There are two ways to build multilingual websites, one is to have a separate standalone version of the website in multiple languages and the second way is to install translation plugins such as Google Translate. The best approach is to have a separate version for different languages because some languages could start from left-hand-side and some could start from right-hand-side so this could sometime distort the design, so having separate pages perfectly optimized for the language is always the best approach. Another issue with the translation plugin is that it is not as that precise and sometimes it mistranslates the words and phrases.

In this blog we will enlist the advantages of having a multilingual website:

Access to the broader market

Having a multilingual website expand your targeted market to a whole new community. This could help you reach out with thousands of new customers who were not been able to reach you earlier. So, it could boost your online sales/conversions instantly.

Customer-Centric

Multilingual websites are more trustworthy than only English language websites. People feel a sense of care and importance if a website is available in their native language. Companies who have added new languages showed an instant increase in their online sales/leads.

Culturally Sensitive

Having a website in the native language helps businesses overcome the cultural barriers among the different community. The online users feel comfortable in navigating through the information in their native languages. This also provides a better understanding and helps to boost brand awareness.

Competitive Edge

A multilingual website provides a competitive edge and a better understanding of the business if designed properly. The content must not necessarily the exact translation of the main language but it could be re-written minding the targeted audiences.

Search Engine Optimization or SEO

Search Engine Optimization or SEO is a very important aspect of digital marketing and online brand identity. Search engines like Google, Bing, Yahoo always prefer the multilingual websites and it also helps to reach out to people who are searching in their native languages.

Conclusion

If you are operating in Dubai, UAE then you must have to understand what kind of audience you want to target and what are your online marketing goals and objectives? If you are serving the local community and businesses then you must understand there are two dominant audiences in UAE, one type of audience prefers the English language and the other prefers the Arabic language. So, if you want to boost your sales/leads form your website then at least you should have your website in English and Arabic language. The Government and big industry usually deal in both English and Arabic languages so these two are very important to have.

The post Why a Multilingual Website is required in Dubai? appeared first on Web Design Dubai Blog Service.

A website or web design made up of the following basic things:

Layout and Appearance

The layout or the appearance is the most important part, as the users determine in just a second whether they will stay on the page or not! The users will form an opinion of the website and the business by the first impression they got from the web design. This all happens in a second or two, only a very few people decide to dive deep into the website which could change their opinion. The photos, animations, icons, graphics, effects and all those things along with the powerful words they see at their first glimpse will decide if they will convert or not.

Design Elements and the Color Scheme

The design elements and the colour scheme of web design is a reflection of your branding online. So, pay more attention to these things. Usually, the best approach is to follow the colour scheme of the logo of a company or business. Any colour combination or contrast should be chosen with great care, as the colours impact the users a lot and they are also responsible for the textual content and interactive element’s visibility which is very important in terms of user experience and user journey. The links, buttons, highlights, headings, slogans, or anything else completely rely on the colour scheme and the design elements around them. So, this is important to sustain a balance between creativity and readability.

Typography

Earlier the typography was not as that diverse as it is nowadays. The typography of web design should be able to deliver the required information. It is very critical to keep at least 3 different sizes of the fonts to distinguish the content from each other. Although it is considered to be an industry standard to have a single font throughout the website, this trend is getting old now and the web design professionals and graphic designers are using multiple fonts on a single page which is acceptable and sometimes it even improve the readability and user experience. Another very important thing is that the background and the font should have maximum contrast for more readability.

Navigation and Menus

Navigation and Menus are not the places to be over-animated and over-designed. The best approach is to always have a simple and easy-to-use navigation and menus. The navigation and menu can be found in the header, sub-header or lower header part and also in the footer. The main purpose of the navigation and menus is to provide quick access to the information that visitors is looking for. So, if there are complex animations, sophisticated menu items, tingled with each other or infused into each other or something like that could be very bad and users might not even try to navigate through such menus. So, it is always best to have a simple, easy to read, large (as much possible) and highly readable menus and navigation.

Responsive Web Designs or Mobile-First Websites

Responsive Web Designs or Mobile-First Websites are a must to have since the mobile traffic overtook the desktop traffic in late 2016. Earlier having an exclusive mobile version was important as the mobile devices are of lower grades in terms of software and hardware, but these days, some of the high-end smartphones are more powerful than an average laptop. In short, the mobiles can provide the juice required to handle latest designs but the only thing is the screen size, as there are so many different mobile screen sizes so handling them all could be tricky when you are designing and developing a theme. Usually, the front-end developers or web designers prefer ready-made platforms such as bootstrap, but if you are not using anything like that then you should be very attentive to the responsiveness of the website.

