The websites have started from an online brochure and evolve into a full-fledge online businesses. Whether you are an online business or offline business the website is extremely important these days. Our reliance on smartphones and internet is increasing day by day. The market trend have been shifting, the digital experience is so common that now a days people expect some kind of digital interaction from their favorite brands. Now a days a modern website is not just a product which a business can invest into one time and use it for years, in fact a website had become more like a service to your customers. The primary goal of a website for businesses is to provide relevant information to the audience who is being searching for the business or its products and services. This information should be able to convince them to convert into a lead or to have a visit at the business. Here in Dubai and all around the UAE businesses are investing huge amount of resources and hard earned profits into the websites. That is why it is extremely important for a business to be able to understand how websites can boost their online leads and conversions.
Several studies and statistical data have suggested that the business website can have huge influence over customers and prospects. 88% of the customers who search for a business online end up calling or visiting it within a day or two. Almost 60% of internet users say they don’t recommend a business with a poor website experience. Almost 40% of the users will stop engaging and interacting with the website if the web design and the content is not good. Almost same percentage of customers will never visit a website again if the images, media or the page itself take too long to download. As per Google’s stats almost 60% of the users will most likely not return to a website on mobile if the mobile version is not good and more than half of these users eventually end up on competitor’s websites. On top of that almost 75% to 80% of the users judge a business’s credibility on the bases of its web design. That is why a modern web design can potentially boost your leads and conversions to many folds. Here is how:
Modern Web Design Improves First Impression
The studies have shown that it takes only 50 millisecond to a user to perceive an image of the brand and decide whether they will continue to explore further or not.If that image is good the user will remain positive throughout the period they stay on your website. If that image is bad they will either left immediately or it will amplify the negativity in their experience and at the end the user will have a negative perception of the brand. That is why it is extremely crucial to get that first impression good. The human brain works in a very peculiar way. It reacts to colors, shapes, designs much quicker than to the writings or texts. That is why the first impression is very much influenced by the web design. If the design looks good the user will explore it more. For example, there is a web page which has very vibrant colors which are not soft on the human eye, the user will immediately feel it, and sometimes the visitors might close such web pages without even reading a single sentence. A modern web design help improving the first impression of the business and attracts user’s attentions.
Modern Web Design Makes Hero Section More Interesting
A modern web design includes a great hero section design which makes it more interesting for the visitors and also help improving the first impression. The area under the top menu and header is called hero section. This is the area which appeared first whenever a user lands on a webpage. A modern web design improves the hero section. It make it more distinguished, interesting and valuable. Businesses usually put some key points in form of an automatic image slider, or a video or just a single image. Different business utilize the hero area differently. However, the hero area is majorly used to display the information about the best offers, products, services, brand message, key advantages of doing business with you and such information that not only interest the visitor but also raise their curiosity which lead them to explore the web page further and provide business a chance to present more information and their brand message. An attractive hero section have very positive impact on online leads and sales.
Highlight Your USP and Value Proposition
The Unique Selling Point, Unique Selling Proposition or Value Proposition are all taken as same. Basically the unique selling point is the thing that made your different and better from your competition. It is in fact a specific benefit or multiple benefits that distinguishes you from the rest. If a businesses succeed in communicating the value proposition properly the chances of sale or conversion could be raised to several times. That is not all, in fact there are two primary reasons to create a USP or unique selling point, one is highlighting the aspects that distinguish you from the competition and the second and equally important part of the USP is to be able to answer the question of the customer that they might be looking for when they searched for your website or when they landed on your webpage. This may sound difficult but it isn’t. In fact most of the time businesses knowingly or unknowingly are already adding these two aspects in their web page. However, it is up to the design to highlight them by placing them at a certain place, by arranging the surrounding elements in a way to project it better. A good and highly visible USP can increase leads and conversions by several times.
User Friendly Navigation Enhance User Experience
For any website the navigation is one of the key component. The website navigation is usually a menu that we see at the top. It is considered the part of the header and it is just above the hero section. The menu is the primary navigation of any website, apart from that there are various other web design techniques that are used to improve the overall navigational structure of the website. The web design plays a crucial role in that. Most of the time in business websites, a business wants to include as many products and services as possible at the homepage. However, this could make it look more congested and can distract users from the primary subject. That is why a modern web design segment the homepage into several sections, where each section is either presenting a same topic or similar topics. Furthermore the anchor texts, small link buttons, side pane widgets, and several other techniques are used to interlink various sections of the website. Which makes it easier for the visitors to access and reach the information published on internal pages.
Modern Web Design Simplifies Customer Journey
The customer journey have drastically evolved since past few years, however, the key essential remains as is. The typical customer journey begins with awareness, it is the stage where the customer realizes the need or value of their purchase. The next phase is acquiring information and evaluation of the vendor/supplier. Then customers make a purchase decision and either they make an online purchase or provide their lead data and convert into a legitimate lead. The business can convert this lead into a sale and provide excellent user experience afterwards. A modern web design makes it easier to highlight the key aspects of a product or service, let the users absorb enough information to influence their decision. With smart placement and use of CTA (Call to Action) button and various other design elements the web design can significantly improve customer journey. The simplification, convenience and engagements result in higher conversion rate and more leads from the website.
