We have witnessed website evolving from a simple online brochure to a multi-billion worldwide businesses. The major cause of this evolution is the easy access to the internet. Especially in Dubai and all around the UAE since past decade the use of smartphone have significantly risen. Studies and statistical data revealed that almost 99% of the UAE population have access to the internet via computers and smartphones. The internet users all around the world are increasing. This trend forced businesses to explore the possibilities to establish their brand in the online sphere. Now a days, an ordinary customer expect from business to offer some kind of online or digital experience. In Dubai and all around the UAE the digital interaction become an essential part of customer relationship and communication. Regardless of industry or business model, each business needs to make digital offerings in order to stay relevant and visible in the market. That is why we decided to write this blog to give our audience a basic understanding of how website designing is done and how they can reap maximum out of their website.

Earlier the websites were designed to provide some basic information and contact details about the business. Businesses in Dubai, UAE were considering it as a one-time investment, they acquire a web design company to build the website and then leave it as is. However, now a days a website have become more dynamic. The web user experience is becoming more interactive and intuitive. Website is not only proving information but the websites are also used to facilitate online customer journey, generating leads and converting them into sales as well. The websites are delivering a very exclusive digital experience and can help building brand reputation and brand identity. This makes them extremely important for long term growth. Almost every smart business owner or manager understands that the website is important but how to design a website that can help you achieve your goals in 2022 is a difficult question. In this blog we will discuss key components of website designing and how you can do them to make difference.

Web Design – Homepage

The homepage is the main page of any website. It is basically the gateway to the website. When we open Google the page comes first is the homepage and after the search the result page is called the internal page. For business websites the main domain address is the homepage and rest of all are internal pages. Usually the homepage brings almost 70% to 80% of the total website traffic. That means a business must have to convey their brand message clearly through the homepage. Along with that a small introduction of the business, some trust markers, and what you do should be properly explained. So, if a prospect want to explore anything they should be able to reach to that product/service or information. That is why the homepage is a very crucial part of the web design. Usually the homepage design is slightly different and bit more complex than the internal pages. Along with that a business website can also have certain internal pages which are exclusively designed for lead generation, sales or conversions and these pages only talk about one topic. Such pages are called landing pages. We will explain it later.

As the homepage is the most visible part of the entire web design hence it should be able to push customers further into the customer journey. The overall market trends are shifting since the last quarter of the 2021 and in 2022 businesses started to design a bit more business oriented or lead oriented websites. Although this may sound simple, but it isn’t. The homepage web design is majorly responsible for building the first impression of the business. The studies have revealed that most of the users try to judge the business on the bases of their web design and especially for the first look or first impression. The first impression impact the entire user interaction with the website, if it is good the user remains positive throughout the interaction and vice versa. That is why it is extremely important to design the homepage with great care. Just think from your customer’s prospective and more importantly from a lay man’s prospective, imagine you are looking for a product or service, you will surely going to have some questions, what those questions would be will tell you what type of content you need to arose the interests of the visitor.

Homepage Color Scheme

For any brand the colors and patterns are the unique identity which distinguishes it from the rest of the brands. For example, have you ever noticed McDonalds, the M alone is enough to tell us it is McDonalds, that is their brand identity and it is unique. Similarly each business have their own unique logo which have two major components that dictates the overall design and theme of the website, one is the color scheme and the second is the style which could include design patterns, shapes, geometrical shapes, and even the font color and style as well. These unique elements brings exclusivity and uniqueness to the entire website. It is important to follow the color scheme and design style of the logo for the homepage web design.

Homepage Header and Footer

Same like the color scheme and other design elements of the homepage theme are repeated throughout the website except the landing pages. The header and the footer are also the two sections which remain same throughout the website. The header is the top most section of the web design and the footer is the last section or bottom of the web design. The header usually contains the logo, contact details, social media profile links and icons, and navigation or menu of the website. The navigation or menu is used to provide links for the internal pages or internal sections of the website. Usually the menu contains, Home, About, Products/Services, Portfolio, Blog/News, Contact and in some cases login/logout buttons. This is called the header and it is universal for the entire website.

The footer is the bottom area or the last section of the web design, it is also universal. Footer usually contains the important links, sometimes a subscription form or contact form, business’s address and contact details. The footer also contain copyright message, Privacy Policy, Terms of User and other such pages. The header and footer improve the design consistency and navigational structure of the website which is important for a good user experience.

Hero Area

The hero area is the area right next to the header. This area dominates the first impression and it also covers the entire remaining screen. Whenever a user land on your website. The first section or screen of the web design that appears is very important as a human brain only take 50 milliseconds to perceive an impression of the website and the business upon looking at this section. Furthermore businesses need to convey their brand message, value proposition or unique selling point in this area to attract user’s attentions. If a user got interested by looking at the information, design, content and multimedia of that area they will definitely scroll further down the page. Mostly an automatic image slider is used with up to 5 images in it. Each image has a title, a tagline or value proposition and in some cases link to the most relevant internal page. This increases the chances of conversion too.

In 2020 and first half of the 2021 adding a background video was a common trend in Dubai and all around the UAE. However, since the beginning of the year 2022 this trend is fading away. No matter what you use just make sure the visitor gets enough information to awake their interest.

