These days the businesses are focusing on two major channels one is the website and the other is the mobile apps. The websites are already established as a very effective channel of communication and a source of quality leads. However the mobile apps have recently gained momentum and not only momentum but the mobile apps become a new gold rush for the businesses all over the world. There are several things that are fueling this trend, the major factor was the year 2020. The government is also stressing on the importance of digitalization and are currently offering tons of services through its digital platforms, especially the mobile apps and the websites. The population of the entire country is connected with the internet either by the computers or by their mobile devices which also cause a rapid rise in the mobile applications.

When it comes to the real estate businesses, they have two options, one is their website, which I believe every real estate business have, the other channel is the mobile apps, which is a relatively new trend but businesses are getting huge turnovers from their mobile apps as well. In this blog we will discuss the both the real estate website and the real estate mobile app so the businesses can have a better understanding of both platforms and can decide which will suit them the most or at which platform they should focus more if they are planning to have both platforms.

Real Estate Website

The websites are the most important part of any business’s digital marketing campaign. With the rise of smartphone, mobile devices and high-speed internet broadband access to everyone, the businesses have shifted their focus on the digital efforts. In fact the digital marketing industry have already surpassed the traditional marketing volume a few years ago, which makes the business websites more important than ever before. For a real estate business their corporate website is a great tool for marketing and a reliable source of high quality leads. The real estate website can help businesses to build their reputation and brand identity. Here in Dubai and all around the UAE the real estate is an integral part of the economy and is considered to be a very lucrative business. Everyday new investors and developers are entering into the market to grab their share of the business. With the Expo 2020 event going on, the entire UAE economy is expected to get huge influx of personal and business investments. Which makes the market very competitive for the real estate businesses and brokers.

In such situation a good brand reputation and a positive brand identity could be a game changer for any real estate business. A website is perfect tool to promote a brand and build a loyal customer base. The digital branding also allow a small business to compete with the large competitors. As the customers and visitors behave completely different on the internet and digital platform. In the digital world a good brand identity and positive endorsements from the customers will determine the fate of a business and not its size of the investments. And that is the only reason why huge real estate businesses in Dubai and all around the UAE are investing heavily in the digital channels.

What are the Key Benefits of a Real Estate Website?

One of the biggest benefit of a real estate website is that it can build a lasting brand reputation and brand identity in the online world. When it comes to the website it is all about the web design and content. Which is neither as that costly nor is it difficult to manage. Even a small business can easily establish a strong brand identity with a captivating real estate website. Here are some key advantages of having a real estate website:

• Lead Oriented Web Design: Businesses can easily add so many lead oriented features in their real estate websites. The above the fold area can be designed to encourage users to convert. It can immediately capture visitor’s attention and the business can use the area to promote important deals or to add sales pitches and value proposition.
• Easy to Build a Good Impression: The real estate businesses can easily customize their homepage to build an impression they want to portray. It requires only a fraction of a second to form an impression of a brand in user’s mind, the homepage of the website can offer enough content and design freedom to boost this impression.
• Yield More Conversion with Internal Pages:Customers don’t want to scroll a lot.For any website the above the fold area is the most important one, it is a lot easier to put all the relevant information in above the fold area at a property detail page. Which definitely increase the online conversions and leads.
• Enhanced Search Functionality: For any real estate website the search engine is the most important functionality. People will come on the site and they will have to find their desired property among hundreds of listings. A highly functional full screen based or large size search engine will make the search a lot easier and convenient for the users.
• Generate Free Traffic: The real estate websites are tend to generate huge traffic if the content and the design is done properly. If a real estate website is SEO friendly it can generate up to 70% or even more of the total traffic of the website. This website traffic is organic and absolutely free. The high ranks in the search also add credibility to the brand reputation.
• Great User Experience: The real estate website can offer a great user experience which also help generating more leads. The businesses can offer multiple functionalities and features that improve user experience and increase their engagements. The user experience is a key to online conversions and leads.
• Integration: The websites are easier to integrate with third-party tools and system which enables the business to offer more interactive and personalized features to improve the user journey of their real estate website. Businesses can also link other systems such as appointment booking, payment, social media integration and much more to maximize the user satisfaction.
• Aid Digital Marketing Campaigns: The real estate businesses can utilize their website and web pages for other digital marketing campaigns to ensure maximum conversions. The social media marketing is a great tool to make a splash. Moreover businesses can host dedicated landing pages and promotional content to support their digital marketing efforts.

A real estate website have a lot of benefits and can be utilized as a full-fledged marketing and communication tool. The websites can offer a variety of features which can enhance the user experience and user journey. The real estate business can also link several web pages and can add promotional content areas in the website which also help them to get exposure for the pages/properties. The search features and dedicated landing page can significantly increase the conversion rate. A real estate website can easily become a reliable source of continuous leads and revenue.

Real Estate Mobile App

In Dubai and all around the UAE the mobile phones are very common, almost 99% of the population use mobile phones on daily bases. On top of that the entire country have access to the high-speed broadband or 4G/5G network. The smartphones are getting smarter day by day with beefed up computing power and stunning large displays, people tend to stick to those screens for several hours on daily bases. Which makes the mobile phone the most important digital channel for the marketers. Businesses can’t miss the opportunity to communicate with their audience through mobile phones. People do tend to search a lot from their smartphone, in fact in general more searches are made on the mobile phones comparing to the conventional computers and laptops. Due to these factors the mobile phone apps started gaining momentum and now a days even the government is offering tons of services via dedicated mobile phone apps. In general the UAE population is quite used to of the mobile phones and mobile phone apps.

