The Dubai Expo 2020’s theme is “Connecting Minds and Creating the Future” which is why it could bring millions of new opportunities for the local businesses and new startups as well. In fact there are thousands of new startups who are mainly aiming for the favorable markets due to the effects of the Expo 2020 and thousands of international businesses have established their regional offices in the country just to exploit this great business opportunity. In such a competitive market businesses are proactively seeking ways to stand out of the crowd and to tap into the millions of new business opportunities. What else could be the best way to send your message to masses than the digital marketing? The digital marketing have already surpassed the traditional marketing industry and it is way too cost-effective with comparatively better ROIs. In this blog we will discuss how a local business in Dubai or in any other emirate of UAE can reach out to masses to tap into the massive potential of the Dubai Expo 2020.

Digital Marketing Strategy to Boost Online Sales during the Expo 2020

The digital marketing is a great way to send your brand message to masses at a very reasonable cost. The digital marketing have already surpassed the traditional marketing industry. The main reason behind such rapid growth is due to over more dependency on the social media, internet, smartphone and computers. Here in UAE almost everyone owns a smartphone and everyone have access to the internet. Which makes it extremely important for a business to have an online presence. An average person living in UAE can spend somewhere from one hour to several hours in a single day on their cell phones or on their laptops/PCs. The internet have become an integral part of our daily life whether professional or personal. That is why businesses these days are very proactive in the online domain. The increase in online sales needs some serious efforts and a great strategy. It is extremely crucial to choose the right platform for the right products/services. The audience spectrum must be drawn carefully and the channels need to be selected very smartly only then your efforts could pay off.

Each business is different from the other, everyone have their unique way to address their audience and to convey their brand message or value proposition. That is why the digital marketing campaign for each business or even each product/service could be different. What might work well for your competitor may not produce same results for you. When a business owner or manager or team is working on the digital marketing campaign and they are unable to produce the desired results this could be very frustrating and at that point most of the businesses give up. Here is my advice to them, ‘never give up, never ever. Just think out of the box, revise your strategy and start over again’. The purpose of this blog is to let our audience understand the fundamental mechanics of the digital marketing to make them able to build effective digital marketing strategies for their business.

Here are some fundamentals of the digital marketing which will help you boosting your online sales during the Expo 2020 and well beyond:

Start with Search Engine Optimization or SEO

The search engine optimization or the SEO is the most neglected digital marketing category. Usually businesses don’t pay much attentions to it. However, the SEO is the biggest source of organic (free) website traffic which could literally perpetuate a steady stream of website traffic and online sales. The search engine optimization or SEO is very cost effective digital marketing strategy to generate huge website traffic. There are two parts of the SEO campaign one is called on-page SEO which is only done at the website itself and the other is called the off-page SEO which is mainly link building, social media, endorsements from others and content marketing. The on-page SEO requires several adjustments in the website programing and its user interface to ensure the user experience and rest is in accordance to the policies and requirements of the popular search engines such as Google, Yahoo, Bing, etc.

Google is the most dominate search engine with having almost 94% to 95% of the search market shares. It has its own policies and instructions for optimizing the websites, almost all other search engines also follow the same set of standards. The off-page SEO includes bookmarking, backlink building, directory listing, content marketing, social media presence and such activities. Collectively the on-page and the off-page SEO help gaining higher ranks for the business’s website. The website which appears in the first page will have most clicks and vice versa. If your website’s ranks are higher than it will receive more traffic which means more people will land on your website hence the online sales will also increase. If we keep the Expo 2020 audience in mind, most of the people who will come to the event will try searching online, if your website’s rankings are good the chances are they will going to find about you. Which will definitely help you generating more leads and online sales.

Carefully Define the Targeted Audience

The targeted audience is basically your potential buyers. If you will reach to the people who are more likely to convert the online sales will automatically increase. The whole idea or a targeted marketing campaign is to only reach out to the people who are more likely to convert. If a business clearly understand its targeted audience they can easily speak their language to convey them the right message which can significantly increase the online sales. It is important to understand your audience, their bio and demographic details. For example if you want to sell a car accessory the chances are most of your purchasers would be men or if you want to sell some makeup the chances are most of your buyers would be women. Similarly people who are living in cities have different needs and trends and who are living in the rural areas have different needs and trends. The generation z is interested in completely different kind of fashion and the older generation is interested in a totally different one.