Body of the Homepage

After the hero area the homepage’s body starts. Although the homepage is mostly different from the rest of the website, however, it is important to maintain design and layout consistency. The body of the homepage could be a continuous scroll or divided into various independent sections. Where each section is about only one topic. This makes it easier for readers to navigate through the page and to find the relevant information more quickly. Furthermore the homepage is not only meant to be divided in equal sections, in fact the homepage design can include a lot more details. The ideal is to use a small intro or description of the business immediately after the hero area. Then there could be products/services and other valuable information that might answer the questions a user could have in their mind. The homepage must have trust markers, such as badges in the footer, customer names, testimonials, case studies, portfolio, etc. in the lower section of the web design and so on.

The homepage should be able to highlight each and everything a business does. Textual content alone is not enough the multimedia content, info-graphics, icons, and hyperlinks enriches the user experience and improve the website navigation. The homepage should be able to deliver an excellent user experience.

Web Design – Internal Pages

Apart from the homepage all other pages can technically be called internal pages. However, the landing pages are slightly different from other internal pages. Commonly the internal pages are About, Product/Service, Portfolio, Blogs/News, Contact, and any other important information that you want to provide to your audience. All the internal pages borrow the header and footer from the homepage. Then there are a few slight variations in the web design. Mostly the middle section is designed to accommodate the content. For example the About page or Team page are designed differently as they have to include textual information and some photos. However, the products or services pages are designed differently as they will have to provide another type of information. Mostly in a business website in Dubai, UAE the trend is to categorize the relevant pages into a category and follow a same theme for all of them. However, it is up to you. But better is to maintain consistency and do not built very different designs. The consistency in web design and layouts add value to the brand identity.

Web Design – Key Design Elements

For any web design there are certain design elements that has to be taken care of. For example, the font and typography is very important. There is no compulsion on using any particular font type, however, a few basic improvement could significantly improve the entire web design. The first and most important thing is the contrast. The font color should be different from the background where it is placed. This contrast will determine the readability, so it is always recommended to use a darker font on a lighter background and vice versa. Often businesses are afraid of white spaces, as there is a common belief that the white spaces are wasting precious real estate on the web page. However, the reality is completely opposite. The white spaces are a great tool to focus your audience on important things. Furthermore businesses in Dubai and all around the UAE are also not very appreciative towards using intensive animations, reactive and responsive UI (user interface) elements. Which is also wrong, the interactive design elements keep the user interested and can increase customer engagement.

Apart from that, the textual content should be well organized. Think of a word document, if the entire document of let say 4 pages, have similar text without adding headings, or distinguished paragraphs, how would you feel reading it? It would be very boring and confusing. Similarly on a web design, all the headings, taglines, paragraphs, or different text should appear differently and distinguishable for a common reader. This can significantly increase the online leads and conversions. In addition to the textual content, the modern web designs also have to account for the multimedia content and images on the web page. All the images or multimedia content should be well organized and connected to the original topic. For internal pages it might be easier to understand which image or video belongs to which topic, but for homepage it is important to visually distinguish the multimedia content so the reader can relate them to the intended topic. This can also increase customer engagement and it improves customer experience. Which is good to improve online sales and conversions.

Web Design – Trends in 2022

The web design trends changes continuously. Sometimes these changes are rapid sometimes slow. But the websites and web designs are continuously evolving. There are certain trends which are popular a few years ago and now they got vanished, there are some trends which became popular around a decade ago and still in use although in a bit more advanced form. However, if you carefully chose a trend to follow and incorporate innovation into it, it could remain relevant for several years in future. Here are a few web design trends in 2022 that I think will remain popular for a few more coming years:

Large Typography Replaced Hero Image

The typography can be used as a very effective tool of delivery information. The hero images were doing great, but in order to obtain more focus from the visitors the modern web designs start replacing it with the large typography, sometimes it is even interactive and moving. The animated movements of large text on a plain background can immediately get user’s attentions. Even if you are using static text, the large typography attracts more user attention and it also make the message more readable.

Micro Animations

The micro animations are not a new concept, but very recently it gains popularity. The web design that strategically includes micro-animation in different places can easily divert user’s attentions to the important content and messages. This can not only help increasing online leads and conversions but it also make the website more alive interactive. The micro animations make user experience more interesting and make your website more memorable.

Minimalistic Web Designs

The minimalistic web design approach is a quite modern trend. It uses fewer text and design elements with large white spaces which help designers to get users focused on important elements more quickly. The minimalistic web designs reduce distractions and keep user focus to a set path of customer journey while making it simpler and quicker. Minimalistic web designs are great at increasing online leads and are very effective for almost any business sector.

Neumorphism

The Neumorphism is the modern or evolved form of older Skeuomorphism which was itself a modernized form of flat web design. The Neumorphic web designs are almost monochromatic web designs with very little variation in colors. Mainly such designs utilize the shades and 3D effects, the buttons, links, widgets, content container and other elements look popping out from a flat surface. Which makes it very clean and comfortable for the visitors. The Neumorphic web designs are more mobile-friendly and can deliver excellent user experience.

