Your corporate website can become a powerful marketing tool and help your business get more online sales, leads or conversions. This depends on how much time people are spending on your corporate website, which pages they are visiting the most, and how many of them are clicking on your CTAs (call to action). Any visitor who landed on your website or its internal page would like to perform certain action, which could be as simple as acquiring information about the product or services you are offering or it can be a lengthy function such as deciding which product or service they want to purchase and making an online purchase or filling lead form. All this is based on the customer engagement, if your website is offering a good customer experience, you will get more click on the CTAs. The customer engagement will help you keep visitors stay on your website for longer, while offering them value which interests them and enabling them to perform certain actions which help you accomplish your business goals. In this blog we will discuss how your web design features can help increasing customer engagements and improve the overall ROI of your corporate website.

How Low Customer Engagement can hurt your Business?

Before we start discussing the factors that help improving the engagement of a web design it is also important to understand why customer engagement is so important for a website. Traditionally any corporate website have multiple traffic sources, one of the most important one is search engine, specifically Google. The Google has almost 96% of the search market share in UAE and almost 92% search market share globally which makes it the most important search engine for any business. The Google or any other search engines rates and ranks a website based on various aspects. Some of the most crucial aspects can be greatly impacted by the customer engagement. For example, the bounce rate, if your website is not engaging enough people will bounce off of your corporate website which means they will spend less time and they will explore less content. If your bounce rate exceeds 70% it will start impacting your website’s ranking in search and will consequently reduce your organic website traffic gradually. The search engine is the most important source of the website traffic, specifically organic traffic as any regular corporate website get almost 70% of its organic traffic from search engine.

High bounce rate led to low website traffic, and low website traffic means less conversions and sales. Furthermore low customer engagement also cause low repeated visits, as the people who failed to find what they need on your website are most likely to never return. The customer engagement also plays an important role in online conversions and leads. Whoever will land on your website would be searching for something that you are offering. The rise of smartphones, social media and digital communication channels have completely changed the customer behavior over the years. Now a day’s if someone needs something they will try to look it up in the internet first before making any decision. People tend to acquire information online and then they compare different vendor and service provider and after that they contact them or provide them lead information. Less engaging websites failed to communicate the right brand message and the value proposition of the product or service you are offering. Furthermore the less engaging sites make customer journey difficult. These all factors contribute to decrease your online leads and conversions. That is why the customer engagement is crucial for a corporate website.

Features of a Web Design which will help you Increase Customer Engagements

The web design plays a crucial role in customer experience, it helps setting up the first impression, which is a key to a good customer experience. Furthermore the web design is entirely responsible for the navigation and help your visitor to navigate to helpful information and features of the web page. Each web page is designed with a purpose in mind, if it is a product page the purpose is to provide product information, convey right brand message, highlight value proposition and provide features to interact or share lead information with the business. The homepage is designed to provide a complete overview of the business, it tells what you do and who you are and what the visitor should expect from the website. The about us page is designed to provide detailed biography of the business and information about the stakeholders and team and so on. Every page has its own unique purpose, hence the web design should be able to achieve that purpose. The homepage web design is always different from internal pages, in fact several different types of internal pages could have entirely different design however the homepage design theme should be dominant to maintain consistency. Here are some key features of a web design that help you increase customer engagement and achieve your business goals of a web page.

Communicate Your Message Clearly with Web Design

The web design can help businesses communicate their message and value proposition clearly which help increasing customer engagements. Each web page has a purpose the products and services pages are very important, because your visitors who are on your product or service page are more likely to convert. The web design of the product or service page is different than other pages, because these pages are designed to highlight the value your product or service can provide to your customers. The title of the page, the headings, the fonts, the paragraphs, lists, design patterns, image and media gallery or such content will help you communicate your message and value proposition. The web design help you to project each and every aspect clearly, it help distinguishing different sections of the page and content which make it more understandable for the customers and visitors. Furthermore the product and service pages are also used to simplify the customer journey, there are always CTAs on these pages which help businesses acquire sales or lead data and take the customers to the next stage of the customer journey. That is why the web design of such pages is very important and by simply organizing the information in visually distinguished sections you can simplify the customer journey which results in high conversion rates.

Highlight Trust Markers and Gain Visitor’s Trust

Another great way to increase customer engagement is to gain their trust. The web design can significantly help gaining visitor’s trust by highlighting the trust markers at the web page. The trust markers are key element that highlight your reputation, quality, and security that you are offering to your customers. Such as social media endorsements, likes, share, positive feedbacks, customer reviews, testimonials, etc. The customer generated content can significantly increase visitor’s trust. These days’ the social media and online reviews have become very important as they can greatly influence customer’s decisions. Especially if you are selling something online the customer reviews and feedback becomes significantly important. Several surveys and studies have revealed that the customers seriously consider social media endorsements and online reviews when judging a business or a product/service. Furthermore there are other trust markers that can help you gain visitor’s trust such as putting customer’s and business partner’s logos or name can be very helpful it will give customer more confidence when they will see well-known names on your web page. There are other data protection and privacy badges, antivirus badges, secure payment icons, etc. can also help you gain customers trust and improving brand perception. These trust markers should be strategically placed in the web design to maximize the visibility without disrupting customer journey or flow of information.

Improve Call to Action (CTA) to Increase Conversions

The call to action or CTA is crucial to increase online conversions and customer engagement. Attractive CTA will always increase customer engagement and improve online conversion rate. The CTA is a button or link, which you placed on the web page to achieve your business goal. For example, if you are selling online products your CTA could be a purchase button. The placement of the button, the text or message on it, and even the color scheme can have huge influence over customer’s decision. Studies have revealed that several e-Commerce websites have witnessed up to 30% to 40% increase by simply changing the color of their CTA button. That is why the CTA is very important to increase customer engagement. It is not only about color or placement the message or text you put on your CTA also matters a lot. A good web design use CTA at strategic places and highlight it in a ways that any user can instantly notice it. That is why the CTA size, color, text on it, and even the background where it is placed all help highlighting it on the web page. A good CTA always attracts visitor’s attention and increase customer engagements. Apart from the design another great method to improve your CTA is to add value proposition message and words that attract customers. The CTA can greatly impact your online leads and conversions.

Make your Web Design Responsive

The last decade was truly revolutionary, it have completely changed our personal and work lives by integrating smartphone and mobile devices in our day to day routines. According to stats almost 99% of population of the UAE owns a mobile phone and almost same amount of population have access to the internet as well. The mobile and internet penetration in UAE is amongst the highest in the world. Furthermore the smartphone website traffic accounts for almost 60% of the total web traffic in the world. That is huge, and it means that the smartphone traffic have already surpassed the traditional internet traffic. According to several studies in UAE on an average people tend to spend 7 to 8 hours on the internet. This means that by targeting mobile audience you have a chance to reach out to most of your audience. The users who used to access a site from the desktop or laptop are also more likely to try it via a smartphone or mobile device. This increase the importance of mobile compatibility of a website which is also known as responsiveness. A responsive web design is programmed in a way that it can easily detect the screen size and platform from where it is being accessed, and before even user notice it can rearrange its design elements and content to fit the screen size. Having a responsive web design can significantly increase your chance to get more traffic and it also help increasing customer engagement.

Customer Experience Centric Web Design

A web design which offers a good customer experience can increase customer engagement which results in higher conversion rate and online sales/leads. The consistency and simplicity of a web design is a key to build good customer journey and customer experience. A good web design simplify customer journey with consistent and predictable customer experience. The website navigation, the information structure, the readability and accessibility of a web design plays crucial role in developing a satisfactory customer experience. In order to enhance customer experience a good web design offers multiple features which can help customer throughout the customer journey. The navigation of a web page is a crucial component of customer experience, the visitors who reached to your web page must be needing something that you are offering or something that is relevant to it. A good web design help businesses highlight they important information and guide customers through different steps of the customer journey. A good web design guide users at each step of the customer journey and make it simple for them which increase customer engagements and also help boosting the leads and conversions.

Conclusion

The customer engagement is one of the most important aspect on customer experience and sales generation. The digital experience, customer happiness and satisfaction is crucial for businesses. The digital marketing and communication have already surpassed the traditional communication methods. Furthermore the rise of smartphones and internet encourages businesses and customers to go online. Your corporate website is the center point of all your digital efforts. The web design of a website plays an important role in its success. The first impression is set by the web design the customer experience and customer engagement heavily depends on the effectiveness of the web design and the customer journey and online sales or leads have direct relationship with the efficacy of the web design. The engaging web designs can be up to 85% more successful than the non-engaging or less-engaging websites. In this blog we have discussed a few common but most effective features of a web design which can help businesses increase customer engagements. The customer engagement will help you gain maximum out of your corporate website and help you gaining higher customer loyalty and customer satisfaction. If you want to learn more about the subject or if you want our help to improve your web design please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get back to you soon.

Check out this: Web Design Ideas for Tourism Business in Dubai

The post Web Design Features to Increase Customer Engagements appeared first on Web Design Dubai Blog Service.

For a travel and tourism business it is vital to reach out to the targeted audiences, sometimes businesses target domestic audience but mostly it is international audience which generates the more revenue. According to the stats published by the UAE Ministry of Economy the spending of international tourist have reached to staggering AED 143.1 Billion and the number of hotels in the country have reached to 1,089 with the capacity of 180,000 hotel rooms. The successful travel and tourism businesses always have a highly functional website with great design aesthetics. Here in Dubai and all around the UAE the tourism industry is showing consistent growth and huge potential for future. This also attracted more investors and business to the market and raise the competition. High competition also made tourism customers more demanding and set industry standards very high. Which is why businesses are adopting to untraditional marketing methods in order to attract more customers.

The tourism business website is one of the most important part of the success strategy. The web design is the most crucial component of a tourism website. In this blog we will discuss some tourism web design ideas to help our audience in improving their websites and generating more revenue from them.

Important things to focus on for Tourism Website in Dubai

Before we step into the web design part I would also like to highlight some important factors that contributes a lot in success of a tourism website in Dubai, UAE. Most of the businesses already have a website which either they want to change/revamp to improve the conversion rate. However, there are some startups or businesses who want to build a new website from scratch due to rebranding. Here are some important things that every tourism business should consider while designing and developing their brand new tourism website:

• The Domain Name: Most of businesses don’t pay much attention to it, but this is the most important factor in digital marketing and brand image building. The domain name should be simple, easy to remember, catchy, short, keyword-rich, and it should include the brand name.
• Hosting: The hosting is a place where the website data, its files, source code, media libraries and everything is stored. It should be secure, fast and efficient. The hosting should meet the development needs, and it should make your pages load fast because no one like slow websites.
• Platform: The platform is basically referred to as a CMS or content management system and the programing frameworks. The CMS is a software that makes your websites dynamic and allow you to easily manage the content and information of your website. The frameworks will support scalability, customization and future upgrades of the website.
• Integration: A tourism website is incomplete without integration. It has to be integrated with several other software, applications and tools. The integration is a must have feature it allow your website to link with other businesses and services via online.
• SEO Compatibility: The SEO or search engine optimization is a technique to embed certain features and source code in your website which makes it more visible to search engines such as Google, Yahoo, MSN, etc. and help it rank higher in the searches to obtain more website traffic.

Furthermore the responsiveness is another most crucial aspect to mention but now a days almost 99% of the websites are developed with responsiveness so it has become an industry standard in Dubai, UAE.

Web Design Ideas for Tourism Business Website: Color Scheme

The colors are very powerful, for any web design or application the colors setup the first impression, the first impression have huge influence over users’ decision making. Most of the time businesses don’t realize how important colors are, but for any web design the colors plays a vital role. Too bright and shocking colors decrease the readability of the web page and irritates user’s eyes. Which is why users quickly quite such websites. For any corporate web design the standard is to utilize the colors of the brand’s logo along with different shades of the logo colors to enhance the branding. However, a web design is not limited to one or two colors, in fact a web design can have as many colors as you want, however, the best approach is to set one or two primary colors and include all others as secondary colors or supportive colors. The design patterns should also aligned with the logo geometry and should carry the similar look and feel throughout the web design. This will set your initial web design theme hence need more attentions.

Web Design Ideas for Tourism Business Website: Navigation

The navigation is a key to user experience on a tourism business website. Whoever is coming to a tourism website they would want to explore multiple options that are available and they would also be interested in multiple services that you are offering. Obviously putting everything at homepage or a landing page is not possible. Hence the websites are built with multiple internal pages which contains more information that the user might want to acquire. The navigation can enhance or ruin user experience at a website. Therefore it is crucial for a web design to offer an interactive, simple and easy-to-navigate information structure. Ideally all content should be available to the user on 2 to 3 clicks. It is not just the menu that is designed to improve the navigation in fact the web design can offer a variety of other tools that can boost the navigation of a website. In travel and tourism website the user might need several services, booking links, special offers, deals, and much more, which all can be smartly embedded in several design layer and multiple web design techniques can be used to improve the visibility of such links/sections. All this is based on the web design and it help forming an intuitive User Interface (UI).

