone are primary device to communicate and access to the internet for all activities except work. That is why for a real estate website it is extremely important to offer a splendid mobile experience. The mobile friendly or responsive web designs is a technological feature that enables a website to render itself as per the screen size it is being opened from. The responsive web designs have capability to detect the screen size and platform from where it is being accessed and it happens within a fraction of a second and the users only see a mobile compatible web design. The responsive web designs also assure that all of the desktop features will be available on the mobile and the customer journey wouldn’t be changed. This enhances user experience and help you cater the needs of mobile traffic.

Best Functionalities of a Real Estate Website: 8. SEO Friendly

The SEO or search engine optimization is a combination of programing, designing and ability to add certain features that are required by a search engine to read the web page. The most popular search engine in UAE is Google with 96% of the search market share.Google have its own standards and guidelines that are designed to ensure good user experience and quality content on the website.That is what everyone is doing, however, it is not only about content and user experience. The search engines read a web page with automated software tools, called spiders or data crawlers. These spiders have limited capabilities, hence the technology that is used to design and develop the real estate website must be friendly towards those data crawlers and spiders. There are only a few technologies that are incompatible with search engine data crawlers, and those can also be avoided with the advancements in the web technologies. Apart from that there are certain markers and indicators that can be added to a web page’s source code to help Google and other search engines to effectively read the content of the web pages. The search engines like Google, Bing, Yahoo, etc. index this content into their data repositories and once a search query is requested the search engine consult with these data repositories and on the bases of relevance and quality they produce the search results.

There are several external signals too which Google and other popular search engines scan to determine the quality and relevance of a website. For example, the backlinks, social bookmarks and third-party endorsements are a few important external signals that are used to weigh the quality and relevance of the website. If done correctly the SEO alone can bring more than double traffic to a website comparing to all other digital channels. This is huge and all that traffic is completely organic which means it is completely free. So if a real estate website is designed to be SEO compatible and SEO friendly, it could get higher ranks in the Google and other search engines. When someone will search for a property and your website appears on top of the search result page, the users are most likely to visit it. The internet users in general tend to trust and rate those website higher who appear on the top of the search results.

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Conclusion

The real estate sector is a very competitive industry in Dubai and in fact all around the UAE. The real estate sector in the country is considered to be the largest in the region. Due to excellent government policies and favorable environment investors from all around the world are coming here. This also create opportunities for national and international real estate businesses to flourish here. That is why the real estate sector in UAE is one of the most competitive industry in the country. Competition eventually favors the consumers or customers, it raises industry standards and it also increase customer’s expectations. In general the marketing have transformed a lot over the couple of decades and now a days the digital marketing have emerged as the most effective form of marketing. The digital marketing industry have already surpassed the traditional marketing industry. A business website is considered to be the center point of its digital efforts. That is why it is extremely important to use the digital channels effectively with the help of a website. For real estate the website have become even more important. As most of the customers prefer to search online before making a decision.

A website could attract millions of prospects who will be seeking information and solution to their problems. For a real estate business a website is not only limited to a communication and advertising platform in fact it has become more like a service and a 24/7 reception to the customers coming from different targeted audiences. The user experience for a real estate website is depending on the interactive and useful features that you offer along with the relevant information that can convince a prospect to convert. In this blog we have listed the key functionalities a real estate website must have. If you add all those functionalities you can gain competitive edge and build long-term trustful relationship with your customers. If you need to learn more about the subject or want our help to improve your real estate website and user experience, please feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: How Important a Web Design is for Real Estate Websites?

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Now a days the customers and prospects are more likely to visit less properties. Some even prefer to short list properties from the websites and then after comparing those they tend to visit only a few properties and make a decision. This is a huge change in the behavior of the real estate customers. Hence the businesses will have to focus more on their real estate website and online channels. That is the reason we are writing this blog to help real estate businesses to understand the new trends of the real estate websites in 2021 and 2022. Here are some important trends that you should consider while revamping your online presence and website:

Real Estate Website Trend No. 1: Smart Search and Simple Navigation

The most important feature of any real estate website is its search engine and the navigation. Earlier there the web designers in Dubai were focused on building highly sophisticated search engines with tons of parameters. Actually earlier the technology was also not so smart so in order to return a precise result the user must had to put several inputs, however, things have changed, these days the smart search engines have completely replaced the ordinary search engines. Now a days the real estate web designs are becoming more interactive and smart, the customers can utilize interactive user interfaces to search for the properties. The search result pages are also optimized for lead generation with engaging content and encouraging features. The real estate website navigation must have to be very simple and easy to understand. Avoid nesting too many categories, rather try to provide access to each category or page within a few clicks. The best way is to use mega menus and some also use stepped navigations in 3 or 4 columns to further simplify the navigation. The smart search and simple navigation is vital for customer journey and better online lead generation.