Non-traditional Scrolling and Parallax Web Designs

The non-traditional scrolling and parallax although used interchangeably, but are slightly different. The horizontal scrolling can be called non-traditional scrolling but it is not necessarily parallax. The parallax could be vertical scrolling but it is not traditional. The parallax scrolling is a non-traditional scrolling which moves multiple layers of the web designs and its backgrounds on a different pace to mimic a sense of depth and three dimensional visuals. The parallax web design could provide you a great competitive edge by offering a very modern and futuristic aesthetic.

Gradient Color Schemes

The gradient color scheme doesn’t dictate the overall design, it just put a layer of gradient on everything. Majorly minimalistic adopted the gradient color scheme very quickly but it looks absolutely stunning on any design type. Here in Dubai, UAE major businesses, brands and even large corporations are implementing gradient color schemes. It looks modern, futuristic and it can produce excellent designs which your visitors will never going to forget for a long time. It is a great way to rebrand your brand and give it a modern look and feel.

Claymorphism

By viewing Claymorphism one could easily judge the evolution took the right path for the Skeuomorphism. Basically the Claymorphism is not only the modernization of the Skeuomorphism but it also borrow looks and feels from the Neumorphism. It just took the 3D and floating element effect to the next level. Majorly the design is dominated by small illustrations of real-life objects in a more like a cartoony form. Which makes designs very interesting and visually appealing. Business in Dubai and all around the UAE are quickly adopting Claymorphism into both front-end websites and also on backend dashboards and UIs.

Responsive Web Design

The responsive web design is an essential for any business. The studies and statistical data have revealed that almost 99% of the population is using mobile phones and almost the same amount of population have access to the high-speed internet. The Google stats suggests that the searches made by using a smartphone or mobile device have already surpassed the traditional laptop/desktop computers. Which means a significant amount of your audience could be using the mobile devices as their primary mean of internet searches and web surfing. Especially with the rise of social media, everyone is connected with everyone using their social media platforms. This means the mobile experience is extremely important for the business and for the customers too. The studies have shown that almost more than half of the users never visit a website again if they have a bad user experience from the mobile.

That is why having a responsive or mobile friendly web design is absolutely necessary for any business. No matter what industry you belongs too or whether your business model is B2B or B2C, you could be having a huge number of website traffic from the mobile devices. A responsive web design is a web design which is equipped with special source code that allow it to detect the screen size and the platform before even opening the web page. It also enable the web design to render itself as per the screen size and other specs of the device from where it is being accessed. This ability make a web design responsive. The responsive web designs just resize and rearrange different design elements to accommodate the screen size and doesn’t have much impact on the user journey. In fact the responsive and mobile-friendly web designs improve user experience and make customer journey easier.

SEO Friendly Web Design

The SEO stand for search engine optimization. The SEO is a technique to make a website more search engine friendly. Google is one of the most used search engine in UAE. It have certain guidelines which makes a website more readable for the search engine and also more user friendly. The search engines like Google, Bing, Yahoo, AOL, ect. Use automated programs to read a web page and its content. These software are often called bots or spiders, they keep crawling web pages from the internet and put them in their data repositories. Where Google and any other search engine rank a web page on the bases of its content’s quality, user experience and relevance to a topic. If a web page is relevant to a topic and is good as per Google’s standards it could secure first place in the search results. Having first place in search results means unprecedented amount organic web traffic. This traffic is completely free and can be game changer for the businesses.

A web design could have great impact on search visibility and ranking too. Most of the time the web and graphic designers doesn’t pay much attention to the SEO factors. They often use such design technologies and programing code which produce great visual aesthetics but unfortunately it also make the content of the webpage unreadable for the search engines. This way the search engine couldn’t effectively register the content, topic and other required details of the web page. It means such web pages never appear on the first page, in fact such web pages doesn’t appear in the search at all. This makes you invisible for a huge number of potential customers who are searching in Google or any other search engine. That is why it is very crucial for a web design to be able to follow the guidelines and standards of the Google. All other search engines mostly also follow the same guidelines and standards.

Web Design and Load Speed

Most of the time the web designers and creative artists doesn’t pay much attention to the page load time. In order to obtain excellent graphics and visual effects sometimes designers include very bulky resources into the page. These resources and multimedia content can make the page very heavy to load and the web browser take more time to load the full web page. However, this could be catastrophic in both long terms and short terms. If a web page keeps two much time to load the user will simply close it and move on to the next website. It means your prospect is moving to your competitor. Normally a user waits for 2 to 3 seconds and maximum 4 seconds, a good web page must get load within that time. Any time later than that, and you will lose valuable potential customers. It is extremely important that you utilize modern design and development techniques for your web design. Which not only make the load speed better but also allow you to add more innovative features in the web design. Along with that the website hosting also plays a crucial role in page load speed. Make sure you have a good website hosting. A quickly loading page is good for customer experience and it also add value to your credibility.

Conclusion

Whenever a business decides to jump into online world or want to revamp their online brand image. This question haunts them, how to design a website. In 2022 the web design trends have been changed a lot. However, there are certain things that every business should consider while designing a website in 2022. In this blog we have discussed how the homepage and several other internal pages are designed. It is very important that the design and the content of the website is prepared in a way to attract more visitors and to communicate the brand message effectively. This will help you generate more online leads and sales. The website is equal to a business’s reception but in the online world. So, you must have to provide all the information that can answer the questions of the prospects and encourage them to convert. The web design enables you to effectively communicate the brand message, unique value proposition, and the value that you can offer which no one else can offer. If a website communicates right message in a right way, then a business can have significant increase in online leads and conversions.