For a real estate business the mobile phone applications are also equally important. One of the most important thing that differentiate the real estate industry form others is that the real estate customers wants a bit more personalized and exclusive interaction with the brand in order to gain trust and comfort to do business with the brand. Purchasing homes, flats, villas, or any commercial property is not a something we do on each weekend, for some of us this could be once in a lifetime decision. People are very skeptic and careful while making such a huge decision. The only thing that every real estate business dreamed of is to establish an excellent relationship with its customers to sustain a strong customer base at which it can stand to make the next move. The mobile apps provide real estate businesses a chances to establish a long term and successful business relationship with its customers. It can offer personalized experience, exclusivity, comfort and convenience, all the basic ingredients to establish a long term business relationship and a healthy brand reputation.

What are the Key Benefits of a Real Estate Mobile App?

One of the biggest advantage of using real estate mobile app is that it can offer a more personalized and exclusive customer experience and customer journey. The customers feel more connected with their favorite brand and their loyalty rises. Another biggest advantage of the mobile app is that it can provide you a great competitive edge due to its unique experience and the convenience it can offer to your customers. In Dubai or anywhere in the UAE the real estate market is very competitive and a real estate business must have to offer something unique and something that can add value to the customer experience and customer journey. This will distinguish them from the crowd. Here are the key features of a real estate mobile app:

• Customer Satisfaction: The main objective behind any new investment or change is to improve customer satisfaction. A real estate mobile app can be very helpful in offering solutions to the problems and concerns a regular customer usually have. The mobile apps can easily handle multimedia and visuals which could enhance the user’s search experience. These days no one have time to visit 20 properties to choose one, people prefer to search online and then plan a visit for the shortlisted properties only. A mobile app can really enhance this experience.
• Leverage User Data: The mobile apps are quite capable of leveraging the user data to push only certain information for each users. The mobile apps can detect pattern, collect search data and other demographic details which help real estate businesses to push only the most relevant properties to the user, which significantly increase the chances of the conversion and also provide a more personalized user experience.
• Offer Services:The mobile apps are great for offering digital services. In fact a real estate business can utilize the mobile apps to maximize the efficiency and it would also help reducing the service delivery cost. For customers it is a lot easier to make payments and scan/upload documents using mobile apps. The mobile apps doesn’t also require login each time a user wants to use the service so it also improve user experience and customer satisfaction.
• Improve Communication:The real estate businesses can use mobile apps to communicate directly with the customers. The customers can also lodge complaints, andprovide feedback using the mobile apps. The real estate mobile apps are also good for marketing and businesses can push notifications and promotional content that increase customer engagements and share updates about their favorite properties or categories and much more.
• User Friendly Interface: The real estate mobile apps are built to offer a very friendly user interface. There are certain features which are more convenient to use on the mobiles rather on a regular computer/laptop. For example the maps and navigation is easy to access, the 3D tour or virtual reality offers better user experience when used in the mobile apps and so on. In addition to that the mobile apps are quicker to access than to the website.

There are several other benefits which a real estate business will get using the mobile apps. The customers always prefer convenience and exclusivity. If a business offer them personalized and user friendly customer journey the conversion rate will be higher.The real estate mobile apps are also very good at offering pre-sale and post-sale services and the customers can use them to access various services instantly without any delay. The real estate businesses can also offer certain innovative features which require to access certain hardware features of the smartphone such as GPS for navigation and alarms/alerts, etc. Which makes them functionality wise more effective than the website.

Which one is better? A real Estate Website or a Real Estate Mobile App?

The purpose of explaining both the real estate website and the real estate mobile app was to provide our readers with a basic understanding of the advantages and limitations of the both platforms. Now that we have already discussed the advantages of both, it is easier for a real estate business owner or manager to make a decision. The real estate website is good for brand awareness and brand reputation and it can attract a huge traffic from the internet, on top of that the SEO and the search engine can provide a huge amount of absolutely free website traffic. Which is not possible in the case of a mobile app. However if we compare the real estate mobile app from the functionality prospective, it is far superior to the real estate website. Where the real estate website is excellent at providing information in a most user friendly way, the real estate mobile apps are great at offering cool features to satisfy your customers. For a real estate business both the mobile app and the website are equally important and the business must utilize the both channels to improve their interaction with the customers and prospects. That is how a real estate business can boost their online leads and conversions.

Conclusion

The customer behavior and their needs have changed since the year 2020. Earlier people were reluctant to use digital platforms but now a days people tend to appreciate any digital solution or service offered by their favorite brands. This have impacted the entire marketing and communication industry. The real estate industry have always remained a very attractive niche for the investors and entrepreneurs. The real estate sector in Dubai and all around the UAE have exploded since the start of the 2021 and there is no slowdown in the coming years. If you are a real estate business owner or manager you must have to be prepared for the coming years and obviously the tough competition. These days the competition is relatively less important but the new trends and customer’s desires are more important. Businesses who will succeed in meeting customers’ needs will be shining high in the coming future.

When it comes to the real estate website and the real estate mobile apps, both have certain merits and demerits. A good digital strategy must always include all the relevant channels and platforms which can attract relevant audience. That is why it is important for a real estate business to have a stunning website and an excellent mobile app. Some customers prefer websites and some prefer a bit more of a personal touch to their interaction. Moreover the businesses who offers mobile apps along with their website and social presence are tend to be recognized as more reputed brands in the eye of an ordinary user. RSI Concepts is a leading web design and mobile app development company in Dubai, UAE. If you need to design and develop your real estate website or mobile apps, or if you want to learn more about the subject, feel free to contact us through our Contact Us page or leave a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Best Practices for Real Estate Business Websites in 2021 – 2022

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