This is how precisely you can target through various digital marketing platform and that is the reason why the digital marketing strategy is more cost-efficient and promises higher return over your investments. For any good digital marketing strategy it is crucial to know your audience. Once you have certain information about the targeted audience, it is easier to understand which platform they would be using the most. For example the most popular platform in the UAE are Facebook, YouTube, Twitter, Instagram, Snapchat, LinkedIn, Tiktok, WhatsApp and Emails. Mainly these digital platforms are used for digital marketing campaigns. Targeting right platform for right audience will not only produce higher online sales but it also help optimizing the cost of the digital marketing campaigns. All these social media platforms are famous worldwide, people who are coming for the Dubai Expo 2020 must all be using one or another. Which is why marketing via these platforms could provide you an extra edge over your competition.

Set Goals, Chose the Right Platform and Use Both Paid & Organic Marketing Methods

As the topic of this blog is to learn how businesses can boost online sales, so the goal of our digital marketing strategy is ‘generating online sales’. For different businesses the digital marketing strategy would be different. For example eCommerce website with a wide variety of products would want to reach out to as many people as they could. For that the remarketing campaigns are a great choice. The eCommerce usually utilize the Facebook, Instagram, Snapchat and Tiktok. Furthermore the eCommerce businesses can narrow down their targeted audience on the bases of their existing clientele. For a specialized business such as boat part distributor or manufacturer the targeted audience would be different. Such businesses can utilize the digital marketing platform to target the audience who showed interest in the boats and boat parts. If you are an investment broker or an insurance company who is targeting only other businesses and not the individual consumers, you can go for the platforms which allow you to reach out to the people who are working on key positions in such businesses which can be your potential customers.

Each digital marketing campaign have its own advertisement tool which allow to create adverts and set campaigns along with controls to narrow down the audience. Mostly allow to target people in a certain region or city, for example, you can run a digital marketing campaign at Facebook and Instagram where you can target the people who are actually physically inside or nearby the Dubai Expo 2020 venue. That is how you can target different audiences with different platforms. It is important that a business proactively manages its social media platforms and also invest in paid social media marketing. Other digital marketing channels with higher conversion rate can be used to further boost the digital marketing campaign which will definitely boost your online sales.

Improve CTA & Web Design

For any digital marketing campaign the most important thing is the web design and the content. The content of the website, landing page or the advert should work in harmony with the aesthetics of the page or the ad as it will going to build the brand image and brand identity. It is always advised to have a design that clearly represents your branding by its colors, looks and feel, design, arts, graphics, media, and imagery. For the social media marketing or any other digital marketing the CTA or Call to Action button is the key component. Despite doing a lot of work to make everything perfect if the CTA is not as good as it should be the conversion rate will decrease and in most case the digital campaigns failed due to a poorly designed CTA. The CTA is usually a button for the eCommerce it is always Purchase Now or Add to Cart, etc. But it is not only the color or size of the button, the text/message and the placement of the CTA and the entire web design could make a huge difference. In case of a website the CTA can be controlled, however for digital marketing platforms mostly they only allow to amend the text/message of the button. It is crucial to think from the user’s point of view and then decide what the CTA button should be and where to place it or how to design it.

Frequently use Email Marketing Tools

The email marketing is one of the oldest form of the digital marketing yet still very affective and relevant. For any business whether small or large it is extremely important to have their email database. Business can easily collect their customer’s emails. Even if they are not customers, there are several ways to collect emails of your audience when they are visiting your website. For example you can offer them a discount coupon, or any other freebie to compel them to provide you their email address. Such database is extremely important. Especially the email database of the existing customers is very important. Businesses should frequently use this database to market their new promotions, new products/services or just to stay in touch with their existing customers. Businesses should use a reputed email marketing tool to ensure they can reach to their audience without any issue. A dedicated email marketing tool also provide many perks such as scheduled campaigns, regular campaigns, reporting, delivery status, template designing tools, etc. The automated email campaigns can generate huge traffic for the website which can boost online sales and conversions.

Conclusion

The Dubai Expo 2020 is a mega event with millions of new business opportunities. Local businesses who are already established in Dubai or anywhere in the UAE have a great chance to exploit this opportunity to grow and expand. Especially the businesses who want to boost their online sales can avail this opportunity. One of the best method to quickly grow and boost your online sales is to utilize the online platforms. There are several online platforms that can help you with your digital marketing campaigns. However, it is crucial to have a proper digital marketing strategy in mind. As all businesses are different from one another and everyone have their own unique way of communicating with their customers and targeted audiences, so we decided to provide the fundamentals of a marketing campaign that could help businesses and startups to utilize the Dubai Expo 2020 event to quickly boost their online sales. RSI Concepts is a leading digital marketing agency in Dubai, UAE and if you need any help with your digital marketing goals or if you want to learn more about the topic, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will soon get in touch with you.