This blog was designed for an ordinary reader who doesn’t have much technical knowledge. If you follow the instructions and suggestion in this blog you can design a wonderful website for your business which will perform exceptionally well in 2022 and will also remain relevant for several coming years. RSI Concepts is a leading web design Dubai agency. If you want to learn more about the subject or want our help with your web design please feel free to reach us through our Contact Us page or leave a comment in the comment section below and we will get in touch with you soon.

Check out this: How Modern Web Design can boost Online Leads and Conversions?

The post How to Design a Website in 2022? appeared first on Web Design Dubai Blog Service.

In past few years the websiteshave evolved into a more dynamic communication and marketing channel rather than just on online brochure. Businesses must have to have up-to-date information, their products/services details and all other relevant information that an average prospect might be looking for before conversion. The rise of social media, smartphones and easy access to the high-speed internet created so many new trends, one of them is the pre-purchase research. Seven out of ten of an average customers are tend to look up in the internet to find the relevant products or services, competitive pricing and general research to assess and evaluate different brands and their products/services before making a final decision to purchase.

This makes websites very crucial for the success of a business. A website’s web design is what a user will be able to see and interact with, that is why we will discuss only about the web design in this blog. As per several studies and market researches it takes only a fraction of a second for a user to build an impression of the business or brand by just viewing its web design. The studies suggest that it take only 50 milliseconds for a human brain to establish a general idea or impression of a business by viewing at its web design. Usually when a user land on a website they view the upper section of the web design which is called the ‘above the fold area’. A good first impression help conversions, a bad first impression reduce the chances of the conversion. It is crucial that business’s first impression is good and positive. There are so many different factors that can contributes to that ‘first impression’. The web design can address all those key points. The website market is very dynamic and it keep evolving and changing regularly. Which is why it is important for a business to be familiar with the current industry trends and standards.

Here are some popular web design trends in Dubai for the year 2020 and 2021:

Popular 2020 Web Design Trends – No. 1: Large Hero Image/Video

Any web page starts with a header, the header is the top area where the brand logo is placed and on the opposite side website menu are placed. Below the header there is usually a dynamic image banner, which contains up to 5 images. It can have more but the good practice is to use maximum 5 images. This area is called hero area and the image is called the hero image. This area is where the user will put their first gaze, so it has to be very captivating and attractive. Usually the images or video is being placed as a background with an attractive tagline. Some web designs allow two taglines with a heading and sub-heading or a small sentence with an attention to raise user’s interest in the web page. The hero images are a great tool to present your products and services in an appealing way. It help businesses to easily capture user’s attentions.

These days everyone is using dynamic hero images and it still remains the best way to capture user’s attention immediately after they land on your web design or homepage. It also compel users to go to other internal pages or scroll down to absorb more information which can possibly result in a quality lead or a conversion.

Popular 2020 Web Design Trends – No. 2:Minimalistic Web Design

The reason behind the popularity of the minimalistic web designs is that it can improve the customer journey and it significantly increases the chances of conversion. The white spaces around the text help projecting it much better. When there is too many text, images, design elements and a lot of options and links, the user got confused. They usually get distracted from the original topic and either they leave because it is hard to find the required information or either they click on a link and ended up on an irrelevant page which also result in the loss of the prospect. However the minimalistic web designs are extremely good at keeping the user engaged with a single topic or and let them absorb the most relevant information. The white spaces and background also help the businesses to highlight the important content which help them increasing the conversion rate.

From the business point of view the minimalistic web design approach is considered to be among the most successful web design technique. Moreover the minimalistic web designs are also good at providing information and content in a better and more readable way. Whether it is image or a video or a text, the business can control the user journey and can have ability to take the users from various user journey steps without any distraction or interruption. This is the major factor that cause for higher conversion rates for a minimalistic web design.

Popular 2020 Web Design Trends – No. 3:Parallax Web Design

The parallax web design trend is a relatively new trend but it gained quick adaptation by all size of large or small businesses in Dubai and all around the UAE. A parallax is an optical illusion and it means that the user is viewing two different objects moving at two different speeds. Since past few years the web animations are getting complex and with the usage of background and foreground moving with a single action (usually scroll) at a different speeds are used to create parallax effects. This also add depth and help crafting a 3D kind of visual effects when a user scroll through the web design. The modern day parallax is not only limited to a two layer background, in fact these days web designers are using multiple layers to create stunning parallax web designs. Some of the upper layers could be just some pattern, or a particular shape and are used to add to the depth of the screen and also help improving the 3D visual effects.

The main purpose of using a parallax web design is to boost user engagements. The user engagement is a very important factor. If a user got curious about what is coming next on their next scroll, they will keep on scrolling. Which allow the business to cater more relevant and convincing information in front of their website visitors which also impact the online leads and conversions rate.