Real Estate Website Trend No. 2:Schedule Showing/Viewing Feature

The Schedule Showing/Viewing is another very important and effective feature of a real estate website. It simplifies the scheduling process to view the property for both the customers and the agents. This button should be available at a very simple and easy to access place, the ideal is with each property card or thumbnail. The button should allow the customers to schedule a tour to the property they are interested in. Here in Dubai the real estate web designers are divided in two parts on that, one is in favor of using a popup window to take the user through the scheduling steps and the other is convinced that a completely dedicated page is a better option. However, as per our experience the popup window has more conversion rates, but it is a little bit harder to optimize it for the mobile phones. No matter what approach you use, the important thing is the scheduling process should be simple and very easy. Once the visitor clicks on the button, the next step should be a calendar, time setup options and the last step should be the contact information. That is it. Nothing more or less.

Real Estate Website Trend No. 3: Oversimplified Customer Journey

Another real estate website trend gaining popularity in Dubai and all around the UAE is having an oversimplified customer journey. The customer journey has a huge effect on the lead generation rate and conversions. If a customer journey is too complex, the customer churn rate will be skyrocket. The customer churn rate is the measurement of the number of potential customers who have initiated the process of purchase or are interested in a purchase but left half way through due to the difficulties of the process. There are so many different ways the business can minimize this, for example:

1. Fast Search Results
2. Fast Loading Time
3. Interactive Design
4. Simplified Processes

Loading speed is always crucial for a website, if any website takes too long to load the visitors will simple quit it and move to the next. So, it is extremely important that your website renders within a few seconds, the ideal website load time is 2 to 3 seconds. For a real estate website as the website contains a lot of images and other features that can consume more time to get load, so the web designer and developer have to utilize special programing technique to reduce the load time. Similarly the search feature can also be optimized for speed utilizing latest programming and database techniques.

No matter what action you want form your visitors the process should be simple and short. The simplified process leads to more conversion rates. There has been a lot of new technologies introduced in past few years which can enhance the customer experience and customer journey on the website. One of the best technique is to make your designs interactive. It doesn’t mean huge popups getting loaded upon click or hoover, or the entire background gets changed, but the minute details are what matter the most. Small interactions or micro interactions are a great way to bring any ordinary design to life. When the customers sees very small and tiny changes in the design elements or colors or font styles or any such thing, it increases their curiosity and users keep scrolling through the page providing business a chance to present more data hence increase the chances of the conversion too.

Real Estate Website Trend No. 4:Multiple CTA Buttons

The CTA or Call to Action button is plays an important role in online lead generation. Any lead oriented web design must have a proper planning for the CTA. Businesses have witnessed huge online conversions and sales difference when the CTA button is tweaked. A slight placement change or even color change could have huge impact on the online conversions. For the real estate web design the CTA is also very important. Here are some important things to consider while designing a CTA for your real estate website:

1. CTA is a button with defined border, width and height
2. It should have different color than surroundings
3. It should stand out from the surrounding design elements
4. It should have appealing text
5. The text should be relevant to the surrounding text and subject of the page

The design and the text both are important for the CTA. It is important that the CTA text is persuasive, appealing and attracts more attentions. Rather than just using a single word or two, be creative with the text and try to make it more exciting and indicate value in it. The CTA button should be placed on very prominent locations, you can put it on several locations, but don’t overdo it. Keep it loud but not shouting. Place it strategically so that the user don’t have to scroll up or down, do not put it in the outer most corners, try to blend it in the main design and present it as a design element but with higher visibility. The CTA can have huge impact on online conversions so it is important to plan and design it with great care.

Real Estate Website Trend No. 5:Customer Centric Content

When it comes to the content of a real estate website the businesses in Dubai and all around the UAE often over looked it and don’t pay much attentions to it, instead businesses and real estate agents are more focused on providing the basic information about the property and such highlights. However, the content of a real estate website can really make a huge impact on the visitors. The content is what contains the most trust signals, the important aspects of the real estate website content such as company profile, mission and vision statements, other pages with additional details, case studies, customer testimonials, and such details are very crucial to build trust and a good relationship with your customers. The content is not only the text, the photos, videos, and downloadable materials, each and everything should be the part of your content strategy. Here are a few key points that you should consider while preparing the content of your real estate website:

1. The content should be appealing and persuasive
2. Highlight the advantages of the property, whether it is the location, the view or surroundings, make sure you are highlighting all advantages of that property
3. Use appealing words as sale points, such as luxurious, see view, park view, parking, cost-effective, limited time offers, free, etc. these words can significantly increase the conversion rates
4. Tables and lists get more attentions from the visitors
5. Highlight unique features
6. Use plain and simple language, short sentences and avoid long descriptions
7. High Definition Images with Interactive view pane should be provided, the user should have facility to easily zoom and rotate images
8. Images should be taken from various angles, use maximum 10 to 12 images
9. Use multimedia content too, such as Videos and Interactive Maps, etc.
10. Try to use design elements and styles to highlight important content, but don’t overdo it

The content is always considered to be the backbone of a website. It is important that the content communicates well and maintain user engagements. There will be no agent or staff to explain anything, so the content should be able to convey the message very well.

