The studies have shown that it requires only a few milliseconds to build an impression of a brand in the visitor’s mind when they first land on a website. This has a huge impact on the brand and its reputation. The website has two major components one is the web design and the second is the content, both should work in harmony to deliver a remarkable customer experience and customer journey. The design builds the first impression and the content make it last. The businesses treat the web design and website content as two different things, but that is not true. Consider the web design as the structure of a building and the content as its interior. The tenants will only come if the both the structure and interior are good. Similarly for the website the web design and the content both from a user interface to provide good user experience and convenient user journey.

Here is a guide that will help you in choosing a good web design in 2021:

Step 1. Set Objectives and Goals

There are several compelling reasons to choose a new web design for your website in 2021. It requires a little bit of research to determine what is the purpose of changing your existing web design?And what you want to achieve from choosing a new web design? Here are a few questions that you should ask to yourself to set your goals and objectives for the new web design:

1. Do you want to generate more leads from your website?
2. Do you want to increase your website sales or do you want to increase the website conversions?
3. Do you want to reduce the bounce rate?
4. Do you want to increase your website traffic?
5. Do you want to improve the user experience?
6. Do you want to make your website mobile friendly?
7. Do you want to update your website content?
8. Do you want to add multimedia content?
9. Do you want to launch a new brand identity?
10. Do you want to improve functionalities of your website?

If you say ‘yes’ to any of the above questions or to multiple questions, then your new web design should be chosen to achieve your goals. For example if you want to generate more leads from your website then your web design should be more business oriented, the homepage design and the internal pages should be optimized to achieve maximum lead generation. If you want to increase your website sales or online conversions, then the web design should be prepared to focus on customer journey and the purchase cycle should be improved to improve website conversion rate.

Similarly if you want to increase traffic, or want to perform well in the search, you need a search engine friendly or SEO friendly web design. If you want to enhance mobile experience you should choose a responsive web design. If your content is outdated or you want to update the content or want to add multimedia content in the website then the design must be designed in way that it can support the new content very well. If your brand identity got changed then the entire website and online presence should be updated as per the new brand identity.

Read More: Why Your Small Business Needs a Website?

Step 2. Check if the Web Design have all the Right Ingredients

Once you have finalized the goal and objectives of choosing a new web design, the next step is to check if the web design you are selecting have all the right ingredients or not? That is very important. The problem is that there is no separate checklist available for each goal. However, there are certain generic features which are absolutely necessary for each and every web design and these features can also help business and organization to achieve any goal. Here are the important features and functionalities that each and every website must have to be successful in 2021-2022:

Excellent Homepage Design

The homepage is a web design is equal to an engine in a car, without a healthy and strong engine a car couldn’t go far. That is because the homepage is the page which gets the most of the website traffic, a majority of the online website traffic lands on the homepage first and then navigates to the inner pages. The homepage of a web design acts as a gateway or reception of the business. It would be the first impression for a huge chunk of your prospects and new visitors. The homepage can be divided into various sections or chunks. Usually businesses have a long vertical scroll homepages in Dubai and all around the UAE and that is also very trendy now a days. Here are some sections of the homepage and what you should be looking to have in them:

• Header: The header of a website is the top area having business logo, menu and navigation, and in some cases the contact details too.
• Hero Area: This area is referred to the areas under the header, usually this area contains an image slider or a video content in it. This is the area which got the most focus when a user land on the website, so it has to have great imagery and attractive taglines.
• Body: The body is the section that starts underneath the hero area and stretched towards the last section of the page. It contains introduction, products/services listing, other appealing content, trust signals and in some cases contact forms too.
• Footer: The footer is referred to the very last section of the web page. It contains contact details, useful internal links, trust markers, and in some cases small contact forms too.

Each area of the homepage should offer certain features and the entire homepage content should be organized in a way to form a smooth user journey from top to the bottom of the web page. Apart from these sections the homepage must have certain features which will make it appealing and effective. Here are some key elements and features that a homepage web design must have:

1. Prominent Branding Elements

The branding is a very powerful element, a brand is recognized with their branding. For a web design and the homepage design the branding should follow the logo of the business or organization. The logo is the brand identity, customers and audiences knows a brand by its logo, for example think of the McDonald logo or KFC logo or Amazon Logo, whenever you see them you immediately understand what it means and which business it will be. Similarly at a homepage the logo should be visible and the logo’s theme should be projected throughout the web design.