Popular 2020 Web Design Trends – No. 4:Dark Mode Web Design

The dark mode UI based web design is a relatively new trend. It have made a huge splash during the last months of 2020 and till now even less than in a year the followership have grown so strong that even Google have started offering dark UI for Google dubbed it as ‘Night Eye’. The dark mode web designs have gain huge appreciation not only in Dubai but all around the world. The reason of such an overwhelmed response by the user worldwide was due to some popular smartphone’s adaptation to the dark UIs and also some huge tech companies and websites have quickly adopted the dark UI and started using this very unconventional design approach. The initial studies and researches are also pointing out towards the basic human biology, which is causing such a huge positive response from the masses. Usually when people are viewing a website in a low light environment or in the evening they prefer to switch to the dark mode, as due to the light conditions it is much easier to read light colored content on the darker background as comparing to the traditional web designs.

According to several studies the smartphone manufacturers are rapidly adopting to the dark mode UIs and the major reason is to preserve battery life. The darker sections of the screen tend to consume very less power comparing to the brighter areas. This also help influencing the trend and result in such a high-scale adaptation worldwide.

Popular 2020 Web Design Trends – No. 5:Comfortable Color Scheme

You must be thinking that the comfortable color scheme should be a necessary but not a trend, maybe you are thinking what really is a comfortable color scheme? The comfortable color schemes use colors which are flat, not so bright and look very cool and calm to our eyes. Well, actually the web design industry have witnessed rapid changes and trend shifts since the daily life businesses have become more dependent on communicating with their customers and audiences through their websites. That is why several color schemes have become popular and then faded away by time. There was a time when luminous color schemes gain popularity and then faded away, now a days some businesses in Dubai are also moving towards the luminous color schemes but it still hasn’t gained much traction.

However, the comfortable color schemes are evergreen. Since the heavy digitalization and a massive shift in general behavior of the users worldwide, now we are spending more time at our laptops/computers and our smartphones. Which sometimes can cause digital fatigue, which is entirely related to our eyes. Sharp, ultra bright and shocking colors put more strain on our retina. That is why businesses are quickly moving towards the comfortable color schemes to ensure high user engagements and better user experience which is a key to higher conversion rates.

Popular 2020 Web Design Trends – No. 6:Highly User Centric UI/UX

For a business it is extremely important to ensure a satisfactory user experience for each interaction. This lead to numerous new trends as well. One of the most common among them is a high functionality and feature oriented websites. Businesses not only want to provide information but also want to add value to the user experience (UX). For that businesses are adding innovative features and unique functionalities to offer an exclusive and satisfactory user experience. This also provide businesses a great competitive advantage. Sometimes users who might not like the website much could love a simple functionality such as weather, calendar, or a simple cost calculator and something like that. Thanks to the advancement in the website designing and development platforms and programming techniques such features are easy to achieve and cheaper to manage. The main idea behind is to offer something valuable which the user can remember or share with others too.

Such user experience (UX) requires an unorthodox web design approach to be precise a very carefully crafted user interface (UI) can assure a smoother user experience when a website is offering functionalities and such features to attract more attentions from the users and to make their experience memorable. These days’ businesses are heavily investing in offering digital solutions to the common problems their audience or customers can face. Some are offering industry specific tools, some are offering other features which align with their marketing strategy. All that requires a very precise and user friendly user interface (UI).

Conclusion

The main purpose of any web design is to ensure your user will get a smooth and satisfying experience while interacting with your business through your website. A website of any business in Dubai have become a very important part of their overall digital strategy in fact a website can be safely consider the most important part of the online strategy. We have shortlisted a few of the most popular web design trends for the year 2020 and the 2021 in a hope that they might inspire. The web design trends are not constant, in fact no trend is long lasting, and trends keep on changing. The future might come with a better and more improved version of the current day trends or even some of the trends may fade away and some may become more popular. Due to our experience and the market situation we are confident to tell our audience that if they will follow these trends today, they might not need a big change in the coming future, at least for a couple of years.

If you need any help with your website redesign or if you are looking for a completely new web design, feel free to reach us out through our Contact Us page. RSI Concepts is a leading web design Dubai company and we have served hundreds of customers and enabled them to achieve their desired goals. You can also drop a comment in the comment box below and we will get in touch with you soon.

Check out this blog: Real Estate Website VS Real Estate Mobile App

The post Popular 2020 Web Design Trends in Dubai appeared first on Web Design Dubai Blog Service.

1. Dynamic Websites VS Static Websites

There are two major types of websites, static websites and dynamic websites. A few years back there was a third type which was the mobile site or a completely separate mobile version of the website, this trend is now being replaced with responsive websites. The two major classifications of the websites are as follow:

Static Website

A static website is developed on a basic front-end design. The major difference is in order to update the website content or data a professional website developer is required. As it can only be done by changing the source code of the web pages. In the light of modern trends and the website’s function in marketing and communication, the businesses will have to update their websites and some web pages on regular basis. Each time when an update is required a professional website programmer is acquired to do so. As the website is built using HTML and CSS components, which both are purely source codes, so only a professional website programmer can update the website content and data. In that case, the businesses will have to hire a full-time website programmer or a service provider to maintain the website content updates and changes such as blogs, news, press releases, etc.

Dynamic Website

A dynamic website is developed in two major section one is a frontend which is almost a static website and the other section is a control panel or content management system. The main difference between a dynamic and static website is that the businesses don’t require a full-time professional website developer to do the updates on the website. The CMS or the content management system is a powerful software tool with an interactive admin control panel dashboard that allows ordinary people to do the updates on the website and also enable them to create new pages such as news, blogs, press releases, product pages and services pages. The frontend of the website is also made using HTML and CSS however the backend or the admin control panel is made using PHP, ASP, and Database tools.

