Unlike any other society, the business and organizations operating in UAE are well aware of the importance of websites and digital communication. That is the reason the web design industry in Dubai is always evolving and changing. In the last few years, we have witnessed huge demand in the high-tech almost sci-fi types of web designs with highly interactive and responsive user interfaces. However, in 2021 the trend got a little bit changed, now the web designers are focusing more on a blend of realistic and technology-driven web designs. The real photos are replacing the graphics and 3D, the videos are gaining momentum, and the features are taking over the visuals. People are responded positively to the websites which are adding value and providing functionalities to improve user experience and customer journey. Here are some new website trends for businesses in 2021 in Dubai, UAE:

Parallax Animation

The parallax animations in web designs guarantee greater user engagement. The parallax design is a very attractive and appealing way to present your products and services. It hypes the user interests and the users will compel to scroll further. Which is impossible with static content. Whether it is a real-life photo or 3D content you can control the scrolling behavior and form a flow of the content, which appeals to the users. Parallax designs are great for presenting large content without losing user’s interest. The web-based animations and interactive interfaces are equally admired by all types of industries and businesses. Another great feature of the parallax design is that it instantly reacts to each user instruction (scroll), this not only improves the user experience but also improves the conversion rate.

Soft Color Palettes

Another growing trend is the usage of soft color palettes. The comfortable colors look nice to the eye, increase the reader’s interest, make content more visible, and allow a web designer to easily highlight important areas. The soft color palettes are very effective with content-focused sites, where you need to provide details about your products or services, you have to highlight certain content and you have to accommodate large content. Here the important thing is to consider the combination of the colors, if all the colors are of the same shade or very dull, then the user might get bored, the color combination has to be right so you don’t have to vary the font’s style and color to maintain the visibility, a single font theme should suffice with all different backgrounds. The soft color palettes in a web design also allow the designer to easily highlight the CTA. The text and background of the CTA can be set in a way to increase visibility. Such color schemes and themes build a unique harmony among all design elements, content, and user experience.

Digitalize the Actual Products

Digitalization of the actual products is not a new concept though but it has been improved over the past few years. Businesses are utilizing the actual products and photos to increase user engagements. Businesses in 2021 are mainly focusing on improving their sales and conversions through their websites. Having actual physical products presented in a creative digital way with designs and visuals can significantly increase user interest. As the digital and internet technology have become a part of our daily life, in the year 2021 the digital mediums and the technology is more integrated into our daily life than ever before. So having an organic page containing physical photos of the products with a good visual and artificial/digital color combination can make the product more desirable.

Abstract Art with Real-life Photos

Abstract art is not new to web designs. In fact, it was a very popular trend a few years ago. The main reason for its popularity was that it forms the visuals with abstract arts, shapes, designs, colors, and unique patterns, which leave a great impression on the visitor, the visitors can easily remember the site and will prefer to come back after a few time. However, in 2021 the abstract art is blended with real-life photos to ensure a very unique experience of the imaginative world with the real world. The unique user experience helps improving brand identity. Although adding real-life photos could be tricky, so the designers will have to focus on both to ensure a smooth user experience. The vivid color schemes with liquid, solid, geometric, and various visual representation can improve the visibility of the content and it also allows the designer to take users from various steps of the customer journey easily.

Neumorphism Web Designs

Neumorphism is a technique of reviving obsolete designs by revamping them by blending them with some kind of modern design technique. In 2021 the flat designs are blend with the modern interface looks, by adding shadows and flat color schemes to a slightly modified minimalistic theme. The interface is basically designed to mimic the realistic look of the old-style buttons-based app-like interface by adding shadows and borderlines to the elements. The neuromorphic web designs are very good at designing user interfaces and customer journeys. The user can easily interact with the web pages and the interface maintains the interest and engagement at the same time encouraging users to explore further. This also helps to reduce the bounce-back rate and improve the website’s impression.