Web Design Ideas for Tourism Business Website: Highlight Customer Endorsements

Highlighting customer endorsements is a great idea for a travel and tourism brand. People tend to trust on other people’s experience. A good web design place customer reviews, endorsements and their photos/videos on strategically important areas in the web page which help increasing their visibility. Online reviews and client testimonials can also be a great method to gain users’ trust. Displaying user generated content help businesses gain trust of the website visitor and tend to increase online conversions. For any travel and tourism web site it is extremely important to gain visitors’ trust. According to several studies and researches more than 90% of the website visitors don’t convert because the web design failed to gain their trust. The colors, fonts, content, and the trust signals help businesses gain users’ trust. The online reviews and social media endorsements also plays an important role in building a reputable and trust worthy brand image. It is important to include trust markers in the web design and place them strategically at important areas where users can easily view them.

Web Design Ideas for Tourism Business Website: Simplify Customer Journey

The customer journey plays a crucial role in online conversions and lead generation. The primary purpose of the website is to provide relevant information and build trust so the visitors can be satisfied. Without providing them what they need it is impossible to get online leads. The web design can help travel and tourism businesses to simplify the user journey which led to higher conversions. The customer journey starts with acquiring information, the web design, its color scheme, content, navigation and information structure, trust markers and other signs plays crucial role in simplifying the customer journey. Once the user is satisfied with the comprehensive offer details, the next thing that will take them to the next phase is the trust markers, then comes the conversion part. The CTA or call to action button is extremely important it should be placed on strategic locations, its design should be able to distinguish it from the rest of the web design, this will help gaining users’ attention and it will simplify user journey. The visuals and iconography can play a crucial role in delivering useful information more effectively. The web design takes users from the customer journey steps one by one and simplify it which boost conversions and sales.

Web Design Ideas for Tourism Business Website:Content Readability

The primary purpose of any business website is to provide the information the customer is looking for. All of the visitors who will be landing on your tourism website must be seeking some information. For example, if someone wants to visit Dubai from abroad, the first thing they might be needing is the information such as the flights, the hotel bookings, the transportation, local tourist attractions, and so on. All this is usually added by the businesses on their website, however, without the aid of web design these information could remain invisible to an ordinary visitor. The web design help businesses structure all the information in right sequence and focus on them to highlight the value proposition. Highlighting the important information is very important. The web design can offer you a variety of tools such as increasing the font size, improving the contrast between the font color and the backdrop. The hyperlinks help improving internal linking and also used to improve user’s access to the system. That is why the content readability is more important and plays a crucial role on online conversions.

Web Design Ideas for Tourism Business Website: Responsive Web Design

Responsive web design means a web design that can automatically render itself according to the screen size or platform it is being opened from. Usually there are two types of compatibilities one is with the screen size which is more noticeable and the other is with the web browser or device OS from where it is being accessed. A website is a source code that executes when we hit a URL in the web browser, different web browsers and operation systems (OS) behave differently so the webpage must have to be able to identify all those variations and then adjust itself to maintain a consistent user experience. This feature is called responsiveness or mobile compatibility. It is extremely important for any business to offer a consistent user experience across all channels. Now a day’s almost all websites are developed with mobile compatibility features. However, there are tons of different mobile devices with different screen sizes, it is important that your website works perfectly on all major mobile devices and offers a flawless user experience. According to studies 31% of leisure and 53% of business travelers use their phones to make booking. That is why the responsive web design is a must to have feature of your tourism website.

Web Design Ideas for Tourism Business Website: SEO Friendliness

SEO or search engine optimization is one of the most effective technique to boost your digital marketing efforts. The SEO or search engine optimization means making a website more compatible with the search engines. Here in UAE almost 96% of the search market is occupied by Google, while Google is dominating the global search market with a share of slightly more than 91%. Which make Google the benchmark for the field, furthermore all other search engines also work on the same principles that is why we should focus only on Google. The search engines are huge computer with AI (artificial intelligence) based smart algorithms which scan your website and then rate it according to their pre-set criteria. A SEO friendly web design is the one which fully complies with the guidelines of the search engines. It is not as that complicated, since we have already highlighted the key points that make user experience which is a high-value ranking factor in search engines. Furthermore the web design should use only such programing platforms and techniques that support search engines and make everything visible for them to see. A SEO friendly tourism website can generate a huge amount of free organic website traffic from the search engines which can significantly boost your online conversions and sales.

Conclusion

The travel and tourism industry in Dubai and all across UAE is rapidly growing which means the competition is also increasing and the market standards are also rising. This demands from businesses to think out of the box and adopt innovative methods to attract more customers. A tourism business website is the bedrock for the online efforts and digital marketing. In fact these days’ most of the business is done via websites and smartphone applications. Which makes your website even more important. The web design is basically the look and feel of a website including the color schemes, the design elements, pattern, and complete visual/graphical user interface. The web design for a tourism business plays a crucial role in simplifying the customer journey and increasing the online sales. In this blog we have listed some key design ideas that will help you in designing a brand new tourism business website or improving your existing website. RSI Concepts is a leading web design Dubai firm. If you want to learn more about the subject or if you want us to help you design or revamp your tourism website, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: Importance of High-Quality Content and Web Design

The post Web Design Ideas for Tourism Business in Dubai appeared first on Web Design Dubai Blog Service.

Most of the businesses don’t realize how important a website is and in fact a huge percentage of businesses still don’t pay much attention to their corporate website. Sometimes, especially the SMEs are hesitant to establish a digital presence, as they think they are not as that technically capable or equipped to manage the websites, social media and digital marketing, etc. However, several studies have revealed that the customers tend to judge a business or organization on the bases of their website and online presence. An ordinary customer or prospect often judge the credibility, brand image and their quality of work by the content and web design of their corporate website. The website have huge influence in building the perception of the brand among the audience. It also help reaching out to targeted audience, and it can generate huge revenue for business by attracting and converting more customers. In this blog we will discuss why high-quality content and web design is important for a business.

Why High-Quality Content and Web Design is so Important?

The web design builds the first impression on the customers, the intuitive UI makes navigation simple and the content communicate right brand message to the visitors. Together the web design and high-quality content convert interests into action and produce genuine leads for the business. It may sound simple, but the impact of the content and the web design is much deeper. The reason of this blog is to highlight the importance of the quality content and a good web design and its impact on the business. In order to simplify the subject we will discuss both separately.

Importance of High-Quality Content

The content is the most crucial part of any website. Businesses don’t often realize how important the content is and how it can be leveraged to generate more revenue. Think of a well-build and beautiful luxury car, everyone will like it at first look, but if the car doesn’t have a good engine in it, no one will like to buy it. The content plays the same role, it is like the engine of the car, and a website can’t perform well without a high-quality content. Here are some key advantages of a high-quality website content:

Communicate Brand Message and Value Proposition

Your business website is like a reception in the online world, it should offer valuable information and it should be able to present your brand message in order to attract your audience. Just think of a new visitor who doesn’t know anything about the products or services you are offering and prepare content for them. Let them see your products and services at the top of the page, as soon as they land on your website’s homepage they should be able to see the products or services you are offering. People tend to search for products and services they need, if they land on a website the first thing they try to look up is the product or service they are searching for. So, it is important to write clear and simple descriptions of the products and services you are offering. When people realize that the service or product they need is available at your website, the next thing they will be needing would be more information about it. Here is when your content plays the most crucial role.

The website content must be able to communicate the brand message and value proposition. The products are services you are offering are also offered by hundreds of other businesses, it is extremely important to communicate what makes you different and more beneficial than the others. This is what the website content will do, your content will communicate the right brand message and it will provide the value that your solutions can offer. This will be the turning point, if the content failed to convince the users at this stage they might not venture further and leave without converting. The content can provide the required information that highlights the value of the product or service and convince the visitors to scroll further or move to the next phase of the customer journey. It is important thing to remember that the people who will be reaching to your website must be looking for something, the first thing that can satisfy their need is the information that ensure them you can provide the required solution. That can only be done with the high-quality content.

Build Users’ Trust

The competition is very high in Dubai and all across the UAE. That doesn’t mean there are less opportunities, in fact that means there are more opportunities. Studies have revealed that after sometime the customers get unsatisfied or unhappy with the brand they are dealing with. This mean each time they might be needing something they will also look up for other possibilities rather than their current supplier or service provider. It is the customer’s trust that can help you get more opportunities via your website. The website content is a great tool to gain visitor’s trust. The information you convey and the message you communicate will help you gain visitor’s trust. The content highlights the value of the product or service you offer, it is crucial to highlight the distinguishing features and competitive advantages to attract more customers. It is the content of the website which has ability to convince the customer, obviously the web design also plays an important role in gaining the trust but the content is more crucial to build user’s trust.

Generate More Sales and Conversions

A business website is a powerful marketing tool, it can be utilized to generate leads and sales. For that the website content is the most important thing. Think of a salesman, any smart salesman knows very well how to portray the picture of their products and services in order to convert the lead. Similarly in the website the content plays the role of the salesman, the content should be able to highlight the features as well as it should be able to answer the questions that might be on a customer’s mind. The customer purely seek information when they land on a website, it is the content and the web design which lead the customer further down the customer journey. The content should be able to communicate with all types and levels of customers, for example, some customers are more tech savvy, and some are not, some have more knowledge of the product or service than the others and so on. The high quality content can meet the need of all audience groups. Furthermore the content make it easier for customers to move through the customer journey and guide them for each step which help maximizing the online conversions and sales from the website.

Generate More Organic Traffic

For any website the organic traffic is a great contributor to its outcome. Obviously businesses utilize many digital marketing methods to increase more website traffic, although most of the paid digital marketing platforms are not as that expensive but the organic traffic is absolutely free. The organic traffic is the website traffic that is generated from search engines such as Google, Yahoo, MSN, etc. and the social media platforms such as Facebook, Instagram, LinkedIn, etc. However, on average almost 70% to 80% of the website traffic is organic, obviously if you don’t have any social media presence or any other digital marketing campaign such as Email, SMS, etc. then the stats would be different but for an average business who invested adequate resources in the digital marketing, the 70% to 80% of the website traffic would be organic. Above all almost 70% of the website traffic is being generated by the search engines. When it comes to search engines “the content is the king”. Here in Dubai and all around the UAE the Google have almost 96% share of the search market, which make it the most significant tool for generating organic and absolutely free website traffic.

The search engine optimization or SEO is a technique of making your website align with the standards and guidelines by the search engines. Mostly all other search engines follow the same guidelines as Google. The Google search engine and SEO could be a game changer for any business. More traffic means more leads and more conversions. The website content plays major role in SEO and generating organic website traffic. The search engine ranks a website and rate its internal pages on the bases of the content quality, relevancy and a few other major factors. For example, if you are selling mobile phones and you have listed Apple iPhone 14 on your website, if someone search in Google with relevant keywords or key-phrase such as ‘buy iPhone 14’ or ‘purchase iPhone 14 in Dubai’, etc. then the Google will pull up all the relevant websites. If your content is good and you ranked higher, the chances are your page will be listed in top search results and you will get most of the clicks. Which means you will get most of the sales too.

Similarly for business websites whatever products or services you are offering should have relevant content on the website or its internal pages. This will help you rank higher in the Google and other search engines as well. Usually the homepage have information about all major products and services and there are dedicated internal pages which have more details about each product or service. The Google and other search engines have ability to read the content from the entire website unless you purposely block some of the pages. Furthermore the Google and other search engines also consider the quality of the content even the grammatical errors also matters. Furthermore if the content is great then the user spend more time on the website, which is also taken as a positive sign for the quality of the content. There are several other signs and other methods to improve your SEO, but the center of gravity is the content. No matter how much efforts you put in SEO if the content is not up to the mark, you can never achieve higher ranks. That is why the high quality content is extremely important for generating organic website traffic.

High Quality Content Improve Customer Experience

The high quality content offers great value for the SEO, moreover it last longer, the Google, social media and other platform keep highlighting it all the time and it keep generating traffic for longer period of time. The quality content also help improving customer experience and tend to increase leads and conversions. For any customer journey the customer experience is the most important thing, remember on a website the customer seeks information and try to find the solution to their problems. If the content successfully deliver the value the customer needs, they will definitely convert. That is why it is crucial for the businesses to emphasize on simplifying the customer journey. For example, if you are selling some products online, the customer journey will start from searching about your products, landing on your website, acquiring required information about the product, and then making the purchase including the online payment steps. If you are offering some services, the customer might be required to sign-up or fill a form to provide you lead information. The content should be guiding the customer throughout each step of the customer journey and all steps should be arranged properly in order to increase the conversion rate and online leads.