2. Attractive Color Scheme

The color scheme is also an essential part of the branding. The colors can make or break user experience, too light color makes it harder to read, too dark colors make the look dull, the color scheme should have a perfect balance and the colors should clearly represent the logo and branding theme. The homepage color scheme and theme will be the theme of the entire website, so it has to be unique, appealing and pleasant for the users.

3. Content, Images and Multimedia

The textual content, images and multimedia content should clearly portray the brand, rather than having images and multimedia as a filler these things should be part of the customer journey and user experience. The images and multimedia content should represent the brand, it should communicate the brand’s vision, mission and value proposition effectively. The textual content should have attractive taglines, accurate and short descriptions and very simple and easy-to-understand language.

4. Unique and Highly Readable Typography

The typography or fonts are the most important thing in any web design. Whenever a user land on a website they seek some information or a solution to their problem. The images, branding and graphics can help increase their engagements but the textual content will remain the most powerful influence on the visitors’ decision. The typography or fonts should be unique and highly readable.

5. Compelling Call to Action (CTA)

The call to action is the most important part of a user interface. If a business wants the visitor to perform a certain action the CTA or call to action is used. For example if the business wants the visitors to sign-up or to make a purchase or to request a quote or any other required function that can converts them, the CTA is used. It has to be clearly visible, repeated in multiple places strategically and it should have eye-catchy tag on it.

6. Easy Navigation and Internal Links

The homepage is just a doorway the rest of the website content is always scattered on the internal pages. That is why we use website navigation to let the users to reach to the information that is buried in the internal pages. The homepage should have a menu which can let the user to navigate to internal pages easily. All the menu items should be organized and easily accessible. The homepage can also have internal links on multiple sections as the body section of the homepage can have a lot of wide space which can be have elements, graphics or sections that can be linked with internal pages. This significantly increase the user experience and website performance in the search engines.

7. Trust Signal

The homepage should be able to gain trust of the visitors. There are several trust signals which vary from business to business but ideally the homepage should have at least three different and very prominent trust signals. For example, the customer reviews or client testimonials, the security badges, the business partners’ logos and the client’s name are a few of the very popular trust signals.

8. Business and Team Information

The business information, story, about section, mission and vision statements and such details are very important and help gaining trust of the visitors and are also very helpful in building brand reputation. Some business often publish their team’s details on the website, if not all of the employees at least the CEO or MD or top management is enough. The trust signals and business information are very helpful and improve customer’s trust and confidence on the brand.

Separate Internal Pages

There was a time when the single page websites gain traction, but such websites are only impactful for a very specific businesses and industry sectors. Only the multi-page websites are the ideal solution which is equally impactful for all industries and business sectors. It is important that the web design you choose have separate internal pages designed dedicatedly to serve a particular purpose. For example the About page is used to provide business background and information about the business and its top management. It also includes mission and vision statements and future plans of the business along with some details about their journey and success. The products/services pages are separate, the category page lists all the internal or sub-categories and the listings of the products and services offered by the business or organizations.

The dedicated product or service page is associated to a single product or service and often more customer centric and focused on the customer journey. The PR page or Blogs are for news, information, press releases and such publications. The contact page is to provide all the contact details, location maps of the business and its regional offices or branches and so on. All pages are different and serve a specific purpose. Hence it is important to have separate internal pages for each purpose. The header and footer sections are usually common throughout the entire website and the web design of the inner pages follow the same color scheme, fonts and typography, and overall theme of the homepage.

Read More: 5 Strategies to Build Online Brand Identity in 2021

Responsive and Mobile Friendly Web Design

The smartphones and mobile searches have already surpassed the traditional computers and laptops. The modern day audience is heavily focused on smartphones. The rise of powerful smartphone and mobile devices, availability of high speed internet, and social media have completely changed the modern day marketing landscape. Each and every web design has to be responsive and mobile friendly. A responsive web design is programmed in a way that it can automatically detect the device and platform it is being accessed from and without even letting the user notice it the web design renders and rearrange itself to fit as per the screen size. This is what we called responsive web design. There are several other aspects too, such as the responsive web design should ensure the unified customer journey and customer experience on both the regular computers and also on the mobile devices to make sure the customers never get confused of anything or so. The responsive web designs are also ranked higher in the search and can get more organic website traffic from the search engines.