3D Interfaces

As more and more computing power is made available to the general consumers in both smartphones and laptops the 3D Interfaces are becoming popular. Here in Dubai and all across the UAE, everyone has access to high-speed broadband or wireless internet, which further helps designers to stick with this trend. The 3D interfaces are designed with 3D elements, vivid color schemes, highly responsive and reactive design elements, and an almost minimalistic kind of content approach. So far as per my experience, the 3D web designs are the interfaces with the least amount of elements with sharp edges, everything is round, or with round edges, added shade and flat background gives a perfect 3D look. The designers can easily make the important content popping out of the surface. The 3D interfaces also provide excellent user interaction on touch screens as well.

Dedicated Multiple User Interfaces

The dedicated multiple user interfaces technique is one of the most modern web design trends in Dubai, UAE. The dedicated user interface approach means that each and every page is designed separately to serve a particular purpose. The business with a limited amount of products or services can utilize this technique to maximize their online conversion. Each page is designed with a unique customer journey with the most interactive and reactive design approach. For example, if it is a product page the page starts with highlighting any problem that a visitor might have, then by keep scrolling or interacting, the users are being taken through a brief user journey to let them reach a point where they can make a decision or click on the CTA (Call to Action). This approach is very beneficial for B2B businesses. The parallax, 3D Interface, Minimalistic Design Approach, or any other technique can be used or multiple techniques can be used for each section of the website. This gives each user a very unique and comprehensive user experience, the businesses can easily control separate customer journeys to maximize the online conversions.

Glassmorphism User Interface

That is not a very modern design technique, first being introduced by Windows Vista, later being adopted by Apple for their iOS, and then the trend got very popular. Very recently the Glassmorphism has been introduced to websites and web designs. The techniques are very basic, the color schemes are usually flat or abstract, but all of the design elements are designed within multiple layers with added transparency, which incorporates a glassy look. There is no visible border but the transparency itself distinguishes the borders of the design elements, it seems like the designs are hanging in the space. Some web designers are also using dynamic backgrounds with glassmorphic themes. Here in Dubai a lot many well-known brands have recently adopted the new design trend and are getting more attention from their users.

Typography and Color Scheme

For any web design, the typography and the color scheme are the backbones. No matter which design trend you follow if your font style, color pallets, and overall theme are not in line with your brand identity you will end up having a worse web design. So, it is extremely crucial that your website also follow the same branding and color schemes that you are currently using elsewhere. In fact, your web design will be the single point of interaction for thousands of your potential customers. So, make sure everything synchronizes. It is also important that you consider your logo design and logo colors while choosing your color scheme for the web design. Another important thing is to understand the importance of the color schemes for different web design approaches. Some design trends are meant for soft colors, and some are for not-so-soft colors. It is very important that you chose the right design trend for your upcoming website.

Website Content

Web design is nothing without appealing and engaging website content. If you have an excellent web design but your content is outdated or is not supported with the design or certain design elements, your web design will definitely fail. For example, you have three content boxes in a row, two with 2 lines of the text and one with 5 lines of the text, how would this look to you? What do you think how the user will see it? It will look bad. So, having a brilliant design alone is not enough the content and the design should be design to support each other. Make sure all the content is placed properly in respective containers. Similar is applicable to pictures, images, and multimedia content. The most usual mistake that designers do is always with the background of the photos or the multimedia content. Make sure you don’t have any such issue on any page of the website.

Conclusion

As the websites and online interaction with the brands has become a norm in Dubai and other emirates of UAE. Websites have become a very important part of online efforts. Businesses all over the UAE are aware of this factor and are continuously investing a lot in improving their online brand identity and brand presence. This results in everyone having a website, all of your competitors are having websites, they must be doing digital marketing and investing huge sums in online branding activities, in such scenarios businesses want to keep their costs under control while being able to stand out in the crowd. Web design is the only thing that will go to dictate all your online branding and marketing language. It is extremely crucial you have an excellent website which not only performs well in terms of functionalities but it should also have to be captivating and appealing.