Importance of Web Design

The web design and the content both work in harmony to generate the desired results. Sometimes businesses have great content but lack at the design end which results in failure or poor performance of the website. The web design is what help user understand the content properly and improve the customer journey. Furthermore the web design plays extremely important role in brand image building and can have huge impact on customer perception. Different industry sectors have adopted a different web design theme, for example, the e-Commerce websites are always dense with content, photos, links, and navigation and searched, the real estate websites usually have a prominent search engine at the top and a corporate or business website usually have multiple dynamic images or multimedia content highlighting their core products or services, etc. However, here are some key advantages of the web design which can have huge impact on the business:

The First Impression can have Huge Influence over User’s Decision

The website is a great tool to reach out to the targeted audience, communicate with your customers and prospects and re-engage with them. Studies have shown that the web design have profound effects on anyone’s perception of the brand. The web design sets the first impression, and the human brain takes only a fraction of a second to develop an image of the company on the bases of this first impression. Think of a new store or office branch opening in a new territory, the customer or prospect who will visit will try to judge your brand and its value on the bases of the look and feel of that new branch. The websites also have the same effect and the web design plays a crucial role in building first impression. The elegance and usability of the web design will tell your customer how capable you are in serving them and providing them with their required solution. If a website sets a good first impression, the customer start exploring it with a positive mind and throughout their visit on the website they will remain positive about the website, your brand and the information they will find on the pages.

Similarly if the first impression is not good, the users can’t find what they are looking for and the overall look and feel is not good, the users will immediately assume that the brand is not good and they will get concerned about the quality of work they are expecting from the business. Most of the time when a user gets a bad impression or negative vibes about within first few seconds, they don’t even consider scrolling further and move on to the next website. That is why it is extremely important to set a positive and inciting first impression which encourages your visitors to read the content and scroll further at your website. Furthermore the web design must have to present the products or services that you are offering, instead of starting with you introduction, the top area should be used to present your products and services which can appeal your customers. Furthermore the web design also have huge impact on the loading speed of the page. If the web page doesn’t load in first 3 seconds, most of the users will quit. Hence the first impression also include the loading speed which has to be very quick and it mostly depends on the web design.

Web Design Builds Trust

Although we shouldn’t judge a book by its cover, however, people tend to subconsciously judge a brand by its web design. If the web design is outdated or looks sub-standard people will definitely question your ability to deliver a high-quality service or product. People will think that if a business is unable to professionally manage their website, how they would be able to deliver them the perfect service or quality products. Furthermore it is not just the look and feel, the functionality also matters a lot. And when it comes to website functionalities the navigation and the search are the most commonly used function on a web page. A standard business website have a homepage which is extremely important, then there are several other internal pages such as about page, products/service pages, contact, blog, FAQs and much more. All of this required a proper well-organized navigation which can help your customer to reach out to the required information without any effort or complexity. All these things help gaining user trust and improve their experience on your website. If a business succeed in gaining user’s trust the chances are they will most likely convert into a lead or a sale.

Intuitive UI (User Interface) Improves UX (User Experience)

The web design doesn’t only offer a good look and feel but a good web design offers an intuitive and interactive user experience. The user experience is the most important thing in customer journey, without a smooth and customer-friendly user experience the business cannot generate the sales. The UI or user interface is more like a functional feature rather just look and feel. Most of the time, businesses successfully manage to use right colors, fonts, multi-media content, etc. however, they still don’t get the desired response from the users. That is because the UI is not as that user friendly and it is not adding any value to user experience. The UI is based on how the content flows, how different areas are highlighted, how the navigation is designed and how the web design is interacting with the user. That is what form the user interface. The users want to acquire information form the web pages, the business want to guide them through the path to conversion. How simple and easy that path is will determine how good or bad the user experience will be.

The UI of a web design is majorly responsible for the UX and the user experience greatly influence the customer perception of the brand. That is what makes web design even more important. We have noticed most of our customers are not aware of these facts, usually the businesses only focus on the look and feel of the web page, however, the user interface (UI) should be focused more. There are several ways a web design can improve the UI and UX and help businesses achieve the desired outcome and their goals. The information architecture is one of the most important aspect. Because all of the visitors are coming to your website to acquire information, hence the navigation and information architecture is what make sure the user will get to the required page, link or content. The visual design, the color schemes, the blank spaces, the headings, the links, and the pictures/videos or any other multimedia content should be organized in way to offer users an uninterrupted access to the information. Then comes the CTA or Call to Action, this is where the real magic happens. The CTA is a core part of the design and it can increase or decrease the online leads or conversion by 20% to 80%.

Similarly other design elements also play a crucial role in user experience. For example, the anchor texts are the texts with links, if you don’t highlight them properly most of the user might not notice them. Similarly the buttons and menus are also very important. Usually the homepage of a web design is different than the internal pages, the internal pages are much simpler and usually focused on only one subject. The instructiveness of the web design is very important for customer engagement, for example the users always notice micro-responses or small movement or color change or any such response will keep the user interaction alive and increase their interest in the page. All such things help improving customer experience and increase the usability of the web page. Studies have shown that in Dubai and all around the UAE the businesses are focusing more on user experience because the user are prioritizing it more. It also help gaining users’ trust and it is very helpful in long-term.

Web Design Help Improving SEO

The SEO or search engine optimization can generate huge amount of absolutely free web traffic which means businesses can leverage it to generate a large number of opportunities. The web design have significant impact on the SEO as well. The Google and any other search engine scan a website and index it to their data repositories. This scanning is done by automated software programs which are known as data crawler or spiders. These crawlers or spiders scan a web page and its entire source code. The search engine algorithms have ability to fetch content from the source code as well as they can view the page from user’s point of view. The Google and other modern search engines have ability to measure the efficacy of UIs and they can also rate the UX of a web page. This all depends on the web design. The tricky part is that all of these crawlers or spiders have limited capabilities which means that their ability to read the content and source code is limited.

The modern web design techniques involve certain coding methods and languages which are not compatible with the search engine crawlers or spiders. This is what makes your page invisible, but when your web design follows the guidelines it not only help improving the visibility of the page but also the UX which help raising the ranks of the website in the search. The search result page is the page which you view when you enquire for a keyword or key-phrase in the Google or any other search engine and that page is also known as the SERP or search engine result page. If your webpage ranks higher in the search engine result it means you will get more clicks and traffic from the search engine. Furthermore the search engine also consider several other web design features such as accessibility, usability, and responsiveness. The responsiveness is the smartphone and mobile device compatibility. Basically responsive web design renders perfectly on different screen sizes, browsers and platforms. It offers consistent user experience to all users from all platforms which also help increasing ranks in search engine ranking and help businesses get more traffic.

Web Design Help Building the Brand

For any brand the colors are the most important thing. Mostly businesses already have a logo when they start building their websites, whatever the case is choosing the right colors for your web design is extremely important. The best way is to align your web design’s color scheme with your logo. This will help you to develop a strong brand image in both online and offline. Consistency in the brand is important, inconsistency lead to confusion among the customers. Each color have a meaning and have strong effect on our perception of the brand and also at our subconscious mind. For example, the black and gold represents luxury, the orange and yellow represents energy and youth and it appeals different audience and so on. Each color have different effect on your targeted audience. There is a phenomenon called anthropomorphism which loosely means that people perceive the brands as personalities and it help us remember them easily. Thus your color scheme, the pattern you use in your web design, especially the geometrical patterns, curves, edges, thickness, etc. all such things will build a unique personality of your brand. The web design can have huge impact on your both online and offline branding.

Conclusion

A business website is a very strong and effective marketing and communication tool in the modern day and age. In Dubai and all around the UAE where the markets are highly competitive, the customer are more demanding and the technology and digitalization is dominating each and every industry sector, the websites have become greatly important. Businesses can generate a huge number of sales and leads using their website. In the UAE the internet penetration is 99% which means almost every one of your customer would have internet access and they could explore for your business or the products or services they need in the online. This is what makes your website more important. The website consists of two major components, the content and the design. The website content is the information and materials you provide on your website in hope for attracting more customers. The web design is the look and feel of the website, which includes the color scheme, the design elements and the entire UI.

Businesses usually don’t realize how effective and useful the website is. A corporate website can help businesses achieve their goals, it help them building brand image online, boost online leads and conversions and offer them a great and free communication channel to communicate their audience and customers. In order to make a website successful both the web design and the high quality content should work in perfect harmony. In this blow we have discussed the importance of the web design and the high quality content on the business and its online presence. RSI Concepts is a leading website designing agency in Dubai, UAE. If you want to learn more about the subject or if you want us to build a perfect business oriented website for your brand, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to Create Effective Call to Action (CTA)?

The post Importance of High-Quality Content and Web Design appeared first on Web Design Dubai Blog Service.

The business website also helps improving brand image in online world. A good website add value to the credibility and reputation of the business. People tend to think that the websites that appear in first few results of the Google search are mot reputed and credible businesses. The websites are not only useful for portraying a better brand image but businesses utilize them to offer several services and instant access to information. Furthermore the social media and other digital marketing efforts also eventually take your prospect to your business website. Which is why having an excellent business website is absolutely crucial for a business. Above all a business website is a best tool to generate online leads and conversions. The digital marketing, social media and SEO (search engine optimization) can be very helpful to reach out to wider audiences. This mean the website can be a great source to generate additional revenue and sales for the business. A website comprises of several elements, one of the most important is the CTA or call to action. In this blog will discuss how to create an effective call to action (CTA) and how it could impact the overall performance of your business website.

What is a Call to Action (CTA)?

The call to action or CTA is one of the most important element of a web design. The CTA is basically a button or hyperlink which ask your website visitors to take a specific and very valuable action. And if that action is performed, that is what we call a conversion. The customer journey at a website is very simple, yet complicated. It is simple for the users/customers but complicated from the web design prospective. The call to action (CTA) acts like a signpost in the customer journey, they tell customers what they should do next to reach to their goal or to fulfill their needs. The call to action is usually a button which is prominent at the web design or it can be hyperlink highlighted as per the design theme of the web page. The commonly found buttons such as ‘Purchase Now’, ‘Download’, ‘Signup for Free’, ‘Subscribe’, ‘Click Here to Read More’, etc. are the most common examples of the CTAs. The call to action (CTA) is usually placed at multiple different places in a web design such as inserting in the body or main text, sticky button/menu, side-pane, end of the page or footer area, etc.

Why CTA is so Important?

The purpose of any digital marketing campaign is to generate more revenue, or increase brand awareness or build up subscriptions and follows, etc. No matter which digital marketing campaign you starting, the CTA remains the center point of all. Whether it is Google Ads, Facebook/Instagram Ads, or any other PPC/CPC campaign the campaign results will totally dependent on the clicks it will have, and the clicks are completely dependent on your CTA or call to action. It doesn’t matter if your CTA is a link or a button, the message you are communicating through your CTA text will determine how many people click it. Similarly for the websites the CTA is the most important and impactful component of the web design. Most of the times businesses invest a lot in their digital campaigns, they generate handsome amount of CTR (click through rate) as well, but still the results doesn’t reflects on sales and revenue. There could be other problems too, but most common problem is the CTA (call to action). Most of the time businesses doesn’t pay much attention to the CTA. The CTA is so sensitive that even a small change in it could have huge impact on the results.

Studies have shown that a slight color change in the CTA could have up to 40% more sales for eCommerce websites. Obviously for different businesses the impact would be different, but one thing is sure that the impact of the CTA on campaign results in significantly huge. If your CTA is not attractive or leading, then your visitor got confused, they might start wondering here and there on your website or most of the time they will leave without converting. No matter whatever your objectives of the campaign are the end goals is revenue and growth. For example the newsletters are a great way to collect database which can be later used to build relationship with the audience and help businesses generate more sales and revenue. But if the CTA is not clear at your landing page or website, your subscription will be less and vice versa. Another important role of a CTA is to facilitate the customer journey. When customers reach to your website or web page, the first thing they will notice will be your web design, then they will absorb the content and then they will look up to the next step.