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Here is how the Dubai Expo 2020 will drive business growth for local businesses and enterprises:

The Dubai Expo 2020 is Expecting 25 Million Visitors

An event on such a humongous scale was never seen before not only in the UAE but all around the MENA and SA (South Asia) regions. The Dubai Expo 2020 is expecting around 25 million visitors during the event. This means that the event will be hosting guests from all over the world. These guests will be business owners, executive level managers, investors and decision makers. Local business in Dubai and all around the UAE can connect with their relevant audience and can get easy access to the targeted territories. In fact businesses can have such a great exposure that new ideas and innovative products can be market too. If a business wants to expand their territory, the Dubai Expo 2020 is the ultimate opportunity to get connected with the people and businesses from the unexplored territories to accelerate expansion and growth. Since the event will be covering almost each and every sector of the industry and business market so the any type and size of business can get its benefits.

The Dubai Expo 2020 is a Great Opportunity for Brand Promotion

The Dubai Expo 2020 will provide a great platform to promote your brand. Business who are operating in Dubai or anywhere in the UAE regardless of their size and industry can present their brand to millions of prospects from worldwide. The businesses can reach out to millions of potential customers and can have deals with millions of businesses. Which will provide a very strong foundation for future growth and progress. The most important thing here is to have a plan. No matter what products or services you are selling, you should consider the competition too. Such events have shown that the hosting city and country can suddenly have an explosion of influx of investment worth billions upon billions. Eventually whatever is injected into the economy will reach to the each and every sector and industry. Think of the economy as a heart, the blood pumped through the heart reaches to head, stomach and even to the very cellular levels as well. The real economy also works like that, growth in the major sectors of the economy drive growth to each and every industry and business connected with that economy. You should be ready to search and identify the competitive advantages and be prepared to compete with the national and international rivals.

The Dubai Expo 2020 will attract huge investments from all over the world. The Dubai and the entire UAE serve as a gateway to the entire MENA region. The event will provide a great opportunity for businesses to get connected with other businesses from all around the world. The entire MENA region is growing, the demand is easily exceeding the supply .Your business which is currently operating only in Dubai or even in the entire UAE can have an opportunity to reach out to those unexplored markets. The tourism, culture, science, IT, education, healthcare, manufacturing, assembling industries are every other business sector can enjoy easy access to the new markets. Businesses can witness sudden demand, which might exceed your production limit, make sure you are ready for that. The entire world would be there, make sure you products and services are good enough to meet the global needs and international standards. Once you are ready start promoting your brand through the event directly and indirectly. Utilize the digital mediums and platforms. Step up your marketing strategies. Book a spot in the Expo 2020. Make a plan for connection building. Get your materials and content ready. Build a reputed image and promote your brand by any means necessary.

The Dubai Expo 2020 is a Great Opportunity to Make New Business Connections and Partnerships

As I have mentioned that the Dubai Expo 2020 is expecting around 25 Million guests. Which means there will be more opportunities. Investors would be seeking to enter into the local market and of course the regions which can be easily accessed through Dubai and UAE. Businesses would like to expand their operation by having a base in Dubai or anywhere in UAE and so on. This means that for local businesses there would be a lot of new opportunities to make new business connection and partnerships. The businesses and investors who would want to enter into the market, would prefer to have a collaboration with an already established business. If you are offering some kind of products or services for businesses, means your business model is B2B, you will see a huge spike in demand. If you are a B2C business, you will have millions of new consumers who would be seeking products and services.

Another remarkable thing about the Dubai Expo 2020 is that it is designed and built by a strategy that around 80% of its infrastructure and facilities could be utilized for residential and commercial purposes after the event is finished. This indicates that there will be a demand in the market even after the Expo 2020. The infrastructure is always the first step towards progress and growth. The local businesses can thrive if suitable infrastructure is provided. As the infrastructure not only develop an area but it also reduces the cost. Which plays a vital role in success and growth of a business. Similarly like the small and medium sized businesses or SMBs the large enterprises and multinational businesses will also get an advantage by having a good infrastructure during the Expo 2020 and even afterwards.