The purpose of this blog was to share the web design trends of 2021 to let our customers and audience understand the basics of various web design approaches. Whether it is a parallax animated web design, a 3D interface, or any other design technique. The main purpose of web design is to attract users and visitors, the web design approach completely depends upon your business types and goals. We have listed the most popular web design trends, you can choose any of them which you think will resonate with your goals and objectives. If you are still not sure, no need to worry. We are here to help. You can reach us through our Contact Us page or leave a comment in the comment box below and we will get in touch.

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A web design allows a business to promote certain aspects and values they are offering to their customers. Your products, services, your clientele, your customer’s reviews, your business partners, your contact channels, everything will be listed on the website. A web design will determine how many of the visitors will convert into a valid lead. Your website and web design is very crucial if you want to grow in the year 2021 and beyond. Earlier a website was just a product that a business can purchase and use it for many years, but now it is not a product anymore, but it in itself is a very powerful marketing tool and an extremely important part of your online brand identity.

Digital Marketing and Web Design

In UAE a huge population has access to the internet, people tend to react to social media more than to other traditional advertisements. The technology is evolving rapidly and the internet is no exception. The online domain has also evolved and revolutionized the marketing industry. Each and every business is heavily relying on digital marketing. Digital marketing is cost-effective, the return over the investments are great, and it can access more audience than traditional marketing. In UAE the whole nation is digitalizing, the billboards have been replaced with the large digital displays, the roll-up stands have been replaced with the digital signage and kiosks, the video walls are everywhere, the social media uprising is huge, the online advertising industry has witnessed a huge expansion in the past few years.

How a Web Design can Impact a Digital Marketing Campaign

How a web design can impact a digital marketing campaign? This is a very crucial question. Let say, for example, you are advertising on Facebook, Instagram, LinkedIn, Twitter, Google Adwords, Snapchat, Youtube or any other platform. The digital marketing campaign starts with the targeted audience, once the audience and the region and demography is defined, then the marketers choose the relevant platforms, once done the advertisements is placed. If a potential prospect clicked or viewed your advertisement, the next thing will be your website. Either your advert will divert them to your website or either they will get your link from there and open your website, whatever the case is, all of your digital marketing audience will eventually end up being visiting your website. No matter how effective your digital marketing campaign was if your web design is not up to the mark the visitor will never going to reach to your inbox. This is how important a web design is for your digital marketing campaign.

Impact of a Web Design on Customer Experience and Customer Journey

The web design has a huge impact on customer experience and customer journey. No matter how your visitor is reaching at your website, if your web design is not prepared to support your online lead generation campaigns, you will lose most of the prospects from your website. Your web design will lay down your customer’s journey and it will impact your customer happiness. Let say, a customer reaches to your company website, either through an online search or from a reference or due to previous interaction with your sales team, they will immediately look for the required information. If your web design failed to cater the required information or if your information navigation structure is too complex that despite having that information your visitors are unable to find it, then you will definitely lose those potential customers.

If your web design is prepared for a certain customer journey and the relevant information are presented in an easy to access manner, then your visitor will eventually make the purchase or fill in the form or click on your provided CTA (call to action) button. So, a web design is a backbone of your online sales and business growth. How simple the layout of your web design is, how easy it is to access the required information, how the navigation structure of your web design is formed, will decide how many of online leads or conversions you can get from your all online marketing activities. This will directly impact your business and growth.

Impact of a Web Design on Your Existing Customers and Reputation

Your existing customers will also visit your website, once they found a low-quality content, a disorganized web design and a poor user experience on the website they will start to build a negative impression of your website and your business too. No matter, how good you are the customer will definitely think if a business or organization is failed to manage a small website, then how would they ever be able to manage my projects, etc. Such thoughts in your existing customer’s mind could have a devastating impact on your business and its growth. Reputation is everything in the market. If your customers will remain dissatisfied from your website, they will start talking about it, with their colleagues, with their friends, they will start talking in online mediums and social media. This could harm your reputation very badly. So, maintaining a decent web design is very important for your business’s reputation as well.

How a Web Design Impacts B2B and B2C businesses?