Remember your visitors are in search of something that can fulfil their needs, so they might be desperate, anxious, or already stressed, if your web design and content will lead them to closed street they might immediately leave. That is why it is crucial to place your CTA at an appropriate place in the web design. The web design should be designed in a way to take the users through the customer journey without any confusion or distraction. When you think the user might be ready to convert, then give them the directions via an attractive and highly-visible call to action (CTA) button. Hence the user don’t have to search for the next step. For example, if it is a product page, the web design provide product info/details and then at the end a ‘Purchase Now’ button. If not how would user know what to do next? That is why the CTA is extremely important. It is not the placement alone, the text/message of the CTA is also extremely crucial. Hence the CTA is one of the most important part of the web design.

How to create an effective and attractive CTA (call to action)?

Now that we clearly understood the importance of the CTA. It is also important to understand how to create an effective and attractive CTA or call to action. First thing that you should understand is that the CTA have limited space, you don’t have enough space to write an attractive sentence. So whatever you want the customers to do next, tell them clearly in a short phrase or with a word or two. The best practice for writing a CTA is to say exactly what the button does or where the link will take the users. It is important to understand the CTA from users’ point of view. For example, who is your audience? The CTAs are always designed for the high-value audience groups, who are most likely to convert. So you write the message of the CTA with the aim to align it to the targeted audience and make sure it is easily understandable for them. Furthermore the web design is also very important, if the web design is failed to keep the users on customer journey, then it doesn’t matter how good your CTA is. That is why the CTA and the web design along with the content of the web page work in perfect harmony to maximize the conversion and revenue of the campaign.

Here are a few tips while creating a call to action (CTA):

1. Customized for the Platform:Whether you are creating a call to action (CTA) for the website, social media, search adverts, emails or any other platform. It is important that you customized the CTA for each platform to maximize the click through rate of the CTA.
2. Tell Users What to Expect:The users who will reach to your CTA are most likely of the highest potential to convert. These are valuable leads, it is extremely important to tell them what they will get by clicking your CTA else you will lose a conversion and people will go elsewhere.
3. Curiosity – The Cherry on Top:The curiosity is a very best way to attract more users to your CTA. A small tagline or phrase can be used to further attract the users’ attentions. When the customers are curious they tend to click more often.
4. Include Trigger Words: The trigger words are which indicate how this can benefit the users. For example, if you are selling a book about improving online sales, then the CTA can say ‘Get More Sales’ or ‘Download to Get More Sales’.
5. Placement & Visibility:The placement and visibility is the most important part of creating a CTA. The colors, fonts, background, placement at the page matters a lot. The CTA should be at appropriate place at the point where the lead is ready to convert and it should be highly visible.

It is easier to follow the first four points, but the last one is a bit tricky. The web design is a complex structure, especially in the modern age, when the responsive web designs dominates the market, it is very difficult to build responsive UIs. The businesses need to be very careful with the web design. If the CTA is a hyperlink, then the hyperlink can be highlighted with the colors, font style and even putting an underline under it. It is important that the hyperlink text looks different and prominent from rest of the text and the contrast between the text color and the background should be maximum. If the CTA is a button in that case too it is crucial to maintain maximum contrast ratio between the background/backdrop and the CTA color and then the contrast should also be present in the CTA color and the text on it. Hence the CTA button should be highly visible and looks prominent among other design elements. It is better to consider the color scheme of the web design and then chose appropriate colors to make it highly visible.

Conclusion

The CTA or Call to Action is one of the most important component of a web design or any digital marketing campaign. The CTA will determine how many lead will convert, that is why it has to be created with great care. There are several studies which showed that a slight change in CTA could have huge impact on the online sales and conversions. The modern web designs are very complex, it is important for a businesses to carefully place the CTA at the appropriate stage of the customer journey. The people who are visiting your web page must be needing a solution to their problem, it could be a product, service or just information. It is extremely important to direct them at each stage of customer journey. If the CTA is not as that visible, or is not descriptive enough the user might lose interest or get confused and leave without converting. The inappropriate CTA is also one of the major cause of the loss in online conversions. In this blog we have briefly discussed what a CTA is, why it is important and how to create it. If you want to learn more about the subject or if you want us to help you with your CTA or web design please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How You Can Improve Your Workflow with Human-Centric Web Design?

The post How to Create Effective Call to Action (CTA)? appeared first on Web Design Dubai Blog Service.

Why Digital Marketing Is Important in 2022?

The consumers of the internet and social media have rapidly increased in past decade, according to an article published in smartinsights.com the world population is 7.98 Billion out of that 5.49 Billion people owns mobile phones (unique mobile users) and almost 5 Billion people have internet access all around the world. Out of 5 Billion people with internet access 4.7 Billion are social media users. That figures are staggering, this means how popular social media and internet is, and how businesses can leverage it for their benefits. According to Statista research the number of active social media users in UAE is 10.6 Million, which is almost 99% of the population. Social media channels such as YouTube, WhatsApp, Facebook, Instagram, Tiktok, Snapchat, Twitter, LinkedIn and several others are very popular in UAE. The Google is the most popular search engine in the world and also in the UAE with 96% of UAE search market share. Along with that the other Google services and products are also very popular such as Google Chrome is said to be the most popular web browser in UAE with almost 66% or the market share.

These stats clearly shows how important social media and Google search engine is. If you are a business operating in Dubai or anywhere else in UAE then your customer must be using any of the above mentioned platform. Usually people tend to use multiple social media platforms. For example, I prefer searching the web via Google Search Engine. My top communication platform is WhatsApp for both private and business communication, it is quick, instant and everyone respond to your texts very quickly. I use YouTube on daily bases, I get in touch with my old friends via Facebook and Instagram and for official networking my preferred platform is LinkedIn. I am also an active user of twitter. With all that said, I would also like to mention that I am just like any other ordinary consumer in UAE. That means majority of an average consumer also follow the same pattern, they might be using a different platform but people tend to spend a lot of time on these channels and platforms. This is what makes digital marketing so important for the businesses in Dubai and all around the UAE in 2022 and this trend will continue to grow in coming years.

Here are some key advantages of the digital marketing that will help you understand the importance of the digital marketing for your business in 2022 and beyond.

Advantages of Digital Marketing: Communicate with People through their Preferred Channel

Here in Dubai and all around the UAE people use to spend a lot of time on the internet. According to several researches an average person living in anywhere in UAE spends almost 8.5 hours a day on the internet and out of that time 3.5 hours are purely on social media platforms. This means that your customers and prospects are online, and searching for products and services that you are offering via so many different online digital platforms. If you are not present on these platforms you will definitely lose all those prospects and customers who are more likely to find a competitor with a better online presence. In this modern age almost every customer expects from their favorite brand to be present at their preferred social media platform. Or at least have a website which can help them to acquire information or to get in touch with the business. It is not that businesses are very reluctant to utilize online channels, the problem is that most of the businesses despite having social media profiles and pages and a website still failed to produce the desired results. That is because of the lack of knowledge and strategy that is needed to establish a strong online presence. People tend to appreciate when you contact or communicate to them through their preferred communication channel.

Advantages of Digital Marketing: Very Cost-Effective and Offers Excellent ROI

One of the biggest advantage of the digital marketing is that it can cater to everyone. No matter if you are a startup a small local business or a large enterprise, the digital marketing can benefit all types and size of businesses. Especially here in Dubai and all around the UAE even the government departments, ministries, and official utilize social media to communicate with the population. You can easily start your digital marketing campaigns and start building an online presence with very little to no investments. These days, almost every business has a website, even if you don’t have a website, creating one is not as that expensive. Creating social media profiles and pages is absolutely free, there are a tons of digital marketing tools which are absolutely free. Businesses can utilize these free channels and tools to maximize their online presence. For the businesses who can invest more in the digital marketing such as paid advertisements and paid campaigns, they can even generate more value with these campaigns. The digital marketing campaigns always have better ROI, one of the best example of a digital marketing tool that offers excellent ROI is the email, against each dollar spend over emails, businesses can get up to $44 USD as return. The other digital marketing methods also offer excellent ROI comparing to traditional methods.

Advantages of Digital Marketing: Offers Great Agility and Speed

Another great advantage of digital marketing is that it is agile and offers quick communication with easy reach to everyone and anyone. For example, a simple post on Instagram or a tweet will be immediately available on your followers’ timelines. Comparing to a traditional communication channel like publishing something in the newspaper or magazine, publishing something over your corporate website or social media is much simpler, easy and take just a few clicks on the mouse. The email newsletter is also another great example, businesses can create a newsletter and send it to every customer and targeted audience within minutes. The digital marketing make your business agile and speed up the communication process. On top of that the businesses can have access to the digital marketing tools and platforms all the time, 24/7. So does the customers, which means businesses can communicate with its customers and audience anytime they want. There is no need to design an advert or create a flyer, then publish it and distribute it, which could take up to weeks at best. The customers can also visit your website, blog, social media profiles and pages any time they want to acquire information or to interact with your business.

Advantages of Digital Marketing: Offers Better Targeting

Better targeting always means better result in the marketing industry. Think you are selling a product that is only for females, let say a fancy scarf or something like that. What would be your first idea to market it? Let say if you want to run a commercial on TV channels, that would be expensive, if you will go with radio ads, that might not be effective at all. You left with very few options, such as lending bill boards, posting adverts in magazines, etc. or putting stalls and kiosks in public places and malls. What do you think how much it will cost you? I can’t come up with a figure, but I can tell, that will going to cost a fortune. Now think of running ads in YouTube, or at Facebook, Instagram, Snapchat or Google, now what do you think what this will cost you? It will cost you just a fraction of the traditional marketing campaign. No let us discuss another and most important factor, let say you go with a traditional marketing campaign, what do you think how many women you will be able to attract?

Let’s talk about the kiosk in a shopping mall, there could be thousands of people who will pass by, let say half of them would be female, then that means your 50% of the targeted audience is already not interested in buying your pink fancy scarf. But what if you somehow can have control over who will visit your kiosk or even the shopping mall? Let say your potential buyers are all female from the age ranging from 20 to 35, what if only that age group visits the mall then, you can have more potential buyers. With traditional marketing methods, this is farfetched, in fact impossible. However with the digital marketing you can easily reach out to your ideal audience. The social media platforms and other digital channels provide you facility to choose the demographics and location as you want. Let say if you want to run your adverts only in Dubai and Abu Dhabi, then you don’t have to bear the cost of running ads in other areas. That is how precise it is and that is how it can help you reduce the cost and maximize the outcome of your marketing campaign.

Advantages of Digital Marketing: Offers Campaign Monitoring and Analytics

One of the biggest advantage of the digital marketing campaign is that the digital marketing platforms and tools offers great analytical data and campaign monitoring tools. The campaign monitoring and analytics help businesses in tracking their campaigns and getting insight, which enables them to drive better strategies for future and keep improving their campaigns. For example, if you are advertising for a pink scarf, you must be uploading a video or an image or you might be publishing an ad in Google search with a link to your online store or webpage. The campaign monitor will let you know how many people clicked on it, when clicked on it and from where clicked on it. Furthermore the digital platform can also provide more user data such as their gender, age group, their social media likings, and a wealth of customer insight which is very helpful in improving your campaigns and maximizing the outcome. However, with a TV ad you will never know how many people have watched it, and who were they, or what were their persona, liking/disliking, etc.

Another big problem with the traditional marketing campaigns is that once you have launched a campaign you can’t changes to it until it is finished and you will have to incorporate the changes in the next campaign. However, with the digital marketing campaigns, you know everything, your customer persona, how many impressions, clicks, likes, shares, or follows you got and you can also related that data to your actual sales to quantify the results and to calculate the ROI. This will help you understand if the campaign is driving valuable results or not. When you can get this level of tracking and monitoring in real-time you can easily tweak your campaigns to improve the outcome. The ability to immediately track the performance of the campaign enables you to control the budget and keep the expense under control. The changes to the campaign can be done easily by just logging in to the administrative dashboards of the platform you can make changes instantly and deploy them without wasting time and money. This also help you reducing the cost, as the budget of the campaign is also in your hand, there is almost no minimum budget limit, you can easily check with a specific budget what you can get and plan the campaign to keep you expense under control too which is not possible with traditional marketing campaigns.

Advantages of Digital Marketing: Compete with Larger Competitors

Competing a larger competitor in traditional marketing is extremely hard, as larger competitors have more budget and resources to invest in the traditional marketing campaigns. However, with the digital marketing competing a larger competitor is not difficult. The online world is very different from the offline world. In online world it is relatively easier to build a good brand identity. Large businesses automatically gets more attention, however, with a smart campaign management strategy you can easily beat them in the digital marketing sphere. The digital platforms and channels doesn’t distinguishes between a smaller or larger business, hence you both have equal chance to reach out to the targeted audience. The search engine optimization or SEO and PPC/CPC are a great way to compete with larger competitors. The SEO will rank your website at top if you are producing better content, if your customers are happy with you and if your website if offering them more value than the others. Similarly the other advertisement campaigns also level the playing ground for everyone regardless of the brand name or business size. This provide a great competitive advantage which is not possible with traditional marketing methods.