Real Estate Website Trend No. 6:Neighboring Information and Vendor Directory

Businesses everywhere are always dependent on supplementary vendors and suppliers, the real estate industry is not different. In fact in each real estate transaction there are numbers of third party vendors involved. For example, home inspectors, insurance brokers, maintenance service providers, movers and a lot more. The vendor directory will be a great value to your customers and visitors. Real estate businesses can also monetize their directory list and charge these vendors to list them on their website. Whatever the case is the vendor directory will save a lot of time and efforts of your customers. Similarly the information about the facilities in the neighboring areas such as the pharmacies, clinics, parks, grocery stores, shopping malls, restaurants, main high ways, etc. also attract visitors attentions. The main objective is to explain your customers and visitors about the benefits of moving in to this property.

Real Estate Website Trend No. 7:Simple and Easy Sharing Options

These days everyone is active in social media platforms. In UAE more than 90% of the population have access to the high speed internet and owns either laptop computers or smartphones or both. People love to share content on social media platforms. Integrate social media sharing facility in your website and also in individual pages/properties. Let the user easily share the property they liked either by Social Media Platforms, Private Messages, Messenger, Whatsapp, Email and SMS. If someone stumbled upon a good option but are seeking something else, they might share it with some friend or colleague who might be interested in that. People tend to share the content they liked all the time. This way your website will gain popularity and as many time as a page is shared on social media it generate free website traffic. Which increases the probability of more sales and conversions.

Real Estate Website Trend No. 8:Responsive Web Design

The statistical data have shown that the mobile searches have already surpassed the regular desktop/laptop searches since 2019. And this is increasing ever since. It is extremely important for the real estate businesses to facilitate their mobile visitors. These days in Dubai and all around the UAE almost each new website build is responsive. A responsive website is designed specifically to be able to detect the device and platform it is being opened from. This way the website can render its design components and elements according to the screen size of the device. This is what we call a responsive web design. This feature is achieved with several modern web designing and web programming techniques. The responsive web designs ensures a similar user experience on all platform, devices and screen sizes. Hence if a user is familiar with a regular version of the website, they will be able to easily locate and identify same features on the smartphone version of the website as well. Having a responsive web design these days is a must to have feature not only for real estate but for every business and industry.

Real Estate Website Trend No. 9:Integration with Central Information Center

Integration with central information center means that there would be so many features on the website that might be accessing data from other systems and business tools. The central information center is a joint database which contains the data from different systems and tools and link them with each other too. For example, the customer portals or complaint center or any such system could also be linked with customer loyalty system, or sales system, etc. The details of the properties must be updated in a central ERP or intranet system, which could be linked to the website to instantly update the status of the property automatically. Moreover the real estate business can also provide agent’s portal online through the website link, or any other system, such as appointment booking, or schedule for showing/viewing the property could instantly tell the customers and visitors whether any agent will be able to meet them as per their desired schedule or will everyone be busy at that particular time of the day, such things can add value to customer journey and customer experience and all such features can only be achieved by the integration of the real estate website with the central information center.

Read More: How to Start an E-Commerce Business: A Step-by-Step Guide

Real Estate Website Trend No. 10: Search Engine Optimization

The Search Engine Optimization also known as SEO is a digital marketing technique to generate free organic traffic for any website through search engines. Here in Dubai and all around the UAE the most popular search engine is Google, some people often use MSN, Yahoo and a few others, but for all the search engines the basic remains the same. Any real estate website in 2021 must be search engine friendly and should be optimized for SEO to ensure higher visibility in the search results. People tend to do online searches to find certain information, the market research and studies have shown that almost 60 to 70 percent of the customers do online searches before making a purchase decision. The SEO is a combination of website programing, web design and web content optimization ensure the search engines can easily read the subject of the page and can have a better understanding of the subject and topic. It also includes link building and bookmarking. If a website is properly optimized for the search engine when anyone came to that search engine for example Google, and put a query then the Google will scan through the listed will rank them according to their friendliness and optimization. The search engine rankings can bring you more than 70% of your traffic, absolutely free. When people find a real estate website among the top ranked websites in the Google, they also get an impression of trust and quality. Which is very helpful for a real estate website to improve online conversions.

Read More: 6 Tips to Use Social Media for Local Business

Conclusion

The real estate industry in booming in Dubai and all across the UAE. The industry is reporting tremendous growth, the government, the banks, investors and everything is giving green signals. The real estate businesses are flexing muscles for the coming run. The real estate website has become a very important part of the entire strategy, since the 2020 the general trends have been changed, which have impacted across the entire market. The general population is more inclined towards digital solutions and communications. Which makes the real estate websites even more important for the year 2021 and 2022. Websites are also evolving but the real estate website is very different from regular corporate or business websites. The real estate website is designed to provide certain features which help the realtors to acquire more online leads. This blog has listed top 10 trends of 2021 and 2022 for the real estate websites. The search engine, navigation, user interface and customer journey are the major factor for the success of a real estate website.

Enhanced customer journey, business oriented content and features can improve the conversion rates a lot. Additional information to add value, responsive web design and search engine friendliness also plays an important role in bringing organic traffic to the website. RSI Concepts is a leading web design Dubai name, we are helping our customers in achieving their goals and objective. If you are seeking a revamp of an existing real estate website or even if you are a startup, feel free to reach to us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

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