Modern Web Design Increases Readability
The readability is the most crucial part of any web design. No matter how beautiful and attractive the esthetics are, if the content and the text is not highly readable the visitors will definitely loose interest and will close the web page. That is why a modern web design significantly boost the readability of the web page. There are certain key components or design techniques that are used to improve readability of the web design. The white spaces are not bad, in modern web designs intelligently use white spaces to increase users’ focus on important text and content. The font size, color, font style/type and all these things matter a lot. A modern web design always maintain a high contrast between the font color and the background, this improves readability. Furthermore the each web design have different style for the headings, taglines, important text and regular text or descriptions, all those things improve users’ ability to read the content and make it more user friendly. Which not only enhance user experience but also increase the ability of users of absorb the content. As much as a user read the content the chances of conversions will increase. That is why the high readability of a web design can significantly boost the online leads and conversions.
Modern Web Design Improves Mobile Experience
These days almost all modern web designs are mobile-friendly or responsive. The responsive web design is a web design which has ability to detect the screen and the platform from where it is being accessed and then seamlessly render it’s all design elements and content as per the screen size to ensure the best user experience over the mobile devices. The smartphone have become very popular and these days in fact the smartphone searches have already surpassed the traditional desktop/laptop searches. That is why it is extremely important to make sure your mobile visitors are also having a great user experience. The modern web designs are responsive which is slightly different from old mobile versions. The responsive web design doesn’t have two separate versions of the website, one for desktop/laptop and the mobile version for mobile devices, in fact it has only one actual web design which with help of smart programing techniques gets ability to detect the screen size and the platform and changes itself accordingly and this all happens within a fraction of a second the users won’t even notice it. The modern web designs improve mobile experience which let a large audience reach the business website and significantly increase the rate of online leads and conversions.
Modern Web Designs are SEO Friendly
Although most businesses in Dubai and all around the UAE still don’t realize the importance of SEO or search engine optimization. But it is one of the most important factor for any business’s online or digital marketing strategy. Studies and researches have shown that the search engine can be responsible for up to 70% of the website’s traffic. That is significant and have huge impact on online leads and conversions. These days’ people tend to look up for anything online, whether it is a computer mouse, or a large ships’ engine part. People tend to look up for everything online before they make any decision. For all kind of businesses whether B2B or B2C the search engine optimization is crucial for their online success. The search engine optimization is a technique to make your website as per the standards of the search engine such as Google. There are widely used web design technologies and tools that make a website very difficult to read for the search engine although it would be offering a great user experience.
However, the modern web designs avoid all those practices and use only standard methods and techniques to program and build the web design which make them more search engine friendly and let search engine read the content of the web pages. The search engines read the web pages to determine the subject and quality of the content and then they put high quality content at the top in the search results. Which can bring a huge amount of organic web traffic. Which is absolutely free and can boost the online leads and conversions to up to 80%. That could be a game changer for any business.
A Modern Web Design Help Building a Unique Brand Identity
A modern web design help businesses in building a unique brand identity. Which is extremely important. A unique brand identity increase user’s interest, keep them loyal and also help attracting more prospects. A modern web design for a business website enhance business’s brand identity. It implement brand identity and make user’s experience consistence all across various touch points. Sometimes people tend to forget the name of the businesses but the brand identity or any other strong design trait remained in their minds. The brand consistency is very important it increases value and credibility. The unique aspects of any brand always attract users and remain in their memory for long. Having a unique and memorable brand identity also help in the marketing efforts. Businesses invest huge amount of resources in the branding activities. However, in the online a web design can do the same and it can help businesses develop an impactful brand identity. This also increase customer loyalty and help attracting more online leads and boost online sales.
Conclusion
A web design is a backbone of any website. It is responsible of building first impression. The first impression can have huge impact on the user behavior. If a user have a good first impression they will remain positive throughout their entire session. If the first impression is negative then either they will close the web page or they will be skeptical throughout their session. Furthermore the web design can boost the readability of the web page and it also allow businesses to build customer journey and let them focus on the important text. A modern web design can effectively convey the brand message and build a very strong and unique brand identity which help businesses gain the trust of the users and results in more online leads and conversions. A modern web design also enhance users’ mobile experience and make websites more SEO (search engine optimization) friendly.
In short a modern web design can have huge impact on the online performance on the business and its online marketing efforts. A small investment in a good quality modern web design can result in a huge boost in online leads and conversions. RSI Concepts is a leading web design agency in Dubai, UAE. If you want to learn more about the subject or want us to help you improving your web design, please feel free to reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.
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