Conclusion

The traditional marketing practices are losing their charm, now a days people used to spend more time on their computers, smartphones and tablets rather than watching TV or reading newspaper. The smartphones particularly have put everything at your hand. The news outlets offer smartphone apps, even the TV and radio channels, the magazines and other media channels are offering mobile apps and websites. Printing pamphlets and distributing brochures is a thing of past now. The social media is taking over. Here in UAE where the internet penetration have reached to 99% of the population, the digital media and digital marketing have become extremely important for businesses. Furthermore the digital marketing industry have already surpassed the traditional marketing. The digital marketing offer better targeting, it is extremely cost-efficient and it can produce remarkable ROI. This is what makes it more important than the traditional marketing campaigns.

RSI Concepts is a leading digital marketing agency in Dubai, UAE. If you want to learn more about the subject of if you want us to help you setup your marketing campaigns or to lift up you online brand image, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How You Can Improve Your Workflow with Human-Centric Web Design?

The post Why digital marketing is important for business in 2022? appeared first on Web Design Dubai Blog Service.

The business websites can be classified in several different categories such as corporate website, e-Commerce, Blogs/News, Portfolios, Services, Online Databases, Forums, Social Media and much more. In this blog we will discuss how a traditional business whether small or large can leverage the website to improve their internal workflows while maintaining a great user and customer experience. The internal workflow will impact the outcome of the business, whether we talk about producing high quality products and services or satisfying your customers, nothing is possible without improving your workflow and processes. Websites are not just a communication tools, but can be effectively used to offer a variety of services to maximize the customer happiness and customer satisfaction. In this blog we will discuss how a human-centric or customer-centric web design of corporate website or web apps can maximize the efficiency and productivity of related workflows.

What is Human-Centric Web Design?

The customer-centric or human-centric web design is often confused with a web design that is intended to offer a better customer experience. However, that is partially true, in fact a customer-centric or human-centric web design is a website designing process that includes deeply analyzing and understanding the purpose of the website or web app, customer perceptions & expectations, and the problem solving ability of the final web design which makes it human-centric or customer-centric. The primary objective of creating a customer-centric or human-centric web design is to offer an excellent customer experience and functionalities to solve customers’ problems and satisfy their needs. These abilities of a human-centric web design provide a structure to relevant workflows and maximize the productivity by leveraging automation and digitalization. As the human-centric web design is all about solving problems and providing what customers need, this is what makes it superior from the traditional web designs.

Here are some key benefits of a customer-centric or human-centric web design:

• Help businesses understand their audience and customers
• Help businesses identifying the problems and difficulties their customers are facing
• Systematic approach to improve workflows
• Maximize the customer experience and usability of the system
• Completely customized solution to maximize the productivity
• Integration and automation facilitates both external and internal processes
• Improve customer interaction with the business and gain their trust
• Offer 24/7 services and solutions to customers’ problems
• Increase customer satisfaction which drives customer loyalty
• Minimize risks, avoid repetitions and maximize the ROI of the website or web app

The customer-centric or human-centric web designs are getting popular as the websites are becoming more functionality oriented. As the actual web designing phase started with intense brain storming and research to identify the needs and problems of the customers, so the final solution is mostly highly appreciated by the customers and users. As the entire scope of the website is well-thought off, so the designing and development phases are quicker and more cost-effective. The customer-centric or human-centric web designs are tend to perform much better than traditional designs.

How Human-centric Web Design Improves Workflow?

The human-centric web designs revolve around humans/customers, which means the primary purpose of the website is to serve the humans/customers and not the other way around. In fact most of the time the businesses or even the web design professionals consider human factor only as an essential part of the project. However, the customer-centric or human-centric web design philosophyis that the primary reason of creating a website or web app is to cater the needs and solve the problems of the targeted audience/humans. Although this may sound not much but in reality this ideology can make a huge difference. Here is how a businesses can build a great customer or human-centric web design which help them improve workflows and the final outcome.

Human-centric Web Design: Exploration and Inspiration Phase

Same like any other project the human-centric web design project also begins with a requirement gathering and discovery phase also known as exploration and inspiration phase. This is one of the most important phase in designing human-centric web design project. As this will determine if the final outcome will succeed or not. That is why the exploration and inspiration phase should be done with great care. Usually businesses appoint a manager for the web design and development project. That manager is responsible for the research and discovery. The human-centric websites are aimed to cater the needs of your customers and audience that is why it is crucial to understand what their needs are. For that the project manager can take input from sales teams, support staff, stakeholders, and any other relevant customer facing team or personals. This can be a good kick start for the exploration phase. Furthermore any other analytical data or customer insight can also be included in this research.

The aim of exploration and inspiration phase is to understand customer’s minds, their needs, their desires, their problems and their expectations. For that all the information should be gathered from all possible sources. Mostly businesses also include customer feedback and ask them direct questions to understand their opinion. At this stage it is also important to do a competitive analysis and see what other websites are offering and how you can build a better and improved version of those relevant features. At this stage the web designer should create multiple MVPs or minimum viable products. The MVP in case of a web design could be a rough sketch or concepts on a drawing board, a wireframe, or even a mockup design. These design options should be shared and discussed with the stakeholders and with the customers/end users if possible. These discussions can help gathering a lot of valuable data which can be very helpful in creating your final human-centric web design. The good thing about a human-centric web design is that it doesn’t only focus on solving the problems of the customers or end-users but it also help facilitating and improving internal business processes.

The human-centric web designs tend to help both the customers and the businesses.The human-centric web designs provide both the information and the functionality. Hence the UIs (user interfaces) should be easy-to-understand and intuitive to ensure a better user experience. Thanks to the modern technologies, the websites can be integrated with other databases and internal systems which help bringing innovative features for the customers. The automation help offering services 24/7 via online, which help improving customer experience and customer satisfaction. It is important to consider all limitations either by the technology or by infrastructure at the exploration and inspiration phase. At this stage all risks should also be analyzed, for example, if you want customers to pay via your website, then all necessary security features should also be consider which could impact other features and design. This will help you build a realistic and more feasible concept at this stage which can easily be transformed into final product.

Human-centric Web Design: Development Phase

Now that the research is done and MVP is finalized the next phase is to design and develop the full-fledge website. This phase start with the web design. The web design will based on the MVP that you have finalized earlier, the full design or the wireframe is a good start. Then the programing and coding phase comes. Remember you are not aiming to create a perfect product, the human-centric web design is all about creating a perfect solution for the customers’ needs. It is nearly impossible to make it perfect all the time due to a lot limitations, barriers and technology itself. However, with a proper research and plan you can easily achieve a perfect balance between the needs and desires of the customers and the business needs. The human-centric web design based websites not only cater to the needs of the customers but also help improving internal processes as well. The efficiency and productivity is also an essential ingredient to cook this recipe. There are a lot of moving parts and all of them need attention, do not get overwhelmed with only one aspect of the web design or functionality, pay attention to everything.

The human-centric web designs are created for humans, the primary goal is to offer a satisfactory user experience via customer journey, user interfaces, and customer experience at the website. That is why it is important to share the progress and development with the stakeholders and also with the customers or selective focus group to maximize the potential of the final outcome. Selecting the successful minimum viable product/prototype is a best strategy, however, during the designing and development phase it is also important to take as much feedback as possible. This will help you saving a lot of time and efforts too and with minimum efforts you can add more value to the website or web app. It is important to choose the right CMS (content management system) technology for the website. The right CMS will help businesses easily control and update the content and information on their website and it also allow them adding more pages without taking help form the website development team or web programmers. Once the design and development phase is completed the next phase is to deploy and launch it.

Human-centric Web Design: Deployment Phase

Once the web design and the development phase is complete, it is time to put the website on an appropriate hosting to make it live. This is the launch phase. The launch phase is not as that simple, it involves pre-launch activities then launch and even then the post-launch activities too. The pre-launch activities include, UAT or user acceptance test, which is a kind of soft launch. The UAT is mostly done in the production environment, so it is important to make sure you have already acquired a good hosting plan to host your human-centric website. As the human-centric web design is aimed to add value to user experience, the hosting plays an important role in user experience. A slow hosting results in long loading time, which is extremely bad for user experience, in fact a slow hosting alone is enough to ruin all the efforts you made to prepare the human-centric web design. That is why it is crucial to get a good hosting and make sure the website loading time is super-fast. After publishing the website on the live environment then conduct a UAT.

The UAT is usually conducted by the business team, stakeholders, and selective customers or a focus group who can provide first hand feedback about the website and its features. It is extremely important to conclude the findings of the UAT and try to implement them on the website. Usually there are only a few days between the UAT and the launch date, so it is better to make selective changes during that time and implement rest of the feedback at later upgrades or if possible delay the launch data and implement all of the changes. This happens very rarely as all stakeholders were fully engaged throughout the web design and development phase so usually at the UAT very few changes are expected. However, it is important to take those feedbacks seriously. After the UAT the next step is the launch. During the UAT the homepage is usually showing ‘under construction’ message. On launch date the proper website is posted at the homepage URL with all its internal links and everything else.

After the launch the post launch activities should be carried out. The post-launch activities include collecting analytical data and user feedback from the website. For that any web analytical tool such as Google Analytical tool can be integrated with the website. These tools will help you understand the performance of the website in the search engine and they will also provide more valuable data to understand user behavior and demographics. Along with the analytical data collection the user feedback collection is also important. For that a small feedback form can be implemented on the website via a pop-up box. The feedback form should be small and with limited questions only, too many questions and people will start skipping it, too less questions and you won’t be able to get the desired information. The analytical data and the user feedback is a great source of information. It help businesses understand how successful their web design is and what else they can do to make it more human-centric. The human-centric web design doesn’t mean a perfect product, but it means a perfect solution as per the needs and desires of the customers.

Conclusion

A business website plays an important role in present marketing landscape. Here in Dubai and all around the UAE the businesses spend a huge amount of resources and efforts on their digital strategy. And the website is the center point of a digital strategy. Earlier websites were just a source of basic information about the business, now a days’ they have become a very powerful tool to leverage digital marketing and to offer services to your customers. There are several different types of the websites, the human-centric or customer-centric web designs are gaining huge popularity in recent years. It is because of the drastic change in the customer behavior and market trends. Here in UAE particularly the customers have started considering user experience a lot since past few years. As the markets are rapidly growing the competition is increasing, this is also impacting the market trends and customer behavior. Which is why businesses have started changing their strategies and practices too.

The human-centric web designs and web apps are proving to be more successful and are helping businesses to improve their internal and external workflows and processes. If you want to learn more about the subject or if you want us to help you create a cost-efficient human-centric web design for you, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to Drive Traffic to Your Website Using Social Media

The post How You Can Improve Your Workflow with Human-Centric Web Design? appeared first on Web Design Dubai Blog Service.

Businesses in Dubai and all around the UAE in fact all across the world use digital marketing tactics to improve their online presence and to generate more businesses from online channels. All B2B, B2C businesses regardless of the size and industry utilize social media platforms to improve their online presence. That is because the social media platform have a lot of users which can be your potential customers, and on top of that the customer behavior and market trends demand it too. These days’ customers consider online presence as a very important aspect to weight and judge a business. If a business have established a strong online presence the prospects would be comfortable and confident in converting into a lead/sale. If a business failed to build their brand over online channels then the chances are they will most likely lose a huge number of customers. Businesses usually don’t sell at social media platforms, in fact they use them to build reputation and to bring traffic to their website and landing pages where the prospect can be converted into a lead. It is very obvious that the social media platforms are a great tool for mass communication and to quickly reach out to your customers and audience.

The social media platforms are used to promote brands and increase brand awareness. Businesses can promote content, establish a brand image with their content and communication and gain trust of the users. The social media platforms can also help businesses in improving engagements with its customers and targeted audience which help them strengthen their relationship with their customers. More importantly the social media platforms can be used to drive traffic to business/corporate website. The website traffic plays a crucial role in online leads and conversions. As much traffic a website will have as many leads, conversions and sales it can get from it. More website traffic means more leads and sales, it is that simple. In this blog we will discuss the most effective tactics to increase your website traffic from social media platforms. This will help you grow gradually in cyber space as well as a continuous increase in website traffic and leads down the road.