Make a Marketing Plan for the Dubai Expo 2020

The marketing is a very important part of a successful business strategy. Without marketing it is very hard to survive in today’s market. If a business have a goal to achieve it better make a plan and build a strategy. And marketing is considered to be as a backbone in any business strategy. The Dubai Expo 2020 will also bring a great marketing opportunity. The traditional marketing is also good, but for certain scenarios and especially for SMBs the traditional marketing could be a bit expensive. However, these data the digital marketing is a great arsenal in any business’s hand. It can provide cheap and yet very effective marketing platforms which help small and medium size business to rapidly grow and build a positive brand identity in their targeted markets. In fact these days the big businesses, large enterprises and multination companies are also investing heavily in digital marketing platforms.

The very first step for your digital marketing campaign should be your website. Try to make it as attractive and appealing as possible. Put correct information on it. Provide details of your products and services along with value propositions. Make sure it complies with the Search Engine Optimization or SEO rules. Make a digital marketing plan as well. The digital marketing have already surpassed the traditional marketing industry. It provide more control over the audience and allow precise targeting through various demographic and geographic parameters. Whoever will be coming to the Dubai Expo 2020, they must be using their social media platforms, which makes mobile and social media very important for the digital marketing. Pay special attention on your mobile strategy as well. With a good marketing plan a business whether small or large can easily achieve their business goals for the Dubai Expo 2020.

Get Ready for a Rapid Expansion and a Sudden Spike in Customer Enquiries

Potential to scale and adoptability to the market conditions are very important for any business to survive and sustain. The Dubai Expo 2020 could take businesses completely off-guard. A sudden spike in enquiries and leads could rather boosting revenues and profitability, ruin the business reputation and brand identity. If you will fail to meet the needs of the customers, you will end up destroying your brand image in the market. Better make sure you have plans for the rapid expansion and scalability. Make sure your IT infrastructure support quick expansion. Your supply chain, your work force and your HR everything should be ready to keep up with the lightning speed of the economic growth that we all will witness in the coming months. If you are offering services you better make sure your customer service is capable of handling load and is also ready to expand quickly. If you are offering products, make sure your supply chain is ready to take the load and you will be able to deliver as per the commitments.

In such scenarios the outsourcing is also a good alternative. Business should have to be ready for outsourcing if needed. Rather adding a tons of new products and services, it is better to focus on improving your current products and service quality. The customer service, customer satisfaction and customer happiness is everything. Make strategies to improve customer experience and customer journey. Better to add digital alternates, if possible. These days all over the world the customers are preferring a digitalized and contactless kind of customer journey and customer experience. The customer experience will drive customer happiness and satisfaction which will impact on your brand identity and brand reputation. If a business had good brand reputation it is easier to acquire new customers and yield good ROIs from your marketing efforts. The Dubai Expo 2020 is expected to generate USD 35 Billion in terms of revenue and almost USD 150 Billion in terms of investments. Which is huge, and it will definitely attract more business to step into the game. You better be ready for tougher competition. Expansion, scalability and growth requires equal improvement in the customer experience and customer journey. If you want to grow during the Dubai Expo 2020 you better make sure you are ready for it.

Conclusion

The Dubai Expo 2020 is a mega event. An event of such scale was never witnessed in the entire MENA region before. Around 25 Million visitors and guests are expected to visit this exhibition. It will include everything from art, science, healthcare, technology, IT, real estate and everything else. The Expo is expected to attract almost UAD 150 Billion in terms of foreign investments. Which is huge and it will going to have a huge impact on local economy and markets. The local businesses whether small or large will have a great opportunity to promote their brand and establish a brand identity. It really doesn’t matter if you are operating as a B2B business or a B2C business, the Dubai Expo 2020 will provide you equal opportunities to grow, expand and earn more profits. The Dubai Expo 2020 will provide the local businesses and brand a greater exposure as 191 countries of the world are participating in the expo. Moreover the local businesses can also use the event as a platform to make connection with the foreign investors, businesses, and individuals. New investors will prefer to build relationship with an already established business rather than a new startup. This will provide you all the ingredients for a rapid growth and sustainable progress. Marketing can also be very helpful in promoting your business. However, it is also important that you are ready to embrace growth, expansion and progress. RSI Concepts is a leading name in business growth technologies, if you need any clarification or have an enquiry, feel free to contact us through our Contact Us or leave a comment in the comment box below.
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