Types of Corporate Website Designs

In the world of online communication, the website is equal to the reception of a physical office or even way more important than that. The website could be your first impression to a large audience, which later can be recognized in the market as your brand identity. For Corporate businesses and organizations, the website could act as a very strong and powerful marketing tool. As we all know that the inclination of the masses has been shifted from laptops/PCs towards the smartphones, online, eCommerce, Google, social media, etc in the past five years. And this not just happened in the United Arab Emirates but all over the world. So, having an excellent appearance and presentation online has become a very critical part of the marketing strategy for the corporate sector.

Here are some of the most widely used types of corporate website designs in Dubai, UAE:

1. Minimalist Web Designs
2. Large Typography in Homepage Design
3. Flat Design with Large Single Menu
4. Dark Themed Corporate Website Designs
5. Excessive Graphics based Corporate Website Designs

Minimalist Web Designs

All major corporate companies in Dubai, UAE who are working in B2C formats only are rapidly adopting the minimalist web designs for their corporate websites and online brand identity. No one likes tons of information on a landing page or homepage, too much content confuses the customers. The tendency of conversion is comparatively higher when the products and services are organized in categories and sub-categories rather than scattered all around.

Large Typography in Homepage Design

This is another new trend, although the technique is not new to the web designers and developers it has recently gained popularity. You can compare it with the minimalist web designs in a way as they both offer less information but the large typography used in homepage and landing pages is suitable for one or two or just a few categories of products and/or services. Mainly such corporate web designs are used by the hybrid companies, who works on both B2C and B2B formats.

Flat Design with Large Single Menu

Flat Designs with large single menu are the choice of mainly very large, government departments, and multinational organizations. Flat design in itself is used to highlight information rather the graphics. The large menu or nested navigational approach is also very suitable in providing large information in a highly organized and simple to navigate manners. Such designs are suitable for such enterprises and organizations who have a large number of products and/or services and they want to enlist them all in a simple and easy to access manners. Web designers often use such designs with a short or medium-sized homepage. As all of the information are concentrated in a very short area, usually a single screen, so the rest of the graphics, designing, animation and interactive features can be introduced in the internal pages, as such corporate websites usually have more than a hundred pages and in some cases even much more.

Dark Themed Corporate Website Designs

Many international brands are using dark-themed corporate website design approach. This is also another trick to highlight the information and increase the readability. Some designers are using a dark layer at multimedia being used as the background. These designs are also more appealing and can direct the attention of the visitor to only specific areas, such as their sales pitch or marketing slogan or whatever. The point here is if the readability is high and the web designer has full control over the user journey then the conversion rate would definitely be higher.

Excessive Graphics based Corporate Website Designs

Excessive Graphics based corporate website designs started gaining popularity from early 2019 and became mainstream these days in Dubai, UAE market. The designers are emphasizing more on a unique and never-before-seen kind of customer journey. Such designs are usually liked when coupled with the minimalist design ideology. The designers prefer to use intense animations and 3D/graphic effects to make the elements more responsive and interactive which is another reason for their popularity and success.

Conclusion

The design approach alone is not a key to success but there are multiple other factors that the analysts, graphic designers and the marketing/communication experts should clearly define on the drawing board before jumping into the designing phase for a corporate website. Such as the colour scheme, typography, geometrical and non-geometrical shapes, animations, transitions, interaction, user experience, load-time, page speed, programing & coding, SEO factors, UX/UI types, navigational structure and types and many more minute details should be analyzed and considered before proposing/preparing a design concept for a corporate website.

Hope this article was helpful in increasing your knowledge of the topic, if you have any question, please feel free to write us in the comment box below or just get in touch with one of our analyst for sales and general enquiries via our Contact Us page.

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