Read More: 6 Tips to Use Social Media for Local Business

Step 3. Make sure the Web Design is SEO Friendly

Once all the features are selected the next step is to make the web design SEO friendly. The SEO or Search Engine Optimization is making a design more in-line with the search engine guidelines and standards. The major search engine guidelines are set by Google since it has 92% to 94% of the search market share, rest of the search engine also follows the same standards. The SEO friendly web design must offer the content and design which is readable for the search engine. The search engines like Google, MSN and Yahoo use automated software programs, called crawlers or spiders these data crawlers go through each website and its internal pages, usually they land at the homepage and from there they find links for the internal pages and scan them too. The purpose is to enlist all of the available websites and their internal pages and content. The search engine then process these links and their content through artificial intelligence based algorithms who decide a primary topic or subject of a webpage and then index them in their broader repository. Whenever someone searches in the Google or any other search engine the search result page returns the links from that repository.

The position of those links is also controlled by these algorithms, the Google and other search engines rank different websites and web pages on the bases of their content, web design, user experience, loading speed, mobile experience and a lot many other parameters. In order to rank well in those search result pages the web design must complies with the rules and standards set up by the search engines. The basic rule is to make a web design which offers good user experience and it’s all content and links should be readable by the website visitors as well as by the search engine data crawlers. Some web designs use technologies and source code which is unreadable for these data crawlers, so for the crawlers there is no content or link but in reality there is a link and content available for the user. This could completely ruin the SEO and search engine rankings of a website. So, the web design must use programming technologies and designing tools which complies with the search engines and let them read the web page and its source code as well. This is very important as for an average website almost 70% to 80% of its traffic is coming from the search engines, which is completely organic. The organic website traffic is absolutely free and can be a game changer for a business’s online success.

Read More: Why businesses need Mobile Apps?

Step 4. Check the Loading Speed of the Web Design

The loading speed of a web design is critically important it affects the user experience and it also affects the SEO. If a web page take more than 3 to 5 seconds to load, the chances are almost 80% of the users will leave without waiting and search for other websites. Does this means the customers are impatient? No, it doesn’t mean the customers are impatient, but almost all major website which are being used by the ordinary people loads within the 3 to 5 second range. This sets up a trend, and customers now expect the same from your webpages too. There are several factors that can impact your web design’s loading speed, such as:

• Images/Media Size
• Older Image Formats
• External Resources in the Web Design
• Too Long Web Pages
• Poorly Organized Source Code
• Older Technologies and Frameworks
• Slow Server and Content Delivery Network/System
• Incompatibility with the Modern Browsers

These are the most common mistakes that usually a web designer made. Make sure your web design doesn’t have any of these issues. Apart from the hosting speed, rest of everything is related to the web design. These days ordinary image formats such as PNG or JPEG are being replaced by SVG and WebP, etc. The videos can also be optimized in similar fashion. The programing and scripts that are running in the background could also impact the loading speed. Some web designs use a lot of external resources. It means that the images or fonts or scripts or CSS the web page is running on is not hosted in the same server where the entire website is being hosted. This could significantly increase the load time. The loading speed of the web design should be optimized by using modern techniques and tools. The web design should be able to load as quickly as possible or at least its loading speed should be equal or less than five seconds.

Read More: What is the difference between hosting, cloud and data centers?

Step 5. Check the Compatibility with the Content Management System (CMS)

The Content Management System or CMS is a software tool that is used by webmasters to publish content on the websites. The CMS is important for modern day’s websites as the websites are also serving as a digital communication tool with the customers and broader audiences. The businesses and organizations have to keep their websites up-to-date. Moreover the businesses and organizations also require to amend/update existing content along with new publications. A CMS makes the website management very simple and convenient for the non-technical or non-programmers. There are so many different CMSs available in the market. Some of them are free and open source some are paid. No matter which CMS a business is using, it is important that the new web design they choose is compatible with their existing CMS. If you are a new startup or looking for a complete revamp of the entire website, you can also choose a CMS. For businesses and organizations who are operating at a medium level, the free and open-source CMS such as WordPress, Joomla and Drupal are a good option. For business working on a large scale and require intensive work on the websites and need high-end security, it is always good to acquire a closed-source and customized CMS, such as RSI CMS [LINK].

