In order to address the topic we first have to understand what is online lead or business generation and why is it important? What is the role of a website in the online business generation and lead generation?

What is an online lead or business generation?

What is an online lead or business generation? The simplest answer is to get prospects and leads from online channels, mainly the website. You can target different audiences by different digital mediums and drive them all to your website or landing page and then they will either click on the CTA (call to action) or make a purchase or do whatever you wanted them to do. This is called the lead or business generation from the website.

There are certain businesses and organizations who partially or fully rely on a business structure that require them to do transactions through their websites, such as e-commerce (Amazon, Noon, etc). But there are other businesses who do not fully rely on online mediums and websites such as real estate industry, although these days they are focusing on the website and digital mediums a lot but still, they are driving sales through so many other channels. So, all such scenarios and everything in between which somehow involves online channels and websites to generate leads, sales and businesses are called online lead or business generation.

Why Online Leads are Important?

It depends on the nature of your business, but the current consumer market is heavily relying on online mediums such as websites and social media, etc. The B2B industry is also leaning towards digital mediums and focusing particularly on the websites which are designed to generate business. So, online leads or generating business through websites is very important for almost all sort of businesses, organizations and industries. These days in UAE, everyone holds a smartphone with internet access and the common trend of the buyers is searching online first before making any purchase of any sort of product or service. Which makes the online lead generation even more important if you want to grow or even want to stay in the market.

What is the role of a website in the online business generation and lead generation?

What is the role of a website in the online business generation or lead generation? This is a pretty straight forward and simple question, but most of the time the businesses are reluctant to ask it and even more resistive to understand it. As Dubai particularly and all around the UAE the technology and innovation is widely accepted and adopted conveniently than in any other part of the world, so the market evolves rapidly. The decision-makers at businesses sometimes failed to keep up with the pace of the market. Which is why they failed to realize the importance and role of a website in business generation and lead generation. Here are some of the key points a website can achieve to expand, grow and sustain a business in the UAE:

1. Website is your online brand identity or your front office for millions of people
2. Your corporate website can help you target specific audiences to generate more business and leads
3. The presentation and appearance does matter, and the website can be your first impression to a large untouched audience and it can easily reach to the extended markets
4. A website can be transformed into a powerful marketing tool to generate business and leads at a very low cost by providing instant results and a consistent source of leads
5. Rather than serving the purpose of a company’s online corporate profile, a website can effectively work as a modern communication tool for your existing customers too
6. Mobile experience and facility to integrate so many enterprise tools and portals, the website can not only generate new business and leads but it can also help to sustain your existing customers by proving them a lot many facilities and services

This is how a website can transform a business or organization. Another example of the effectiveness and power of a website is the e-commerce sector which purely relies on generating business through their websites and the current stats suggest the industry have reached to billions of dollars all over the world and in some cases, the e-commerce even surpasses the traditional retail chains who were previously known as the Mughals of the retail sector.

Now the question is if all websites designed to generate business or not?

Well, the simple answer is no. But that will not go to justify the question at all, so we have to elaborate it. As almost all businesses can take advantage of having a website that can generate business and leads for them. There are still a few industries and businesses that still can do well even without having a business or lead oriented website. But they are very few. And all of such businesses or organizations are working only on a B2B business structure and doesn’t require any consumer base interaction. So the website for such kind of organizations and corporations are not designed to generate online queries and leads.

For example, huge oil and gas distribution and management companies, don’t require to market their products or services on their websites as they are targeting an entirely different audience. Usually, that kind of businesses is relying on having conferences, corporate events, for the very elite of the management of the selected clientele and targeted markets to represent their products and services. So, they do not require to provide all the information about their products and services on their website and neither do they require to have someone fill in a contact form or a callback request. A simple corporate profile, detailed portfolio and branch listing could suffice.

Conclusion

Are all websites designed to generate business? Well, most of the time the answer is yes, but for a very few, let say 1% of the time the websites are not meant to generate business or leads rather be an aid to close a lead or just to provide sufficient information about the business, its services, products and portfolio. But for 99% of the times, the websites can be a very effective business generation tool. Especially if you are in a B2C market, you must have an appealing website to generate online leads and business from the digital mediums. If you are a small business or a medium-size enterprise no matter you are in a B2C or B2B type of market, you should have a very catchy and effective website to generate online leads and business in order to compete with competitors. So, the conclusion is ‘yes’ almost 99% of the times a business can utilize their website to generate business and leads.

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