• Focus More on Popular Social Media Platforms that Drive Most Web Traffic
• Optimize Social Media Profiles and Put your Website’s Link in Bio Section
• Increase Customer Reach and Engagement with Social Media Profiles and Pages
• Add Homepage, Landing Page or Internal Page links to Social Media Posts
• Optimize Content to Increase CTR (Click Through Rate)
• Proactively Share Links in Social Media Groups and Forums
• Optimize Content Posting Strategy to Maximize the Website Traffic
• Encourage Follower to Opt for Notifications and Alerts

Focus More on Popular Social Media Platforms that can Drive Most Web Traffic

The simplest strategy to drive huge traffic to your website from social media platforms is to choose the most popular social media channels based on the available data and stats. According to a study by GrowthBadger the Facebook is the social media platform delivering most website traffic, to be specific around 65% of the total social media traffic. Which is more than all other social media combined. Regardless of the industry the Facebook dominates in delivering the most website traffic. However, it is not as that simple, for a very few specific industries some other social media platform can also provide a huge amount of website traffic. It largely depends on your targeted audience, the market trends, region and language, etc. So, it is important to analyze your current customer base and see which social media platform is the most popular among them. Furthermore you can always start with working on most popular social media platforms such as Facebook, Twitter, LinkedIn, etc. However, in Dubai and all around the UAE the Instagram and Pinterest are also very popular, however, as per the stats they are the least traffic drivers for any business website.

The two major factors that you should consider are the overall size of the social media platform in terms of users and its popularity in your targeted regions. For example, the most of the Tiktok users are from US and among the top 20 list Spain lies at the end. Therefore it is important to check the popularity for the social media in your targeted regions as well. This will help you get more audience more quickly and you will be able to generate more traffic. However, there is one more important thing, which is some social media platform are not good at sending users to external websites, for example, despite being so popular the Instagram accounts for only 1% social media website traffic. These all are important things to consider before you choose a social media platform for your website traffic building campaign. Obviously these all are general stats, it is crucial to understand your niche as well. For each niche different social media platforms can yield different outcomes. That is why it is important to analyze the expected performance of each social media for your niche. Here is an overview of world’s most popular social media platforms and the traffic they bring for each niche.

[Image Source:https://growthbadger.com/traffic-study/]

Optimize Social Media Profiles and Put your Website’s Link in Bio Section

Around 3.6 Billion people use social media daily around the world. Businesses in Dubai and all around the UAE create their social media profiles and pages to boost their digital marketing. However, one thing that most business neglect is properly optimizing their social media profile as per their digital marketing goals and objectives. Obviously a business can and should have presence on multiple social media platforms. Each social media platform have different way of allotting user names or handlers, it is important to use a unique and universal social media name across all your platforms. Which should also be your brand name, people who will be seeing your brand on these social media platform should be able to recognize you instantly just by reading your name. This also help search engines to index all your social media profiles and pages and help boosting your SEO (search engine optimization) too. Each bio or about section should be 100% complete and filled with most relevant information only. Some social media platforms allow multiple links, some allow only one or two. Whatever the case is you should add the link of your corporate website on social media profiles and pages. Hashtags help improving search performance and can bring more website traffic through the links in bio/about section or in posts.

Increase Customer Reach and Engagement with Social Media Profiles and Pages

The social media engagement is basically the interactions people are having with your social media profiles and pages, it is measured in terms of likes, shares, follows, etc. Businesses in Dubai and all around the UAE often complaint about having large followings but very less post interactions or engagements. For example, a business could have 200 thousand followers but only handful of them like, share or comment on the posts. First thing to start with is to measure your current engagement, you can use analytical tools, or you can simply note down your numbers of followers and average post likes, shares, tags, mentions, comments, replies, etc. Focus on the content and start posting content for a week, then measure again, keep testing the same communication language for at least two months, then analyze how it is helping you out. Then change your strategy, and analyze the impact. This will be a very learning phase, and learning is extremely important for social media strategies. There is no one-fit-all strategy for social media engagements and customer reach. Each business is different, have different goals and objectives, have different audience groups, and have different public perception and image, so the response to different strategies would be different.

You will have to tune up your strategy until you get the desired results, but never give up on monitoring and analysis of the performance. Another most important thing is to understand your audience. For that different analytical tools can be used or some social media platforms also provide in-built analysis tools. Which will provide you basic details about the demographic data and location data of your audience. That would be enough to understand who your audience is. For a legal service provider and a toy seller, the audience, communication language, resources or content you share would be entirely different. But you should also keep it in mind that most of the people come to social media for entertainment purposes. You shouldn’t take social media communication as official correspondence or communication, it is different. People get bored seeing only one topic all the time, if you keep talking about your product or services only you might never get the desired reach and engagement. You should seriously consider what is happening around you, what your audience might be interested in and what could get their attentions, but be advised, engaging in political, religious or any other controversial subject could be devastating for your business.

Add Homepage, Landing Page or Internal Page links to Social Media Posts

We have already discussed the importance of having your business’s website’s link in your social media profile’s bio or about section. Some social media platform allow adding multiple links, some allow only 1 link. On top of that the bio/about section also have character limit on it. However, the social media posts can be turned into a traffic driving tool. Especially when you have a fully optimized profile with adequate customer reach and engagement you can utilize your posts to share links of you website’s homepage, internal page or any other landing page. It is better to put one link in a single post, but more can be published given the social media support the feature. Here is how most popular social media platform allow posting links on the posts:

• Facebook: It is very simple to add links to Facebook posts. You can add links in the timeline posts as well as stories. While posting an image, the image can be anchored to an external link, while you can post plain text in the content area to keep the look neat.
• Instagram: Instagram doesn’t allow publishing clickable links in the regular posts (feeds) and reels. However, you can post links in the Stories and IGTV caption. However, it is a good practice to mention that you have a link in your bio and readers can click it to get more information.
• Twitter:Tweets are a great way to share links, Twitter can automatically add link preview to you Tweets. However, when using images or carousals you should use website links to bring more traffic to the homepage or important pages.
• LinkedIn: LinkedIn also allow offer same functionality as Facebook, you can put a link in the caption while sharing an image and the image will automatically turned into a clickable link, after that you can remove it from caption to keep it clean and neat.
• YouTube:YouTube has a huge visitors’ base, it completely dominates the market, businesses, individuals, media, governments, and everyone is using YouTube. It allow adding links in the caption of your video, you can also put links at the end of the video and pop-ups during the video.

It is better to put the relevant links on the posts. Irrelevant links will repel your followers. Sharing only homepage link is not enough, you should also promote internal pages, products/services, and other important pages such as blogs, PRs. Etc. This will help diversify your traffic distribution will also be very helpful for the SEO (search engine optimization).Businesses also use a specialized landing page for such links. This page is designed to provide a variety of different direction to the visitors, for example, you have 4 main categories of your products or services, and you can bring your visitors to a landing page which could have all 4 categories listed as distinguishable sections. Better to use less content, in fact only title would do well.  The user can then decide what interests them and they can further move ahead accordingly. Sharing links with posts is a great way to generate huge traffic from social media platforms.

Optimize Content to Increase CTR (Click Through Rate)

Creating social media profiles and pages, filling them up with you information, contact details and links is not enough to get huge traffic from your social media channels. The content you post on your social media drive visitors engagements and help you reach out to more users, this is from where you can generate huge traffic. The visual esthetics, content, message, wordings, and even links you post will impact on the CTR. The CTR or click through rate is basically the measure of clicks people made on your posts to reach to your website or its pages. The best strategy to get more clicks is to trigger your readers’ curiosity and leave them carving for more. This can significantly increase your CTR. However, it is important to maintain a level of professional communication and decency in it. Here is how you can do it, without harming user experience and your brand reputation:

• Use High Quality Image/Media: That is one of the most important factor in CTR. Posting high quality image or media is crucial, because this is the very first thing a reader will ever notice about your post.
• Pay More Attentions to Your Headline:The headline is another great way to capture readers’ attentions. Short, to-the-point, relevant and simple-to-understand headline will get you more clicks. Adding keywords, numbers can also improve CTR.
• Strong Value Proposition:The description or caption of your social media post should communicate a strong value proposition. This will convince your readers’ to click on the link to understand the subject and see if it can offer some value to them or not.
• Use FOMO Statements:The FOMO means ‘fear of missing out’ and it is a great technique to give your readers an impression of how important that link could be or what they could miss out if they will not click on it.
• Hook Your Audience:It will intrigue them to continue engaging with your content. Writing something very interesting in the headline or in the caption, tell only half of the story and let them click to see the full story will surely increase your CTR.
• CTA: The CTA or Call to Action is a great strategy to improve the CTR. The call to action or CTA statement should be simple and it can be combined with value proposition statement to further improve its effectiveness.

It is crucial to deliver what you promised in your social media posts. The link should take the visitor to a page which can meet their expectations. Avoid misleading, sensationalized and clickbait statements, this will harm your reputation and people will start avoiding your posts, which will eventually cost you, subscribers, followers, or fans.

Proactively Share Links in Social Media Groups and Forums

Groups are mostly found in the social media platforms however, the forums are usually independent websites which allow people to create groups, categories, etc. of likeminded people or alike topics. Businesses can utilize social media groups such as Facebook Groups and LinkedIn groups to share relevant content in the relevant group. This can bring you great traffic, as in such groups the members are all interested in a particular topic, niche or category. If the content posted is relevant to your business and groups also have chances of getting more clicks and shares from the group members. Businesses can also create groups of their customers and audience to gain more clicks. Furthermore there are several forums which can also generate a huge amount of website traffic such as Quora and Reddit. Such platforms have large audience and they also provide facility to post links and form groups which can help you targeting relevant audience as well. Important thing to understand is that if you are posting in a group you should post like any other group member, you should be able to engage with the groups and forums. Too much and too frequent content sharing can be considered as a spam. It is better to share your content and links in an organic and natural way, as the others are doing.

Optimize Content Posting Strategy to Maximize the Website Traffic

It is important to understand how people are interacting with your business over social media. What time they are most active what time they won’t be listening, etc. There is no rule of people’s behavior over the social media networks. In some countries and regions people might be sitting on social media during the night, somewhere it could be evening and somewhere else it could be afternoon. You have to closely analyze the analytical data from the device. Perfect content performs better if the posting time is right. If the posting time is wrong the content or social media post might not get the full response from everyone. You can check analytical data to identify which part of the day got more clicks, likes or follow. This will help you build your content posting strategy. If the right content is offered at the right time, businesses not only gain more traffic but the chances of conversion or sales are also high. The content optimization is a tactics to boost CTR but if the content posting timing is not correct then the CTR will remain low. Businesses can use social media management tools to schedule posting for the right time of the day. Some social media platforms also allow scheduling which can be used to improve the CTR.

The content posting strategy is not only about the timing. In fact it is also about choosing the right topic. Businesses tend to post mostly about their own products and services, or events and news about the business on their social media platforms. This is not a good strategy. Because most of the customers might not be interested in the culture or team activities but they would be interested in products, market and industry news, and what is happening related to the products or services you are offering. A good social media content posting strategy always include a wide spectrum of topics, which includes your own products, services, industry news, useful information, blogs, relevant topics, and content that have an element of entertainment in it. This type of strategy will help you increasing your followings and fan base on social media platforms. People who are using social media are primarily there for entertainment purposes, there are certain social media platforms that focus more on serious subjects, but mostly are focused on entertaining content. It is important that your content strategy is delivering both professional communication, brand message and also entertaining and interesting content to keep users engaged and interested in your social media pages and profiles.

Encourage Follower to Opt for Notifications and Alerts

All major social media platforms offer facility to opt for alerts and notifications. These alerts and notifications inform users/followers whenever their favorite page or profile post something on their timeline. Businesses should frequently ask followers to opt for their page’s alerts or notification to get instant delivery of the content in their messenger or dashboard. Such alerts are a great way to boost post engagements and post views. As much views a post will get as many chances of getting a click will be. The social media platforms are very active and timelines or feeds are updating in real-time. Mostly the social media platforms run on automated algorithms which are designed to deliver the latest and relevant content to users’ profiles and feeds. One can’t say how many of their followers would be online when they will be posting. The automated AI based algorithms deliver content on the bases of user preference and their interests and also try to show most recent content. People tend to follow several profiles and pages at a time. Which means all other would also be posting something, so your content could buried down by the time the user will login. However, if they have opted for the alerts and notifications, no matter how busy their feeds are, they will can reach to your content from the dashboard or notification. Such tactics help businesses boost clicks on their posts and bring more traffic to their website.