The web design you are choosing should be compatible with the CMS you already have or are planning to go with. If a web design is not compatible with a CMS or your desired CMS then you will end up acquiring skilled professional or outsourcing the service in order to be able to keep your website up-to-date and do updates, changes and publications on the website. Which is very expensive and could raise your operational cost to a lot. The CMS will allow you to do all those tasks internally, anyone with a little bit of training and basic computer proficiencies can handle a website using a content management system or CMS. It is crucial that the web design you are choosing is not only compatible but allows a certain level of control too through the CMS so you would be able to update all the dynamic parts of the website.

Read More: How to Utilize Expo 2020 for Your Business Growth

Step 6.Check Cost-Effectiveness

Obviously the cost is one of the most important aspect of any project. For a web design there are several factors that can increase its cost. For example if you are going for a customized web design, it will be costly comparing to choosing an existing web design template and customizing it as per you needs. Another most expensive part of a web design is its content, both textual and multimedia (images, videos, animations, etc). Hire a professional content writer and keep only the necessary pages in the website, do not add unnecessary pages, it will increase the cost. If your website is multi-lingual then the cost would be even higher if you will add unnecessary pages in the website. For the images and multimedia do not purchase everything. There are millions of free images and multimedia available on the internet, it takes time to find required images and multimedia from those repositories. Whenever and wherever possible go for free images and multimedia. For the products and services images, it is better to use stock images by vendors or general images, which in most of the cases are free. Hiring a professional photographer or videographer could increase the cost a lot.

A good web design is always programmed in a way that it optimizes the loading speed. Hence high-end or cloud hosting is not needed. The website hosting itself is a very expensive component. If a web design is prepared by professionals and is optimized for the loading speed the hosting requirements are also less. Any medium or small size hosting could also provide good loading speed. But if the design have heavy media files, external resources, older file formats, unorganized resources and such deficiencies the high-end hosting is required which is five to ten times expensive than the normal average hosting. So, the web design also have a huge impact on the initial and operational cost of the website.

Read More: How to Get a Cost-Effective Website for a Small Business

Conclusion

The marketing has adopted to the digital and these days the digital marketing have already dominating the industry. The businesses and organizations in Dubai and all around the UAE are focusing heavily in digital domain. The web design is the most important part of online marketing strategy. A website visitor takes only a fraction of a second to build an impression of the brand in their mind on the bases of the web design. This has a huge impact on the overall customer experience and perception of the brand. The market trends and customer’s needs kept changing all the time, hence the businesses also have a constant need to update their websites. In fact after some time a full revamp of the web design is required to keep up with the market trends. This guide is prepared to let our audience understand about the web design and what is the best way to choose web design in the year 2021. In fact we are anticipating that this guide will remain relevant for a few coming years. We have covered the basics and most fundamental aspects of the web design, if a business or organization follows these steps they can easily choose a right web design for their websites. If you still have any doubt, or if you need help with your web design project feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: 5 Signs You need a New Web Design for Your Business Website

The post Best way to Choose Web Design in 2021 appeared first on Web Design Dubai Blog Service.

Corporate websites are slightly different than other websites. Each business or enterprise has a very specific goal or target to achieve with their website. It means your website should also have to be aligned with your marketing goals and business objectives. A corporate website helps companies and businesses to build a brand identity in the online world. It is not just an online profile, but it is a very powerful marketing tool capable of making a huge difference in any business’s success. In modern societies such as Dubai and other emirates of UAE, where people have access to high-speed internet and literally everyone owns a smartphone or a laptop or in fact both in most of the cases, digital and online information are the most influential factor in a purchase decision in the year 2021. It is equally important for both B2B (business to business) and B2C (business to consumer) types of companies and corporations. Everyone needs a corporate website and everyone is trying to make it perfect. Although I believe there is no such thing as a “Perfect Corporate Website” as we always have some room for more optimization. So, I think it is always great to have a maximum optimized corporate website for your business or enterprise if you are operating in Dubai, UAE. In addition, businesses can outsource their websites to leading web design companies in Dubai such as RSI Concepts to keep them up-to-date all the time.