What is a Content Management System or CMS?

A content management system or CMS as clear from its name allows managing the content of the corresponding application/frontend of a website. Although it is used for various other applications too the major application is websites. There are tons of content management system available in the market, some are open-source, some are propriety tools, some are general purpose and some are for specific applications. The businesses will have to choose the content management system or CMS wisely which could fulfil their needs.

2. Responsive Websites

The responsive website trend has gained huge popularity not only in Dubai but all over the world. These days, almost 99% of the enquiries are coming for a responsive website. As the name itself is self-explanatory, the responsive websites are those who respond to the screen size, operating system, web browser and the device from where the website is opened. The main objective of a responsive website is to maintain a similar user experience and user journey on all devices and platforms regardless of any dependency on the screen size, browser, or platform. This is achieved through the latest website programming techniques and tools. A responsive website can automatically sense the device and other details in just a fraction of a second and render its design elements, content, fonts, photos, videos and everything else as per the screen size and the platform it is being opened from. This provides a great advantage to maintain the brand identity, user experience and user journey which resultantly contributes to more sales and online leads.

3. Multimedia Content

These days another popular trend is using multimedia and graphic-rich content on the website. As in Dubai, everyone has access to broadband, 4G and even 5G also, in fact, Dubai was one of the earliest adopters of the 5G technology. So, using multimedia content is not an issue at all. These days most websites are using very attractive videos, micro animations, rich graphics elements and multimedia content to provide a good user experience. Here are a few examples of trendy multimedia elements:

Full-Screen Video

Using a full-screen video could increase customer interest in your products and services. It is human nature that our brand responds more to a moving object and moving picture than a static picture. So, the video will automatically increase the customer engagement level. You can include a lot many things in a few seconds of video which if described in words could take up to 500 words. So having an attractive video could really make a difference in your online conversion rates.

Full-Screen Image Sliders

Full-screen image sliders are also gaining popularity, you can use multiple images in an automatically rotating slider. Like I said moving objects tend to interest the human brain more than a simple static image. Another advantage of the image slider will be to be able to present multiple sales pitches in one screen area. You can further improve the user interest by adding taglines and slogans or a short description or maybe a sub-heading. Whatever you use, a full-screen image slider is far better than a small tiny image slider or image at the landing screen.

Micro Animations

Micro Animations are also gaining popularity, you can use micro animations in your image slider, in different widgets and areas of your website. The micro animations are also used to increase customer engagement. You can also utilize a single area or space to accommodate two or three taglines or sales pitches.

The multimedia content really helps to improve the user experience and use journey on your website and also help to improve your online conversions. There are so many possibilities of using the above-mentioned multimedia content or any other content on the website to increase customer engagements on the website.

4. Interactive Websites

Interactive websites are a slightly new phenomenon in Dubai, and it getting excellent response from the users. Interactive web designs are the designs that interact with the users, respond to their movements and provide a great user experience. There are several ways to improve the user experience, for example, whenever the user is moving their mouse cursor the design elements responds or at least show some kind of movements. This keeps the customer interested as they will expect to experience more such movements or responses in the website. This way the users will access more internal pages and spend more time staying on your website, either way, it is very helpful in improving the user experience at the website.

5. Thumb-Friendly Websites

Although sometimes people consider thumb-friendly as mobile-first web designs. But both are two different things. Mobile-first designs are for those businesses that are getting most of their online conversions from mobile devices. Especially the eCommerce websites, they are heavily relying on mobile traffic so they can improve their online conversion by implementing a mobile-first web design to their website. However, thumb-friendly websites are one-fit-for-all. No matter what you do, you should have thumb-friendly navigation. As in Dubai, almost everyone has a smartphone with internet access. People spent a lot of time on their mobile devices, just think about yourself or check your friends, family and colleagues, you will surely notice people tend to spend more time on their mobile devices than on regular computers. This is why smartphones are a very important aspect that each and every marketer needs to address.

These days almost 99% of our website design and development enquirer asked for a responsive website. This means everyone knows the importance of smartphone compatible websites. But most of the time our customers do not understand the importance of navigation. The navigation, menu and buttons of your websites which will navigate your customers through the various pages of the website and also take them through their user journey on your website are extremely important. So no matter how cool your website looks on smartphones if its navigation is hard to access on the smartphones, it could significantly decrease your online conversions.

Conclusion

In Dubai, almost everyone has access to the computer, internet and smartphone. The websites have a great impact and influence on purchasing decisions. No matter what a customer is looking for they will first try to look it up on Google. Even if by any promotion or marketing method you have reached your customer with a product, service or solution there is almost the probability of 90% that the prospect will try to look it up on the internet. This is when you have to be very vigilant, attentive and attractive too. Your website’s design, functions, content and everything in between will heavily impact the decision of the purchaser.

Make sure your website is dynamic and you can easily update it any time you want without any additional cost or any additional technical speciality. Your website should be able to maintain the same user experience and user journey across all devices and platforms. Multimedia content could really help you out in gaining more attention from the visitors. Interactive websites can easily gain popularity and produce better results than any traditional website. As most of the users tend to do online searches from their mobile devices so make sure your website is offering an excellent smartphone experience.