Conclusion

Businesses in Dubai and all around the UAE are investing huge in their digital marketing efforts to improve their online presence. Every business could have different goals and objectives, however, there is one thing that every business wants which is more leads and sales. The digital marketing in general and the social media in particular can play an important role to boost your online leads and conversions. There is no rule or one-fits-all strategy to digital marketing that can guarantee more leads and conversions. However, one thing is universal, more website traffic means more enquiries, leads and sales. For that different businesses adopt different digital marketing tactics and work on different social media platforms and digital marketing channels to bring traffic to their website. In this blog we have covered the most effective social media strategies to leverage social media profiles and pages to generate more website traffic. If you want to learn more about the subject or if you want us to help you with you digital marketing needs, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: 5 Ways to Make Your Website More Accessible?

The post How to Drive Traffic to Your Website Using Social Media appeared first on Web Design Dubai Blog Service.

Furthermore the online presence played a crucial role in brand image and brand identity, the social media platforms and online review sites are crucial for any business. If people are posting negative about a brand, then chances are a potential customer can be lost due to those negative remarks or ratings. When we talk about online the Google is one of the most important aspect of any digital marketing strategy. Not only in Dubai or anywhere in UAE but the Google is the most popular search engine all around the world. The Google search engine is used by almost 95% of the internet users in UAE and Google accounts for almost 87% internet searches all around the world or 8.5 Billion searches every day. Those stats are mindboggling however, important thing to understand is how important Google is for the online world. In this blog we will discuss how a business can leverage Google Business Profile to generate more leads.

What is Google Business Profile?

The Google Business Profile or Google My Business (GMB) is a simple tool that allow businesses and organizations to list their brand on Google and its various platforms. The business can also use Google Business Profile to publish content, display their inventory, products, services, contact information and they can also interact with their customers. The tools is basically designed to help customers find the most relevant business and to provide them basic information about that business too. Businesses can leverage Google Business Profile or Google My Business (GMB) to publish relevant information which the customers might be searching about the brand or its products or services. This increases the visibility of the brand and help driving traffic to the business and its website. Furthermore it provides businesses a deeper understanding of customer behavior and how they are searching for the business and its products or services. Businesses can also learn how many visitors have come to their page, how many called on their listed number in the Google Business Profile page and Google Maps. These information and insight help businesses improve their Google Business Profiles to get more visitors which will subsequently translate into more leads.

How Google Business Profile Helps Generating More Leads?

The Google Business Profile or Google My Business page helps businesses reaching out to more audience. Since the Google is the most used search engine, it means when most of your potential customers will search about a business or product or service, they will be using Google. The Google Business Profile have business’s address, contact details and location which is linked to Google Maps. Here in UAE the Google has absolute dominance in search market. In addition to that most people who use navigation also tend to use Google Maps. The Google Business Profile helps businesses improve their local SEO (search engine optimization), it means that the business can get double benefits of the Google Business Profile page. One is that it will help them appearing in the Google Maps, and second it will list your business on the SERP (search engine result) page. If your page is properly optimized it will most likely get the click. Google rank pages and business profiles on the bases of relevance, quality score and distance from the searcher. When a ‘near me’ search happened Google only list the most relevant businesses which are also closer to the current location of the searcher or the location mentioned in the search.

It is extremely important that your Google Business Profile or Google My Business Page have correct information and details. If the page have all the details and it is optimized then the chances are your page will appear at the top and people are most likely to click on your website’s link, or they will call, or they will use navigation to reach to your office/store. In past few years the general purchase patterns and market trends have changed a lot, businesses and customers both have adopted new methods and ways to keep up. In present day customers tend to look up in the internet before taking any purchase decision. People look up for the business websites, check competitors, compare products and services, check online reviews and client testimonials and much more to be able to confidently make a decision. That is why whether you sell online or not, the online presence and Google Business Profile or Google My Business Page is extremely important to get customers’ attentions. If your Google Business Profile is properly optimized and have good reviews, the chances are you can get more than 70% of the total clicks against relevant search enquiry, and 50% of the people who will approach you are most likely to convert into a genuine lead.

How to Convert Google Business Profile into a Powerful Marketing Tool?

Every business knows the importance of marketing. Especially in Dubai and all around the UAE where the general audience is very much connected with the internet, the digital marketing have become an essential part of modern marketing strategy. In fact the digital marketing have surpassed the traditional marketing industry. That is why having a strong digital marketing strategy is crucial for any present day business. Whether you are a local or small business, a large business or a multinational enterprise, the digital marketing is extremely important. In the cyber world the digital marketing is usually split between two strategies, organic and paid marketing platforms. The organic are free and paid are usually advertisements on social platforms, search engines, and many more. The Google Business Profile or Google My Business Page can be turned into a powerful marketing tool which can generate a ton of organic leads and conversions for the business. The profile management dashboard is a great help to improve the visibility and performance of your Google Business Profile. The direct interaction with customers, ability to post your inventory on the page, add additional information about your products, services, contact details, operating hours, and much more help business optimize their Google Business Profile to yield better results.

Good Reviews Build Trust and Attract More Customers

These days’ people tend to consider social proofs a lot. If it is your social media profiles, follows, likes, shares, etc. or website testimonials, all play important role in building customer’s trust. When it comes to search, people tend to consider Google reviews a lot. If a negative review is at the top, the customers will most likely skip your listing and move on to the next, even if you are at the top of the results. The Google reviews have huge impact on any business’s reputation. As people knows Google is a trustworthy platform and there is no way someone can alter Google’s rating or listings, so they tend to trust review more at Google Business Profile or Google My Business Page. The Google review system consists of two components one is start-based rating mechanism and the other is detailed review. This provide customers a chance to better express themselves and share as much details as they want along with the rating of their experience with the brand. Google is a public platform and anyone can post their review their, in addition to that the business have absolutely no control over these reviews, they can’t remove them or hide them or pin the best reviews at the top.

Which also make it more transparent and trustworthy. However, Google tent to rank such profiles higher which have both positive and negative reviews rather only a large number of positive reviews. So, if you got a negative review or rating at the Google Business Profile listing, no need to panic. You can respond to all reviews and ask them politely about their concerns or try to address the problem they faced, which will not only help you reducing the impact of a negative review but it will also show you are a responsible and caring business who consider its customers opinion seriously and try to act upon it. The reviews have great influence on customers’ behavior. If a Google Business Profile have positive review some of the customers will click on your link, or call or direction button immediately. However, some might want to explore further in the review section to get a better understanding. But in case of a negative review at the top the chances of conversion are very less. That is why businesses should also encourage their customers to post reviews on their Google Business Profile or Google My Business Page.

Be Active on Google Business Profile to Generate More Leads

Some business thinks that the Google Business Profile is a one-time task, and if they have created a page and filled in all the details, that would be enough. We also notice several of our customers just have a Google My Business page and never even logged-in to it for several months in a row. However, if you are serious to generate leads from your Google Business Profile or Google My Business Page then you must have to be very active and attentive at your profile. The first step is to post regular content on the page which will keep you moving higher in the ranks. The second most important thing is that no comment or review whether positive or negative should remain unanswered. Keep updating the information, contact details and any other information at the page, all the information should be up to date. You must always monitor the analytical data from your Google My Business page. It will help you understand the visitors’ behavior. Google can capture in-depth insight which can help you understand a lot of details such as from which area you are getting most of the customers. Whether people are clicking on call button or direction button, how many people are viewing your page but not doing anything or moving on to the next listing and much more. Such details will help you keep tweaking and improving your Google Business Profile and help you making it more likeable which results in more leads.

Conclusion

The market have evolved a lot in past decade, the traditional marketing tactics are fading away and are being replaced by more modern digital and online channels. The bill boards are replaced by digital signage, the electronic media and print media is pretty much overtaken by the digital and social media platforms. This demand from a business to have a strong online presence if they want to compete in the market. Customers’ behavior have also been changed a lot. No matter what type or size of the business or what industry it operates into, the online presence plays a crucial role in the success. When it comes to online, the Google and its platforms are considered to be the backbone of the digital marketing strategy. Google Ads have highest conversion rate and Google search engine can produce a huge portion of your overall website traffic. Mostly business utilize Google to generate organic traffic and leads. Google Business Profile or Google My Business is also a great marketing tool which can generate a huge number of organic leads for a business. In this blog we have mentioned some methods and tactics which will help you leverage the Google Business Profile to generate more leads. RSI Concepts is a leading digital marketing agency in Dubai, UAE. If you want to learn more about the subject or if you want us to help you with your digital marketing needs, please feel free to contact us through our Contact Us page and we will get in touch with you soon.

Check out this: 5 Ways to Make Your Website More Accessible?

The post Generate More Leads with a Strong Google Business Profile appeared first on Web Design Dubai Blog Service.

Unfortunately the website accessibility is one of the most overlooked aspect of the web design. That is why we are writing about it and in this blog we will discuss 5 ways or techniques which will help a business to easily make their corporate web design more accessible and user-friendly. The main goal of designing an accessible web design is to make your website available for everyone on the internet without any barrier. Here are 5 tips that will help you make your website more accessible:

1. Chose an Accessibility Enabled CMS (Content Management System)

The CMS or content management system is a software tool that is designed for non-programmers or non-technical users to help them update the website content and any other information. There are so many open-source (free) content management systems available with excellent features to improve the accessibility of your web design. However, if you are planning to get more innovative features then it is better to have web design agency build you a customized CMS. You can always reach out to a professional web design agency such as RSI Concepts to let them take care of your needs. Basically the CMS is a technical part and it require a lot of professional programming knowledge to develop or customize the CMS. However, the open source CMS such as WordPress can also offer great features, but it also require technical knowledge to configure it properly. That is why acquiring the help of a professional web design agency will always pay off.

2. Organize the Structure of the Content

It is crucial to organize the website content and structure in a way that it aids accessibility and support major tools such as screen readers, etc. These tools can easily interpret the organized and well-structured content and if the content is not properly organized it can confuse these tools and eventually the visitor too. So, using of heading tags, separating different sections and descriptions with the effective use of CSS and other coding tactics could raise the accessibility of your website by tenfold. Most of the time businesses select different elements of the web design only on the bases of visual representation. However, if you want to make your web design accessible then the entire web design should be prepared with that in mind.

Another most common mistake that most of the web designers made is repetitive usage of heading tags, for example the H1 should appear only once at the page as the main title of the page, and the H2 should differentiate properly in case if you want to emphasize on a text phrase, it is better to achieve it with the CSS and design techniques, rather putting it in the H2 or H3 which breaks the continuity of the content flow and it could confuse some users with needs.

3. Use Appropriate and Descriptive Titles and Alt Tags

The title and alt tags are very important as they provide additional information about the links, photos or media on the website. Let us take an example of hyperlinks, if the anchor text, and the title tag is the same, then it will going to add no value to the user experience, especially the users of screen readers. Let say you have a hyperlink on the words ‘bestselling product’ and the title also says the same, it means it is not adding any value, however, if the title name the bestselling product of the month, the user experience would be enhanced significantly, as now they will know that clicking on that link will take them to which product page. Similarly the alt tags are also very important, usually a webpage could have up to 10 photos in it, some of them are just images related to your product or services and some might be infographics who could also have text on them.

In such scenarios describing the image in the alt tag section is important and if there is some information on it in form of text, than that information should also be mentioned in the alt tags area. The title and alt text are not only for the users with special needs, but such features in a web design also help regular users too. If the images are for the decoration or are part of the web design, etc. then no need to add alt tags to them.

4. Add Skip Navigation and Ensure the Content is Accessible with a Keyboard

For the users with the screen readers or who can’t use mouse or are simply using a keyboard to navigate at your web design the skip navigation or also known as skip link is a simple yet very effective technique to enhance accessibility of the web design. For some users who can’t use mouse or trackpad or require screen readers the skip navigation is very important. It is a hyperlink or button which allow the users who are using keyboard or screen reader to skip all the links in the main navigation or primary navigation of the page. This can save a lot of time by taking the user immediately to the content of the web page. Hence they can start navigating the content rather going through several unwanted navigation, buttons, links, etc. to reach to the actual content of the page.

You can also check your existing website by simply pressing the tab key and see where the pointer lands, now keep pushing the tab key until you reach to the actual content of the web page. If it was just a few taps or if it was endless tapping to finally reach to your desired content. That is what users with special needs will have to go through if you are not making your web design more accessible by utilizing the skip navigation or skip links or other web design optimization techniques. The skip navigation is placed at the top of the page and allow the users to skip the navigation and other links and take them directly to the content.

5. Improve HTML Structure of the Web Page

One of the most important accessibility technique is to improve and organize the structure of the HTML document. The users with disability who can’t see monitors and are relying on other technologies will only see the HTML of the document. There are few things that can be done to improve the HTML structure of the web page and make it more accessible. The first step is to label all the design elements in the HTML, especially the forms and other interactive sections. Mostly the web designing agencies don’t focus much on it and instead they utilize the CSS and other designing methods to make interactive sections visible for the users. However, the users who can’t view it would not be able to access it. So, adding the HTML labels is very important, it let the users and screen readers identify different elements of the web page and let them access the desired section easily or allow them to input their information, etc.