If you will follow the following guidelines and standards you can achieve the maximum level of effectiveness and optimization:

How to Design the Homepage of a Corporate Website?

There is a popular saying “You will never get a second chance to make a first impression!” The homepage of any corporate website is the most viewed page and it is the very first impression of the brand or business on a huge portion of its total visitors. The homepage of a corporate website must have to very effective in conveying the brand’s vision, mission, objectives, products, and services. It has to tell the visitor how you can help them and why you are different from others and it has to say that message very loud. The most important method to convey such messages is ‘headings’ and ‘taglines’. Make sure your tagline, headings, and sub-headings are saying what a visitor or prospect wants to hear. Think from the user’s point of view, think about what will convince you to make a decision if you were the visitor. Prepare the taglines, headings, and sub-headings to compel the visitor to convert.

The most common mistake businesses do is to put a lot of information about their company on their homepage, for that the about us page is the best and only option. The homepage is not to provide your history and mission statement. Yes, a short intro is nice, but not more than a few lines. In fact, you should focus on the customer journey, how you will take your customers from an unconvinced state to a convinced state, and where you should place your CTA (call to action). Pay attention to the images, graphics, and multimedia content too. These are the things that could help you score more online conversions and leads. The most important thing is that you show some core benefits of your products and services, how is your brand different than the others, and such material will help you convert more. The homepage should be able to offer a great user experience. These days with the help of the latest website programming tools and software a lot many interactive features can be added to the website to increase visitor’s engagement.

How to Design Internal Pages of a Corporate Website?

The homepage is the trickiest part of a corporate website to design. Once it is designed the inner pages will follow the same theme. Although the content and other design elements are different, the main structure and the theme of a corporate website are dictated by its homepage. For the inner pages, the important thing is that you should have a dedicated page for each set of information. For example, if you are offering a multitude of products and/or services, each should have a dedicated page. Each page that is designed for a product or service should have a great customer journey, the CTA, the content, the multimedia, and in some cases the secondary CTA should be placed strategically. The difference between primary CTA and secondary CTA is that the primary CTA is the actual purchase, or the conversion, like ‘request for quote’ or ‘checkout’ whereas the secondary CTA is not an actual conversion but just like a call back request or a free consultation or something. The purpose of secondary conversion is to keep the possibility open for a conversion. It is really helpful. Especially in B2B (business to business) structure, the secondary CTA is very important and effective.

Here is a list of some important internal pages that your corporate website design should have:

1. About
2. Products & Services
3. Portfolio and Work Samples (if applicable)
4. Testimonials & Customer Reviews
5. Contact
6. News & Press Releases
7. FAQs
8. Privacy Policy
9. Terms & Conditions or Terms of Use
10. Blog
11. Page Not Found or 404
12. Sitemap

These are the basic internal pages a corporate or business web design must-have. Obviously, the content and design of all those pages are depending upon your business type but these all are very important pages.

What are the Basic Design Elements of a Corporate Website Design?

The only objective of a corporate website is to ensure a great online presence. The online and digital world is rapidly expanding and overtaking each and every aspect of our personal and professional life. The corporate websites are not only your online business profile, in fact, but it is also a new brand identity. The online brand identity has already consumed the overall brand identity. The digital and online domain provides businesses a chance to reach out to the furthest corners of their territories without any additional cost or opening branches there, in fact, businesses use online domains to expand their territories.

For example, think of Amazon, or Ali Express or Etsy, or any such giant. The first thing anyone can think of that they all are online marketplaces, but all of them were regional at first, then become global, and now even beyond. How in such a short time corporations have achieved this? With the help of their websites! You must be saying that you are selling lubes and oils or maybe groceries, or maybe you are selling IT services, or office stationery what do you have to do with Amazon or Ali Express! Right? But think critically and think again, what is stopping you to expand your territory? Is it logistics, or is its a limitation of your staff or a limited budget? What else? It is your website and your online, we have tons of examples of when a small startup went viral over the internet, over the night it cough the eye of big investors, people start investing in those corporations and enterprises immediately. All because they went viral, how? Over the online mediums! This is how powerful your website and online brand identity could be.