It is always wise to consult a professional. RSI Concepts is a leading web design and development agency in Dubai, having more than a decade long experience and serving hundreds of clients all across the GCC. Feel free to get in touch with us if you want to redesign your website or need any consultation. You can reach us out via the comment box below or you can approach us from our Contact Us page.

Check this out: Importance of Web Design in 2021 in Dubai

The post 5 Latest Trends of Websites in Dubai appeared first on Web Design Dubai Blog Service.

A web design allows a business to promote certain aspects and values they are offering to their customers. Your products, services, your clientele, your customer’s reviews, your business partners, your contact channels, everything will be listed on the website. A web design will determine how many of the visitors will convert into a valid lead. Your website and web design is very crucial if you want to grow in the year 2021 and beyond. Earlier a website was just a product that a business can purchase and use it for many years, but now it is not a product anymore, but it in itself is a very powerful marketing tool and an extremely important part of your online brand identity.

Digital Marketing and Web Design

In UAE a huge population has access to the internet, people tend to react to social media more than to other traditional advertisements. The technology is evolving rapidly and the internet is no exception. The online domain has also evolved and revolutionized the marketing industry. Each and every business is heavily relying on digital marketing. Digital marketing is cost-effective, the return over the investments are great, and it can access more audience than traditional marketing. In UAE the whole nation is digitalizing, the billboards have been replaced with the large digital displays, the roll-up stands have been replaced with the digital signage and kiosks, the video walls are everywhere, the social media uprising is huge, the online advertising industry has witnessed a huge expansion in the past few years.

How a Web Design can Impact a Digital Marketing Campaign

How a web design can impact a digital marketing campaign? This is a very crucial question. Let say, for example, you are advertising on Facebook, Instagram, LinkedIn, Twitter, Google Adwords, Snapchat, Youtube or any other platform. The digital marketing campaign starts with the targeted audience, once the audience and the region and demography is defined, then the marketers choose the relevant platforms, once done the advertisements is placed. If a potential prospect clicked or viewed your advertisement, the next thing will be your website. Either your advert will divert them to your website or either they will get your link from there and open your website, whatever the case is, all of your digital marketing audience will eventually end up being visiting your website. No matter how effective your digital marketing campaign was if your web design is not up to the mark the visitor will never going to reach to your inbox. This is how important a web design is for your digital marketing campaign.

Impact of a Web Design on Customer Experience and Customer Journey

The web design has a huge impact on customer experience and customer journey. No matter how your visitor is reaching at your website, if your web design is not prepared to support your online lead generation campaigns, you will lose most of the prospects from your website. Your web design will lay down your customer’s journey and it will impact your customer happiness. Let say, a customer reaches to your company website, either through an online search or from a reference or due to previous interaction with your sales team, they will immediately look for the required information. If your web design failed to cater the required information or if your information navigation structure is too complex that despite having that information your visitors are unable to find it, then you will definitely lose those potential customers.

If your web design is prepared for a certain customer journey and the relevant information are presented in an easy to access manner, then your visitor will eventually make the purchase or fill in the form or click on your provided CTA (call to action) button. So, a web design is a backbone of your online sales and business growth. How simple the layout of your web design is, how easy it is to access the required information, how the navigation structure of your web design is formed, will decide how many of online leads or conversions you can get from your all online marketing activities. This will directly impact your business and growth.

Impact of a Web Design on Your Existing Customers and Reputation

Your existing customers will also visit your website, once they found a low-quality content, a disorganized web design and a poor user experience on the website they will start to build a negative impression of your website and your business too. No matter, how good you are the customer will definitely think if a business or organization is failed to manage a small website, then how would they ever be able to manage my projects, etc. Such thoughts in your existing customer’s mind could have a devastating impact on your business and its growth. Reputation is everything in the market. If your customers will remain dissatisfied from your website, they will start talking about it, with their colleagues, with their friends, they will start talking in online mediums and social media. This could harm your reputation very badly. So, maintaining a decent web design is very important for your business’s reputation as well.

How a Web Design Impacts B2B and B2C businesses?

How a web design could impact B2B or B2C businesses? The B2B is business to business market and the B2C is the business to consumers market. People often think that online mediums and digital marketing or websites are important for a business to consumer business models but they don’t impact the business to business models at all. That is no correct. Yes, the B2C or business to consumer businesses who have to communicate directly with individual customers would have to pay more attention to their online brand identity, which depends on their website’s web design and their online presence. But the digital marketing, website and the web design is equally important for the B2B or business to business operating organizations and corporation as well.

Dubai and all other Emirates of the UAE are the central business hub for not only the GCC but the whole of Africa and Central Asia too. The Dubai, Jabel Ali Ports, Abu Dhabi Ports and other Business and Economic Zones in the country are supporting national and multinational business are organizations for their huge operations in the regions and other continents. Which implies a huge competition and a variety of alternates available for each and every product and service. The purchase department, the senior management and the decision-makers are always sitting on a computer the very first thing people do is to visit the website whenever a supplier’s name appears to them. If your website is confusing, your web design is poor and you are failed to present the advantages of doing business with you, you are doomed. Businesses and organizations who developed a completely new website or revamped their web designed have witnessed a huge increase in their sales. So no matter if you are operating in B2C or B2B domain, your website and your web design will play a crucial role in your business’s growth.

