Tip 1: Pay attention to URL structure and information flow of the site right from the beginning

Even before you begin the development of your eCommerce portal, pay attention to the URL structure and information flow of your website. Get the SEO expert to work in tandem with the web designer and information architecture specialist who have enough knowledge of the behaviour of online shoppers in Dubai and UAE. This way, right from the beginning, the website is aligned towards being SEO friendly and also optimizes on many resources.

Most of the shoppers are diverting to eCommerce sites and the online shopping is becoming an industry in UAE.

You can consult with one of our expert from our SEO Dubai team, contact us to get free suggestions. Information flow from each page to other pages, and user friendly features like filters should make the website easily navigable and not mar the usability aspect. Any deterrent to the usability of a site will negatively impact the SEO friendliness of an eCommerce portal.

Tip 2: Avoid repeated content within the site and say no to plagiarism!

Many a time it so happens, that the same content gets repeated at multiple places on an eCommerce portal. Web designers are not content experts and hence just mindlessly place the content without thought. Repeated content is a big detriment for SEO friendliness. Give enough attention and place suitable content which adds value to the site and if you are having an eCommerce site in Dubai – UAE and have multiple languages then you must index each language properly to prevent duplications.

Anything which adds value to a site increases its SEO friendliness. Plagiarised content is a big no-no! No search engine likes copied content. Plagiarism defeats the very purpose of the existence of your eCommerce portal and will prove to be a big detriment.  If you do not spend on writing authentic content now, you will pay the price in the future. It will become a case of penny wise pound foolish.

Tip 3: Good Product Detailing

Being an eCommerce website owner in Dubai, your products are your USP. You have to be paying attention to how they are featured as they will be grabbing the attention of your buyers. Good eCommerce portals always have a very succinct and clear product description for every product on their site. They feature multiple high resolution images of the product taken at various angles to let the buyer have as real an idea about the product dimensions and actuality.

Neatly listing the pros and cons of the product, and highlighting its unique aspects will go a long way in increasing the SEO friendliness of an eCommerce portal. The web design should inherently keep product detailing and product pages as an important aspect while coming up with the page flows.

The web design of an eCommerce portal should keep these three pointers in mind as they help an eCommerce portal intuitively be aligned towards being SEO friendly. When the web design is SEO friendly, optimization for semantic search becomes easy and less cumbersome. Here I would like to mention that most of the present day search engines works on semantic search and prefer those sites that have structured data. RSI Web Design Dubai team and SEO team work together to provide our customer the best eCommerce solution keeping the budget and other limitations in mind.

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