The key component of a brand identity is always its uniqueness. However, here are a few elements that are relevant to user experience which will help a corporate website to stand out:

1. Header

The header of a website should have a brand logo, some basic contact details, important links, and a menu of the website. Do not make it too big, and do not make it too small, keep it medium. The header is global and is repeated on all pages including the homepage and inner pages.

2. Header Image or Slider

Most of the time corporate web designs have a dynamic header with multiple images in a slider or an attractive video. A static image is a good choice for a real estate or tour operator, multiple images are great for everyone else. Use big images, with taglines and sub-headings. It is only dedicated to homepages. Apart from the homepage all other pages don’t have header images or sliders, some web designs do have small headers or a very short elongated image but not much.

3. Main Body

This is where you can utilize the power of your web design. Each page could have a different body design given that the main theme of the homepage is followed. Some websites do have some interactive applications or forms or any such things, all can be added as per the need of the page and it purpose.

4. Footer

Footer is the lowest section of the web design. It is global and is repeated on all pages including homepage and inner pages. The footer must contain useful links, contact details, and disclaimers, etc. These days corporate web designs are having a huge footer. I don’t mind the idea, but I think the footer must not exceed half of the screen.

5. Color Scheme

The color scheme is extremely important. It hugely impacts the user experience of a corporate website. The very first thing that will be absorbed by the visitor would be the color pallets and fonts of the web design. Studies showed that it takes only 50 Milliseconds to make an impression about the website and consequently about the brand. When choosing a color scheme you should pay attention to:

• Your logo’s colors
• Industry Trends (look what others are doing)
• Demography of your audience

The demography of the audience is extremely important, there are certain colors very popular among certain industries for example the accountant and lawyer mostly use blue and green dominant color scheme on their websites. The website posting guides and tutorials or selling for newborn babies are mostly choosing light blue, pink, and yellow color schemes and so on.

It is extremely important that you choose the appropriate color scheme for your corporate web design.

6. Typography and Font Style

The typography and font styles are also the same as the color scheme. Hence same rules and standards can be followed for them as well. The main objective should always remain to ensure the highest readability and these days also responsiveness. The smartphone and responsive experience are extremely important. The fonts and font styles should be carefully selected for each experience. The industry standard is that the body text or paragraph fonts should be of at least 16 pixels, not less than that. Another very important thing is to maintain a reasonable contrast between the text color and the background. If the information is not readable, or barely readable, the visitor will immediately leave the web page.

7. Navigation and Menu

The overall navigation structure and the menu of a corporate website is very important. It is an unsaid rule in the web designing industry that every content should be available within 1 to 3 clicks maximum, any content that lies deeper than that might not be visible for almost 80% of the visitors. Generally, people don’t bother to go inside the nested menus any deeper than the 3 clicks. If anything is deeper than that it will damage the user experience.

8. Responsiveness

These days in Dubai and other emirates of UAE people often tend to search from their mobile devices and smartphones. Mobile purchases and mobile searches have already surpassed the traditional computers and laptops a few years ago. It is extremely important that you maintain the same user experience on the smartphone and mobile devices as well for your corporate website. The responsive web design automatically renders itself as per the screen size and the platform it is being accessed from. Hence it keeps the same user experience on all screen sizes, smartphones, browsers, and platforms such as Windows and MAC or iPads. This is very important for a corporate website to have the responsiveness and cross-platform compatibility.

How the Content of a Corporate Website should be Prepared?

The first clue lies in the name ‘corporate website’. Since it is a business website so a professional language and tone should be maintained for the textual content. All the pages should have their own respective headings and sub-headings. The homepage should clearly enlist all or just the major product and services along with a short company bio or vision. The content should be written in plain and simple language. The visitors and customers who are landing on your website are all seeking some sort of information, and in the case of a website in fact any website, the visitors want to quickly get to that information, else they will simply leave and start searching for another website. Your design should be able to highlight the basic core of the information, highlights, taglines, headings and even bold text style all are very helpful in highlighting the important stuff.