Content is the King

Content is the King! Is it? Well, the simple answer is yes, as whoever is associated with the marketing or web designing industry all well aware of this term. No matter how wonderful your web design is if the content is not catchy and attractive the chances of a conversion are near to none. Always pay attention to the content, your slogan, sales pitch, taglines, headings and even description play a critical role in online conversions. The content should be informative, descriptive, short and precisely to the point. Each and every word matters. Try to avoid extra, ambiguous, complex, broad meaning words. People don’t like to read extra words or lengthy descriptions, such things can dilute your selling points and decrease efficiency. The content should be highly focused and well prepared. All different section should be in a flow or interconnected to each other.

Conclusion:

Having a website that completely represents your brand identity can help in communicating with the masses. The website is not just a profile but a very powerful marketing tool with a lot of potential in it. Before jumping into web design consider all important things and do a comprehensive market and competitive analysis first. While developing a website take care of the user interface and the layout, the fonts/typography, colour scheme, menus/navigation, responsiveness and the content. The website must also be able to follow the SEO (search engine optimization) standards. Sometimes people do not care about SEO standards which eventually results in bad search engine ratings and very low traffic, so it is also important to consider it too along with all the visual appearance-related things.

The post Basic Elements of Web Design appeared first on Web Design Dubai Blog Service.

At RSI Concepts our SEO Dubai team offers such search engine optimization strategies that businesses can use as their vital promotion tools. We first understand your goals and analyze your business model and only then proceed. With a good reputation of being a dedicated and professional SEO, branding and marketing team in Dubai, our aim is not just to help your website stay ahead of competition. We also focus on building long-term relations with our clients and keep them informed at each stage. We believe in helping you stay ahead of the game even amidst dynamic changing trends in the world of online marketing.

Our SEO Dubai Service is a cost effective solution for your marketing needs
Our SEO services in Dubai include guidelines by the Google webmaster since they affect search activity and website rankings hugely. We don’t really spam and rather believe in staying away from SEO tricks that are meant to damage your website’s reputation which means we believe in fair game and facing healthy challenges. If you are receiving impressive results from our SEO campaign efforts, that’s not without our legitimate marketing strategies put into use. Bringing your online business the right kind of exposure is our top priority.

Digital Branding and Online Marketing

We, at RSI Concepts work to engender confidence in your consumers regarding your brand. Our online marketing and branding team takes your business to the next level by putting your corporate identity first. We develop your brand and business through multiple digital channels and social communities online. We take care of your potential customers and the existing ones too and we do it with full conviction and complete responsibility. We are experts in online marketing and branding with a complete range of creative and strategic branding strategies for your online audiences. Our Web Design Dubai team works very closely with client to fulfill the demand of the client, hence ensure satisfactory services.

Our team can help your brand communicate and we also inform you about how people are talking about your brand online. Our strategies are not just traffic oriented but also brand value oriented. We don’t spam and we work tirelessly to promote your business through exclusive online branding techniques. We encourage transparency and hence keeping you informed at each stage is our responsibility. Our pricing is one of the best in the industry and we respect your financial limitations like no one else.

RSI Marketing and SEO Dubai Services

Ours is a full-fledged online marketing branding and SEO package in Dubai based on the expectations of your target market and needs of your business. Our online marketing campaigns focus on everything that can make websites user friendly and search engine friendly, be it rich content, good design, improved accessibility and so on.

Our online marketing strategy is teamed with technology and dedication without compromising on quality at any stage. Moreover, we encourage transparency and take up all possible activities that can lift your website’s visibility in search engine rankings.

Social Media Marketing and Social Networking

Our social media marketing team gets your conversations going, creates and handles your social media accounts and strengthens your brand image. We also do social bookmarking, social media optimization, etc for you.

Paid Marketing – Google Adwords, PPC, CPC and Social Media Ads

Our paid per click services are the soul of our CPC and PPC campaign. We also promote your business through facebook ads. We work according to your marketing budgets and the concept of our paid marketing service is simple – pay for your results. Our paid marketing services aim at promoting your brand, services and products in the most innovative way.  Our paid marketing strategies aim at driving traffic to your page and helping your website rank higher in search engines like Google, Yahoo, MSN, etc.

Disclaimer: All graphics/images are copyright to their respective owner unless stated otherwise. If you are the owner or you want to remove any of the graphic/image from this page please contact us HERE.

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