How a web design could impact B2B or B2C businesses? The B2B is business to business market and the B2C is the business to consumers market. People often think that online mediums and digital marketing or websites are important for a business to consumer business models but they don’t impact the business to business models at all. That is no correct. Yes, the B2C or business to consumer businesses who have to communicate directly with individual customers would have to pay more attention to their online brand identity, which depends on their website’s web design and their online presence. But the digital marketing, website and the web design is equally important for the B2B or business to business operating organizations and corporation as well.

Dubai and all other Emirates of the UAE are the central business hub for not only the GCC but the whole of Africa and Central Asia too. The Dubai, Jabel Ali Ports, Abu Dhabi Ports and other Business and Economic Zones in the country are supporting national and multinational business are organizations for their huge operations in the regions and other continents. Which implies a huge competition and a variety of alternates available for each and every product and service. The purchase department, the senior management and the decision-makers are always sitting on a computer the very first thing people do is to visit the website whenever a supplier’s name appears to them. If your website is confusing, your web design is poor and you are failed to present the advantages of doing business with you, you are doomed. Businesses and organizations who developed a completely new website or revamped their web designed have witnessed a huge increase in their sales. So no matter if you are operating in B2C or B2B domain, your website and your web design will play a crucial role in your business’s growth.

Expo 2021 and the Importance of your Web Design

As we all know the Expo was originally Expo 2020, but due to the 2020 scenario, it has been postponed to the year 2021. Which even makes it more important as there is more time for new sign-ups and more time for planning and preparation for the Expo in 2021. As the Expo will not only a traditional expo but a huge global event, which will attract millions of businesses, corporations, investors, individuals and opportunities. Your future growth and goals have to be set for the Expo 2021, if you want to expand and grow and if you don’t want to step over by the competition. The Expo 2021 will bring tons of new opportunities. There has been a huge increase in new startups in the country. More opportunities mean more competition too, so you have to be vigilant and proactive if you want to win against your competition. The online brand identity, brand reputation, digital marketing efforts and everything else relies on your website and its web design. Your website is a complete company profile and additionally a very capable and extremely cost-effective marketing tool. It is very important to prioritize your web design while you are preparing for the next jump.

Importance of Web Design for Search Engine Optimization (SEO)

Your web design is the backbone of your search engine optimization or SEO. The search engine optimization or SEO is often neglected by a lot of many businesses especially very large corporations and small enterprises. However, SEO is a very powerful online marketing tool. Search Engine Optimization or SEO means, your website should come in the top search results when someone searched for a relevant term or keyword. In order to gain higher ranks in the search engine result page, your website must completely comply with the standards and policies by the popular search engines such as Google, Bing, Yahoo, etc. For that your web design plays a vital role, if your web design is not done properly then it won’t be able to be visible for the search engines, hence these search engines won’t be able to show your website in their search results.

The web design should include relevant programming source codes which dictate search engines about the web page and its content. Moreover, the web design should also be able to present the content in a way that it not only serves the search engines but also the visitors. Popular search engines such as Google, are very strict about their policies for user experience and the quality of the information you are providing and the modern search engines are very capable of reading and perceiving the page almost in a similar way as a human will view it. So, your web designs are very SEO friendly and user friendly.

Conclusion

Your web design plays a vital role in your business’s success. In the modern era where smartphones, tablets, laptops and the internet dominate the world and are an essential part of everyone’s life. Having a wonderful web design which enhances user experience and provides quality information is very important for the businesses. Your website will be a complete online profile of your business or organizations, it should have a long-lasting impression on your visitors and prospects. Not only that your existing customers will also scroll through your website and a poor web design could damage your reputation.

As the Expo 2021 is coming and bringing a huge number of individuals, businesses, investors and tons of opportunities to grow, you should have to be ready to welcome it. Your web design also plays a vital role in your search engine visibility, if someone searches on the internet they should be able to reach your website, which is only possible if your web design is supporting the search engine optimization and it is an SEO friendly design. Make sure your web design maintains the same user experience in tablet, smartphones and other platforms. RSI Concepts is a leading web design Dubai agency, we are helping our customers in achieving their online goals, feel free to reach us through the below comment box or contact us through our Contact Us page.

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