Expo 2021 and the Importance of your Web Design

As we all know the Expo was originally Expo 2020, but due to the 2020 scenario, it has been postponed to the year 2021. Which even makes it more important as there is more time for new sign-ups and more time for planning and preparation for the Expo in 2021. As the Expo will not only a traditional expo but a huge global event, which will attract millions of businesses, corporations, investors, individuals and opportunities. Your future growth and goals have to be set for the Expo 2021, if you want to expand and grow and if you don’t want to step over by the competition. The Expo 2021 will bring tons of new opportunities. There has been a huge increase in new startups in the country. More opportunities mean more competition too, so you have to be vigilant and proactive if you want to win against your competition. The online brand identity, brand reputation, digital marketing efforts and everything else relies on your website and its web design. Your website is a complete company profile and additionally a very capable and extremely cost-effective marketing tool. It is very important to prioritize your web design while you are preparing for the next jump.

Importance of Web Design for Search Engine Optimization (SEO)

Your web design is the backbone of your search engine optimization or SEO. The search engine optimization or SEO is often neglected by a lot of many businesses especially very large corporations and small enterprises. However, SEO is a very powerful online marketing tool. Search Engine Optimization or SEO means, your website should come in the top search results when someone searched for a relevant term or keyword. In order to gain higher ranks in the search engine result page, your website must completely comply with the standards and policies by the popular search engines such as Google, Bing, Yahoo, etc. For that your web design plays a vital role, if your web design is not done properly then it won’t be able to be visible for the search engines, hence these search engines won’t be able to show your website in their search results.

The web design should include relevant programming source codes which dictate search engines about the web page and its content. Moreover, the web design should also be able to present the content in a way that it not only serves the search engines but also the visitors. Popular search engines such as Google, are very strict about their policies for user experience and the quality of the information you are providing and the modern search engines are very capable of reading and perceiving the page almost in a similar way as a human will view it. So, your web designs are very SEO friendly and user friendly.

Conclusion

Your web design plays a vital role in your business’s success. In the modern era where smartphones, tablets, laptops and the internet dominate the world and are an essential part of everyone’s life. Having a wonderful web design which enhances user experience and provides quality information is very important for the businesses. Your website will be a complete online profile of your business or organizations, it should have a long-lasting impression on your visitors and prospects. Not only that your existing customers will also scroll through your website and a poor web design could damage your reputation.

As the Expo 2021 is coming and bringing a huge number of individuals, businesses, investors and tons of opportunities to grow, you should have to be ready to welcome it. Your web design also plays a vital role in your search engine visibility, if someone searches on the internet they should be able to reach your website, which is only possible if your web design is supporting the search engine optimization and it is an SEO friendly design. Make sure your web design maintains the same user experience in tablet, smartphones and other platforms. RSI Concepts is a leading web design Dubai agency, we are helping our customers in achieving their online goals, feel free to reach us through the below comment box or contact us through our Contact Us page.

Check this out: 5 Facts of Productive Web Designs

The post Importance of Web Design in 2021 in Dubai, UAE appeared first on Web Design Dubai Blog Service.

Typography

As with the rest of the web world, typography is getting revolutionized in web designs in Dubai as well. Larger and responsive text sizes have started dominating the content typography. No longer are small and squeezed out text in fashion or vogue. Large and bold prints improve readability and hence are becoming increasingly used. This year we can be sure that bold is going to be beautiful, at least for typography!

The Web Design industry in Dubai is evolving very rapidly so do the marketing trends and standards

Responsive Designs

Responsive web designs are ruling the roost in the world over, and in the web design industry in Dubai as well. With the Google mobile friendly update coming into the picture, responsive web designs are becoming very important. If a website cannot be seen on a mobile, it might as well bid adieu to the internet! Such is the magnitude of a responsive web design. Responsive designs are here to stay, and web designs in Dubai are going the responsive way!

Flat Web Designs

Minimalism is the byword. Clutter is out, clean is in. Flat Web deigns which provide a very hassle free and pleasant user experience are in trend. Web designs in Dubai have also adopted this trend of creating flat web designs. Websites which have minimum elements and which convey the most have been the trendsetters since early last year. Flat web designs are also easy to load on any device and occupy less space. Hence they are becoming increasingly preferred for web designs in Dubai, as with the rest of the world.

Move away from intensive coding and focus on the design

With the advent of modern tools, web designer are no longer heavily dependent on website coders. There is enough software available and the liability on a coder has reduced. There is a focus now on web design and design elements. Web designs in Dubai are also becoming increasingly aesthetic and aimed at providing a great user experience.

Images: Large and real life size!

Images on a flat design look better when they are large. The larger the image, the better is its quality when rendered across different devices. So the trend now is to go in for larger images and minimal text. The same web designing trend of larger images is being used in Dubai as well. The responsive nature of a web design is bettered when larger images are used. So larger and real life size is the mantra for images! This year can witness imaginative use of images in web designs.

 Keeping these trends in mind and creating web designs in line with these trends will be a way forward to be ahead of the crowd this year!

Disclaimer: All graphics/images are copyright to their respective owner unless stated otherwise. If you are the owner or you want to remove any of the graphic/image from this page please contact us HERE.

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