Another most important thing is that the visitor intentionally or unintentionally looks for the markers and indicators of trust. For example, if your website is enlisting your well-known business partners in a prominent place that would be very comforting for the visitors. Testimonials and customer reviews are a great technique to build trust among your visitors. It is extremely important that your entire website provides hundred percent correct information and data. False information or false claims will completely ruin your brand reputation. Focus on the content of the internal pages as well such as About, Contact, Products & Services pages, etc.

How to design Multilingual Corporate Websites?

As most of the corporate and business entities in the UAE provide multilingual user interfaces for their websites. It is important to have one. Mostly English and Arabic are very common in the corporate websites in Dubai and other emirates of UAE. As we all know the Arabic starts from the right-hand side so it is important that your entire website adopt the language accurately. There has to be no chinks untranslated, even the text on the images and infographics should also be translated respectively. Either your website should have a default language let say English and then the language selector allows the visitor to convert the language or you can ask them at the very time they landed on your website to choose the language of their preference and then let them reach to your website. Both are equally popular but I believe the first method is fine. The language selectors should be placed in a prominent and easy-to-access place. Auto-detect language is much better if done properly. In the case of auto-detect, the website is programmed in a way that before loading it detects the default language of the browser and loads the content for that language if it is available.

One thing that can completely ruin your visitor’s multilingual experience is the auto-translation using any third-party service or API. Never do that. Some web designers prefer to use flags instead of language, which is not a good practice, as flags only represent countries and not the language. A single country can have multiple official languages and a single language could be the official language of multiple countries as well. It is better to use language names or initials. Take care of the responsive versions of the pages as well, because switching language could affect the appearances of different sections. It is always wise to use separate CSS for separate languages.

Why should I do SEO of my Corporate Website?

SEO or Search Engine Optimization is referring to the methods and activities to improve your corporate website’s ranks on the search result page. The search engine result page or commonly known as SERP is the search result that you see when you type any query in Google or any other search engine. It is a great source of free organic traffic and people tend to trust the websites more who appear in the top results when they search for a query. There are two completely different types of SEO which are on-page SEO and off-page SEO. The on-page SEO is totally about website design and development. The off-page SEO is about the backlinks, social endorsements, and other online aspects. When designing a corporate website it is crucial to understand the importance of SEO and to follow the guidelines from popular search engines such as Google. SEO in itself is a big topic and if you made it this far then I bet you don’t want to read another twenty paragraphs. Anyways, the point here is to let the readers know that SEO is very crucial for their future online activities, and while designing and developing a corporate website, all the basic guidelines should be followed.

Conclusion

A corporate website is not like any other ordinary website. In fact, it is the foundation of your brand identity. The influence of online and digital information is huge in general. If you are living in the year 2021 and you are residing in a modern society like Dubai, UAE you can easily notice the impact of online and digitalization on your both personal and professional life. It is extremely important to have a great corporate website to outperform your competition. There are so many things that can improve your visitors’ and customers’ online user experience but there are certain very important guidelines and rules that if followed properly can ensure success.

The most important thing is that the color scheme, fonts, multimedia content, and textual content all should be prepared with a goal of converting the prospect to the lead or sale. The taglines, heading, and highlights should be short, and eye-catchy. The responsiveness and multi-lingual features are also very important. Especially in UAE multilingual websites do better than single language websites. Always consider the demographics and other details of your targeted audience. Pay more attention to CTA and build a customer journey with step-by-step information leading to CTA. Design all-important internal pages and separately and follow a single theme throughout.

By following these basic rules and guidelines and with a proper plan you can make a remarkable corporate website that could boost your online marketing as well as help your business in building a great positive brand identity. Brand identity is crucial for online conversions and revenue generation. It is always wise to acquire a professional. RSI Concepts is a professional web design agency in Dubai having more than a decade long experience. If you need any help with your corporate web design, online branding, or digital marketing, feel free to reach us out through our Contact Us page or leave a comment in the comment box below and we will revert back to you. Don’t forget to share this blog with your friends and colleagues.

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