Here is how the Dubai Expo 2020 will drive business growth for local businesses and enterprises:

The Dubai Expo 2020 is Expecting 25 Million Visitors

An event on such a humongous scale was never seen before not only in the UAE but all around the MENA and SA (South Asia) regions. The Dubai Expo 2020 is expecting around 25 million visitors during the event. This means that the event will be hosting guests from all over the world. These guests will be business owners, executive level managers, investors and decision makers. Local business in Dubai and all around the UAE can connect with their relevant audience and can get easy access to the targeted territories. In fact businesses can have such a great exposure that new ideas and innovative products can be market too. If a business wants to expand their territory, the Dubai Expo 2020 is the ultimate opportunity to get connected with the people and businesses from the unexplored territories to accelerate expansion and growth. Since the event will be covering almost each and every sector of the industry and business market so the any type and size of business can get its benefits.

The Dubai Expo 2020 is a Great Opportunity for Brand Promotion

The Dubai Expo 2020 will provide a great platform to promote your brand. Business who are operating in Dubai or anywhere in the UAE regardless of their size and industry can present their brand to millions of prospects from worldwide. The businesses can reach out to millions of potential customers and can have deals with millions of businesses. Which will provide a very strong foundation for future growth and progress. The most important thing here is to have a plan. No matter what products or services you are selling, you should consider the competition too. Such events have shown that the hosting city and country can suddenly have an explosion of influx of investment worth billions upon billions. Eventually whatever is injected into the economy will reach to the each and every sector and industry. Think of the economy as a heart, the blood pumped through the heart reaches to head, stomach and even to the very cellular levels as well. The real economy also works like that, growth in the major sectors of the economy drive growth to each and every industry and business connected with that economy. You should be ready to search and identify the competitive advantages and be prepared to compete with the national and international rivals.

The Dubai Expo 2020 will attract huge investments from all over the world. The Dubai and the entire UAE serve as a gateway to the entire MENA region. The event will provide a great opportunity for businesses to get connected with other businesses from all around the world. The entire MENA region is growing, the demand is easily exceeding the supply .Your business which is currently operating only in Dubai or even in the entire UAE can have an opportunity to reach out to those unexplored markets. The tourism, culture, science, IT, education, healthcare, manufacturing, assembling industries are every other business sector can enjoy easy access to the new markets. Businesses can witness sudden demand, which might exceed your production limit, make sure you are ready for that. The entire world would be there, make sure you products and services are good enough to meet the global needs and international standards. Once you are ready start promoting your brand through the event directly and indirectly. Utilize the digital mediums and platforms. Step up your marketing strategies. Book a spot in the Expo 2020. Make a plan for connection building. Get your materials and content ready. Build a reputed image and promote your brand by any means necessary.

The Dubai Expo 2020 is a Great Opportunity to Make New Business Connections and Partnerships

As I have mentioned that the Dubai Expo 2020 is expecting around 25 Million guests. Which means there will be more opportunities. Investors would be seeking to enter into the local market and of course the regions which can be easily accessed through Dubai and UAE. Businesses would like to expand their operation by having a base in Dubai or anywhere in UAE and so on. This means that for local businesses there would be a lot of new opportunities to make new business connection and partnerships. The businesses and investors who would want to enter into the market, would prefer to have a collaboration with an already established business. If you are offering some kind of products or services for businesses, means your business model is B2B, you will see a huge spike in demand. If you are a B2C business, you will have millions of new consumers who would be seeking products and services.

Another remarkable thing about the Dubai Expo 2020 is that it is designed and built by a strategy that around 80% of its infrastructure and facilities could be utilized for residential and commercial purposes after the event is finished. This indicates that there will be a demand in the market even after the Expo 2020. The infrastructure is always the first step towards progress and growth. The local businesses can thrive if suitable infrastructure is provided. As the infrastructure not only develop an area but it also reduces the cost. Which plays a vital role in success and growth of a business. Similarly like the small and medium sized businesses or SMBs the large enterprises and multinational businesses will also get an advantage by having a good infrastructure during the Expo 2020 and even afterwards.