You can also do a simple test to evaluate and improve the accessibility of the web design by simply disabling the CSS and JavaScript of the web page. The CSS is used to assign visual attributes such as color, position, size, etc. Hence the web designer can place an element at a certain place on the screen regardless of its actual placement in the HTML source code. Whereas the JavaScript is used for visual effects to make content/design elements more visible, moving, and hidden or even to remove them or make them appear at a certain action from the user. By disabling the CSS and JavaScript you will be able to analyze the accessibility of the web design. It will help you improving the design layout and HTML structure to make it more accessible-friendly.

Conclusion

The accessibility features in the website help businesses to communicate with the users with disabilities or special needs. Such users might have disability which impacts their vision, cognition, motion, hearing or anything that requires them to use various non-traditional peripherals to operate a computer or to access a website, such as alternative keyboards, screen readers, special tracking tools, screen magnifiers or any such device. For such users it is difficult to access the content of the web page in a traditional way such as any ordinary user. That is why the website accessibility is very important. It also add value to the brand and help improving brand image. It has very positive psychological impact on the visitors offer great value for the visitors with special needs. Making your website more accessibility-friendly is not a difficult or expensive task.

All you need is to understand how accessibility works and you can ask your web design team or the third-party company who is building your corporate or business website to implement accessibility features in the web design. RSI Concepts is a leading web design agency in Dubai, UAE. It help businesses achieving their long-term marketing goals. If you need any more help about the topic or if you want us to make your corporate website more accessible, please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to Change Your Domain without Hurting SEO and Losing Website Traffic?

The post 5 Ways to Make Your Website More Accessible? appeared first on Web Design Dubai Blog Service.

When due to any reason a business decides to change its domain name the first question that came into the mind is how it will impact your current traffic and more importantly what will be the impact on the business and online lead/conversions. One thing is for sure changing domain name could possibly impact your website traffic and it can even completely disrupt your online lead generation funnel. Before we jump into the topic it is important to discuss the basics of the SEO too:

What is SEO and how does it Works?

The SEO or search engine optimization is a set of various different processes and techniques that a business/website manager applied on a website to increase its traffic. The website traffic have direct impact on your online leads and conversions. Businesses usually hire professional SEO staff or outsource it to a third-party like RSI Concepts to improve their SEO. The search engines such as Google, MSN, Yahoo, etc. scans a website first and then rate it as per the quality, reputation/authenticity and relevance of the web page to a searchable term or topic. The searchable word or topic is called keyword or key-phrase. The Google is the most dominating search engine with almost 96% of the UAE search market share and all other search engines also follow the same sets of rules so we will focus more on Google. The Google and other search engines have automated software programs who keep scanning internet and the online data repositories to extract data from the websites and measure several parameters.

Then the search engine performs in-depth analysis of the content of the website, its quality, backlink profiles, referrals and even the source code. The search engine also considers user experience, customer journey and social media presence, etc. Then on the bases of all these information the search engine rates and ranks a web page. When someone searches in Google about the product or service you are offering or even about your business, the Google pull out all the relevant pages and prepare the results (SERP) where the most relevant website with highest quality of content and good SEO rating comes at the top. In the SERP (search engine result page) the top 3 to 5 websites could get more than 70% of the clicks. That is how the search engine works and that is how a corporate website can generate valuable website traffic from the SEO.

How changing your Domain Name could affect your Website Traffic and SEO?

The domain name is a website address that we put in the browser (Chrome, Safari, Microsoft Edge, etc.) to access the website. Such as in order to access Google search engine page we have to type www.google.com in the web browser. The domain name consists of three major parts, the subdomain [www.] the actual name [google] and the TLD (Top Level Domain) or domain extension [.com]. There is another most important part which is called protocol it is either http:// or https://. Here in Dubai and all around the UAE most of the people believe that the domain name change is only changing the name which in our example is google. However, that is not true, in fact any change in protocol, subdomain, actual name and TLD will be considered as a change in the domain name.

For example if we keep the google.com same but change www to ww2 or something else, or if we keep www and google same but change .com to .net or something, the search engine will see it as a completely new domain. Here are some other most common examples of change of domain:

• Moving from a www version (www.youroldsite.com) to non-www version (youroldsite.com)
• Moving from HTTP version (http://www.youroldsite.com) to HTTPS version (https://www.youroldsite.com)
• Moving from old name (www.youroldsite.com) to a new name (www.yournewsite.com)

Let us suppose you already have an established digital presence, you have adequate social media shares, backlinks and bookmarks, if the domain name change is implemented poorly you might end up losing everything. Your previous social media shares will lead to a broken page, Google will mark them as broken pages as well and so on. Which means you might end up losing 80% to 90% of you organic, referral and social media traffic. Which could be catastrophic. That is why if a domain name change is necessary then it should be done professionally to prevent any harm to the website traffic and SEO.

Steps to change Domain Name without Hurting SEO

We have already discussed the domain name and the way how search engines view the domain name change. We have also mentioned the devastating affects it could have on the website traffic and rankings if the domain name change is not done professionally. Here are some stepsyou should follow when changing the domain name without hurting your SEO and losing valuable website traffic:

1. Carefully Chose New Domain Name

This is very common among the digital marketing managers and business owners to acquire an older domain name and link it to their website to gain additional SEO benefits related to the domain age. In some cases this could be very beneficial too, but it is extremely important to carefully examine the history of that domain name and do a full-scale audit before acquiring it. There are several online tools and SEO analytical platforms that can provide you the history of the domain name, its DA (domain authority), PA (page authority) and Spam score. Furthermore the backlinks investigation is also important. Let say you are purchasing a domain name which is 4 years old, it have reasonable DA & PA and its Spam score is also acceptable, but the backlinks are coming from shady/spammy websites, then rather than adding up to your SEO it could even destroy your existing SEO as well. If you are choosing a brand new domain name then no need to worry about the history or anything else.

2. Migrating the Site to the New Domain

There are several ways to migrate your website to the new domain. Since we are talking about corporate and business websites, so it is important to minimize the down time as much as possible. The best possible way is to upload and configure your website to a new server/hosting and when everything is ready just bring down the older domain and point the new domain name to the new server. This could minimize the down time to almost zero. Pointing domain means updating domain registry and other records at the domain registrar’s control panel. It should be done by the domain registrars or by the technical team. A skilled web designer or developer would be able to do it. The other way is to keep the website where it is already hosted and point it to the new domain name. This could take from a few hours to up to 3 days, depend on your service providers.

3. Applying Redirects from your Old Domain and URLs to the New Domain and URLs

One of the most important thing that most of the businesses overlooked is putting redirects at all URLs. Usually the main domain name is redirected and internal pages and internal links remain as is, which not only have negative impact on the SEO but sometimes users also end up on clicking on old URLs which lead them to broken links or unavailable pages, which is bad for user experience. Here are some example of how the redirects should be done:

• oldname.com to www.newname.com
• oldname.com/about to www.newname.com/about
• oldname.com/services to www.newname.com/services

Same should be applied to all internal pages one by one. For that you can contact to your domain registrar and hosting service provider. They will help you with the task. Else you can also hire a professional web designer or developer to do the redirects for you. It is also important that your new website must have only one version either with www. (www.newname.com) or non-www. (newname.com). These days the HTTPS has almost become an industry standard. Make sure if your older site had HTTPS then the new must also have it. And in case if the older site didn’t had HTTPS we will recommend you to purchase an SSL Certificate to get HTTPS for your new domain name.

In case if you have a blog or any other publication section, make sure the redirects applied to it as well. Usually the websites have a lot of mentioning of other pages. The mentioning means embedding a URL in plain text and make it clickable. That is mostly done manually, so the chances of skipping redirect at such URLs are very high. It is important to double check all those types of URLs too. Other URLs can be updated from the source code, by programming tools or from database, however, anchor texts (embedded links) are mostly done manually. That is why it is important to double check them. Broken links are very bad for the SEO and for user experience. That is why the redirection process is crucial for the domain name changes. It is also important to update the off-site mentioning of the URLs such as at your social media profiles, emails, brochures and any other digital media.

4. Verify Your Website with Google Analytical Tools

As I have mentioned above the Google is the most widely used search engine and it would be responsible for almost all of your search traffic. So, it is important to verify your new domain name with Google. The Google Search Console is the main analytical tool which provides your site performance data and various other SEO related information. The Google Search Console is the only direct communication channel between you and Google for the SEO activities. So, make sure you have updated your new domain name on the Google Analytical tools and Google Search Console. The Google Search Console also provides a control panel which allow you to put a change of address request. Once the change of domain address is submitted it will inform Google that your old domain name has been changed to the new domain name.

This will resolve almost all major problems that you might face due to change of domain name. But make sure you are the owner of the old domain name and also for the new domain name, without that you won’t be able to do this step. Google also provides an SEO analytical tool, which is called Google Analytical Tool, make sure you login to your Google Analytic accounts and update all mentioning of the older URL with the new URL.

5. Create and Upload New Sitemap

The sitemap is basically a blue print of your entire website, it contains all the URLs of your website, whether internal pages, blogs, or press releases, everything will be there in the sitemap. It helps search engines scan your website and register all its URLs. The Google and other search engines have automated software, usually called spiders and crawlers, these crawlers scan through all of your URLs and collect data that is required by the search engine algorithms. On the bases of this data the search engine read the content and determines several SEO ratings. The sitemap is also important because it provide Google your prospective regarding the importance of several pages. You can mark and mention the priority or importance of several pages in the sitemap to let Google understand which pages you want to prefer on others. The sitemap can be created in XML format, for that you might be requiring help from a professional web designer or developer who can create it for you and then you can upload it through the search console within in a minute. This will help Google to index new pages more quickly. Same can be done for other search engines too.

Additional Tips for Changing the Domain Name

If you have followed through the above steps so by now your migration is completed. However, there are a few things worth mentioning here:

• 301 Redirect: Always use 301 Redirect in such situations, as it tells Google and other search engines that the web page have permanently moved to the new URL, hence the Search engine transfers the page credits and ranking scores to the new URL
• Domain Ownership: The most crucial step to transfer older rankings and credits to the new domain name is to keep the ownership of the new domain same as of the old domain name. It will tell Google and other search engines that you are not a new domain which help you sustain the existing rankings. It is important to keep the old domain name hosted and registered under the same registration name as of the new for at least 4 to 5 years in future.
• Configure Google Analytics Tools: It is important that you configure and update Google suits after completing the migration. The Google suite includes Google Analytical Tools, Google Search Console and Google Tag Manager. Make sure the ownership remains same for the old and new domain name to make it successful.
• Keep the Existing Web Design and Site Structure: It is important to keep the existing web design and the entire site structure same while migrating your corporate website to the new domain. If you are also planning to revamp the website, do it after migrating and indexing with Google and other search engines.
• Update Backlinks: Backlinks are one of the most important ranking factor as it shows other websites are endorsing your website or its content and it raise your trust and authenticity. Try to contact all site who are giving you backlinks and update as many as you could. Even though you got 301 redirects, but it is good to have direct link rather a link redirecting to your new web page.
• CloselyMonitor Analytical Tools:It is crucial to analyze the SEO feedbacks and analytical data from the monitoring tools such as Google Analytical tool, Google Search Console and any other tool that you might be using for the SEO activity. It will provide you a clear picture of how successful the migration was.

Conclusion

There could be several reasons a business would want to change their domain name. For example, your current domain name doesn’t effectively present your brand image or brand value. Your domain name is not much helpful for your SEO strategy. You might want to target other markets and regions, for example, if a business is operating in UAE, the .ae TLD is the best to gain visitors trust and to show the business is based in UAE. But if you want to target the entire GCC or even the international markets, the more appropriate choice would be the .com and so on. Whatever the reason is, if you followed the above mentioned steps and consider the tips that we have listed in this blog, you will be able to transfer maximum rankings and credits from the existing website. However, it is important to closely monitor your analytical tools to see the performance of the new domain name for a couple of months, if see sharp declines or continuous decline in rankings and website traffic than you must have done some mistake.

But no need to worry. RSI Concepts is a leading web designing and development company in Dubai, UAE. You can contact us anytime to get our help to repair the damage and we also offer digital marketing services which can help you market your new domain name more effectively. If you want our help or need more information about the subject please feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this: How to choose Best Web Development Company in Dubai?

The post How to Change Your Domain without Hurting SEO and Losing Website Traffic? appeared first on Web Design Dubai Blog Service.