Make a Marketing Plan for the Dubai Expo 2020

The marketing is a very important part of a successful business strategy. Without marketing it is very hard to survive in today’s market. If a business have a goal to achieve it better make a plan and build a strategy. And marketing is considered to be as a backbone in any business strategy. The Dubai Expo 2020 will also bring a great marketing opportunity. The traditional marketing is also good, but for certain scenarios and especially for SMBs the traditional marketing could be a bit expensive. However, these data the digital marketing is a great arsenal in any business’s hand. It can provide cheap and yet very effective marketing platforms which help small and medium size business to rapidly grow and build a positive brand identity in their targeted markets. In fact these days the big businesses, large enterprises and multination companies are also investing heavily in digital marketing platforms.

The very first step for your digital marketing campaign should be your website. Try to make it as attractive and appealing as possible. Put correct information on it. Provide details of your products and services along with value propositions. Make sure it complies with the Search Engine Optimization or SEO rules. Make a digital marketing plan as well. The digital marketing have already surpassed the traditional marketing industry. It provide more control over the audience and allow precise targeting through various demographic and geographic parameters. Whoever will be coming to the Dubai Expo 2020, they must be using their social media platforms, which makes mobile and social media very important for the digital marketing. Pay special attention on your mobile strategy as well. With a good marketing plan a business whether small or large can easily achieve their business goals for the Dubai Expo 2020.

Get Ready for a Rapid Expansion and a Sudden Spike in Customer Enquiries

Potential to scale and adoptability to the market conditions are very important for any business to survive and sustain. The Dubai Expo 2020 could take businesses completely off-guard. A sudden spike in enquiries and leads could rather boosting revenues and profitability, ruin the business reputation and brand identity. If you will fail to meet the needs of the customers, you will end up destroying your brand image in the market. Better make sure you have plans for the rapid expansion and scalability. Make sure your IT infrastructure support quick expansion. Your supply chain, your work force and your HR everything should be ready to keep up with the lightning speed of the economic growth that we all will witness in the coming months. If you are offering services you better make sure your customer service is capable of handling load and is also ready to expand quickly. If you are offering products, make sure your supply chain is ready to take the load and you will be able to deliver as per the commitments.

In such scenarios the outsourcing is also a good alternative. Business should have to be ready for outsourcing if needed. Rather adding a tons of new products and services, it is better to focus on improving your current products and service quality. The customer service, customer satisfaction and customer happiness is everything. Make strategies to improve customer experience and customer journey. Better to add digital alternates, if possible. These days all over the world the customers are preferring a digitalized and contactless kind of customer journey and customer experience. The customer experience will drive customer happiness and satisfaction which will impact on your brand identity and brand reputation. If a business had good brand reputation it is easier to acquire new customers and yield good ROIs from your marketing efforts. The Dubai Expo 2020 is expected to generate USD 35 Billion in terms of revenue and almost USD 150 Billion in terms of investments. Which is huge, and it will definitely attract more business to step into the game. You better be ready for tougher competition. Expansion, scalability and growth requires equal improvement in the customer experience and customer journey. If you want to grow during the Dubai Expo 2020 you better make sure you are ready for it.

Conclusion

The Dubai Expo 2020 is a mega event. An event of such scale was never witnessed in the entire MENA region before. Around 25 Million visitors and guests are expected to visit this exhibition. It will include everything from art, science, healthcare, technology, IT, real estate and everything else. The Expo is expected to attract almost UAD 150 Billion in terms of foreign investments. Which is huge and it will going to have a huge impact on local economy and markets. The local businesses whether small or large will have a great opportunity to promote their brand and establish a brand identity. It really doesn’t matter if you are operating as a B2B business or a B2C business, the Dubai Expo 2020 will provide you equal opportunities to grow, expand and earn more profits. The Dubai Expo 2020 will provide the local businesses and brand a greater exposure as 191 countries of the world are participating in the expo. Moreover the local businesses can also use the event as a platform to make connection with the foreign investors, businesses, and individuals. New investors will prefer to build relationship with an already established business rather than a new startup. This will provide you all the ingredients for a rapid growth and sustainable progress. Marketing can also be very helpful in promoting your business. However, it is also important that you are ready to embrace growth, expansion and progress. RSI Concepts is a leading name in business growth technologies, if you need any clarification or have an enquiry, feel free to contact us through our Contact Us or leave a comment in the comment box below.
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